中国西部大城市旅游客源市场需求分析-以成都市为例

272()Vol.27,No.220003JournalofSichuanNormalUniversity(SocialSciencesEdition)March,2000中国西部大城市旅游客源市场需求分析)))以成都市为例杨振之王俊鸿(,610064)[]由于西部经济发展水平不高未形成城市群落而又旅游资源富集品位较高,中国西部大城市存在着旅游客源市场储备量小市场竞争激烈的情况同时,以成都市为代表的西部大城市客源市场还存在着消费水平较低,游客出游次数少半径小时间短以及喜欢休闲度假的特点这些无疑对旅游地供方的产品定位市场定位以及西部地区旅游资源开发具有重要影响[]中国西部大城市;旅游客源市场[]F59018[]A[]1000)5315(2000)02)0091)05[]1999)10)12[](1965)),,,,(1975)),,,,,,,,,,,,,11,9218,1571713,16914/,12416/922117/,,1998,43367176209361169720136,22%,,3320.111350.10792.981644.231326.044549155,,6276146,,4763126532216644411915558129400013036541515097188,4092154937175355516945371083462133[1](860)893),,,,,,,,1773816615235148102361541960814212037121,,211996,666,78,,,78,50%,35%,,,,,20)5031,1519%,,[2](20)30),,,,,,,,,,31,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,92()119[3](43)51),600,472,11,50024%,500)100038%,1000)200025%,200013%60%1000,,,33%100,39%100)200,19%200)300,9%300,100,76%17%6%,,,,/,0,,[4](191)193),21,,[5](121)125),,(1)41%34%25%33%30%34%,25%,,,,,(2)8016016021%33%31%15%,85%160,,,160,,,1996,,019%5%1996600,1997,114)5,30,19982000,200160,932:,(3)12319%42%30%9%1995,,,75%,(),60%,,,,,,31160,,50%;,32%;22%6%,,1/3,82%/0,31%,11%,68%,23%,,,,,,,11,,,,,,,,,21,,,,,,[6]160,,1993,5000,1993,,19921621997130,199818,,,,,,,,1999,94()119,5,2,31,,,,,,,41,,,,,200,300,,,,[1](1998)[M]1:,19991[2](1996)[M]1:,19971[3]1[M]1:,19951[4]()1[M]1:,19921[5]1[M]1:,19961[6]1[J]1(),1997,(6)1AnalysisofTouristMarketDemandinWesternChina.sBigCitiesYANGZhen-zhiWANGJun-hong(SichuanUniversityTouristDepartment,SichuanChengdu610064China)Abstract:InwesternChina.sbigcities,touristcustomerreserveissmallandtouristmarketcompetitionisintense,becausetheireconomicdevelopmentisatalowlevelwithoutanycitygroups,whiletheirtouristresourcesareabundantwithhighgrade.TakeChengduCityforexample,thetouristconsumermarkethasthecharacteristicsoflowconsumptionlevel,lowtouristfrequency,shorttouristradiusandduration,andpreferenceofholidayspendingandrepose,whichundoubtedlyhavesignificantinfluenceupontheirpositioningoftouristresortscharacteristicsandtouristconsumersmarket,aswellasthewesternregion.sdevelopmentoftouristresources.Keywords:westernChina.sbigcities;touristconsumersmarket[责任编辑:凌兴珍]952: