2019年电大《管理英语3》期末考试试题及答案

试卷代号：1378国家开放大学（中央广播电视大学）2018年秋季学期“开放本科”期末考试管理英语3试题2019年1月注意事项一、将你的学号、姓名及分校（工作站）名称填写在答题纸的规定栏内。考试结束后，把试卷和答题纸放在桌上。试卷和答题纸均不得带出考场。监考人收完考卷和答题纸后才可离开考场。二、仔细读懂题目的说明，并按题目要求答题。答案一定要写在答题纸的指定位置上，写在试卷上的答案无效。1180三、用蓝、黑圆珠笔或钢笔答题，使用铅笔答题无效。四、考试时间为60分钟。一、交际用语（共计10分，每小题2分）1-5题：选择正确的语句完成下面对话，并将答案序号写在答题纸上。1.-Isupposethere'11bealotofarguments.A.Noproblem.B.Ishouldimagineso.C.That'sagoodidea.2.-Sorry,Imadeamistakeagain.Practicemoreandyou'11succeed.A.Nevermind.B.Certainlynot.C.You'rewelcome.3.-DoyoumindifIsmokehere?A.No,thanks.B.Yes,please.C.Yes,betternot.4.-Howdidyoumissyourtrain?A.Nevermind.B.What'syourproposal?C.Well,Iwascaughtinthetrafficjam.5.-Goodmorning,VolunteeringMatters,howcanIhelpyou?-Goodmorning,I'dliketofindoutA.howIcouldpayonlineB.howIcouldbecomeavolunteerC.howIcouldmakeanappointment1181二、词汇与结构（共计30分，每小题2分）6-20题：阅读下面的句子，从A、B、C三个选项中选出一个能填入空白处的正确选项，井将答案序号写在答题纸上。6.It'stopomttoortalkaboutstrangersinpublic.A.notpoliteC.goodB.polite7.John,aswellasMikeA.havejustbeenbackfromanimportantmeeting.C.had8.-Whendowehavetopaythebill?A.ByC.DunngDecember30.B.hasB.In9.isknowntoall,toomuchfatcausesheartproblems.A.OfB.AsC.For10.Hegaveuphisstudyincollegein.A.bundleC.despa江B.desperate11.Youcangoout,youpromisetobebackbefore12o'clock.A.sofarasC.aslongas12.Iamyourearlycoming.A.lookingforwardClookforwardto13.Ididn'tfinishmyhomework.NeitherA.didheC.hedid1182B.asfarasB.lookingforwardtoB.didn'the14.Let'sdiscusstheseproblemsatthemeeting,?A.doweC.willyouB.shallwe15.Ifyouneedfurtherinformation,pleaseouroffice.A.contactC.constantB.construct16.Itoknowhowoftenthebusrunsduringrushhour.A.occurB.happenC.takeplace17.I'musedtoupearlynow.A.getB.gettingC.toget18.Let'sgothereportsonthelatestwork.A.toB.withC.over19.importantitisforkidstoimaginefreely!A.HowB.WhatC.Whatan20.Themanagerurgedhisstaffnottothesplendidopportunity.A.getC.miss三、阅读理解（共40分，每小题4分）B.escape21-25题：阅读下列短文，从A、B、C三个选项中选出一个正确答案，井将答案序号写在答题纸上。Passage1Withoutgoodbudgetmanagement,youarelikelytooverspendonmarketingaccidentally.15Herearethreestepsthathelptomakeagoodmarketingbudget.1183Step1:OrganizefinancialinformationThefirststepistobeclearofyourcurrentfinancialsituation.Youneedtoknowhowmuchmoneyyourcompanymakesmonthlyandthechangesthatmightariseinthefuture.Althoughincomeflowschangethroughouttheyear,youmustorganizetheinformationbasedonreliablerevenue-theminimumamountofmoneyyourcompanymakeseachmonth.16Arealisticbudgetplanwillalwaysfocusontheincomethatexceedstheexpenses,17notthetotalrevenuethatcomesin.Whenyouhavedeterminedtheamountofdisposableincomeavailableforthecompany,youshoulddeterminewherethemoneywillgo.Step2:DeterminewhereyouwanttospendmarketingfundsAfteryouknowthetotalamountavailabletospendonmarketing,thenextstepishowyouplantospendthatmoney.Threemainfactorsdecidehowyouspendmarketingfunds:thebudgetamount,yourpastexperiences,andwhereyoucanreachtherightaudience.Youwillstartorganizinghowtospendthefundsbasedontheamount.Besides,youneedtoconsiderthestrategiesthathaveworkedinthepast.Also,youneedconsiderwhichmarketingchannelswillallowyoutoreachtherightaudience.Step3,AssessdataandmakeappropriatechangesThefinalstepinbuildingagoodmarketingbudgetistheanalysisoftheplanandanychangesthatmayimproverevenue.Ultimately,marketingisdesignedtobringinextrarevenue.18Iftheactivitydoesnotbringinanyadditionalrevenueoveritscost,thenitisbettertochangestrategyandtrysomethingelse.Assessingthedataisavitalpartofcreatinganeffectivemarketingstrategy.19Evaluationbeginswithcomparingpastperformancetotheperformanceaftermarketingtheproductorservices.However,agoodbudgetaloneisnotenough.Youhavetotakeactionandremaincommittedtofollowingthroughyourplan.Bykeepingthebudgetinmindwhenyoumakedecisions,youwillhavetheopportunitytoworkoutdifferentstrategiestofindthebestsolutionsforyourbusinessgoalsandpreventoverspendingonmarketing.118421.Whatshouldthebudgetplanbebasedon?A.Thecompany'sreliableexpense.B.Thecompany'sreliableincome.C.Thecompany'sreliablecost.22.Whatdoesdisposableincomemeaninparagraph3?A.Totalincome.C.Netincome.23.YouhavetobeclearofA.theincomeandexpensesC.thebudgetmanagementB.p.rev1ousmcome.whenorganizingfinancialinformation.B.themarketingfund24.Thethreemainfactorsthatdecidehowyouspendmarketingfundsare.A.themoneyyouhaveearned,theactualexpensesandthemoneyyouwillexpendB.thebudgetamount,yourpastexperiencesandwhereyoucanreachtherightaudienceC.theassetsyouhave,theproductandtheincome25.Keepingthebudgetinmindwhenmakingmarketingdecisionswillavoid.A.usinglessthanyouearnC.usingmorethanyouearnB.usingmoneyunnecessarily26-30题：请根据短文内容判断给出的语句是否正确，正确的写T'错误的写F,并将答案写在答题纸上。Passage2Ithinkthemostterriblethinginlifeformylittlebrotherisgettingupinthemorning.Heisalmostsickwhenmymothercalls,Herbert!It'sseveno'clock!Getup!Herbertanswers,I'mcoming!andgoesrightbacktosleep.I'mnotatalllikemybrother.Idon'tliketogotobedatnightbutIdon'tmindgettingupinthemorning.Iusuallywakeupbeforemymothercallsme.Ijumpoutofbedandgointothebathroomtotakeashower.Igetdressed,brushmyteeth,combmyhair,andgetreadytogodownstairsforbreakfastassoonasmymothercalls.1185ButnotHerbert.Hejustsleeps.Amilit