高压电能表业务商业计划书简版

高压电能表业务商业计划书简版2一行业概况·························································································································································21电力系统电压等级概况······························································································································22电力设备投资规划······································································································································23高压电能表在电力设备市场中的位置······································································································24高压电能表市场容量预测··························································································································3二高压电能表产品描述·····································································································································41产品简介······················································································································································42产品线分类··················································································································································43传统计量装置与高压电能表市场售价对比······························································································5三高压电能表市场分析···································································································································51客户类型······················································································································································52市场渠道及定价原则··································································································································73市场销售额构成··········································································································································8四市场竞争壁垒建设·········································································································································8五团队介绍·······················································································································································10六财务预测·······················································································································································121高压电能表项目未来三年盈利预测··········································································································122高压电能表项目未来三年现金流量表······································································································13七结论································································································································································14高压电能表业务商业计划书简版一行业概况高压电能表在宏观上属于电力设备市场里的配电网设备。对配电网电能量的准确计量关系到电力公司的销售收入、网损率的控制，直接影响到电力公司的经济效益。1电力系统电压等级概况如表1电力系统各电压等级概况所示，10kV是配电网电压等级，其担负着90%电力用户的配电功能。表1我国电力系统各电压等级概况电压等级电网系统作用用户数比例220kV及以上特高压/超高压输电网跨省级区域输电-35kV~110kV高压输电网跨地市级区域输电10%10kV及以下配电网地市级内部配电90%*远距离输送电能，电压等级越高，损耗越小2电力设备投资规划电力设备市场的发展跟随国家对电力系统建设的投资规划。配电网设备市场的发展跟随国家对电网建设投资的规划。表2示出了“十一五”期间国家对电力系统的投资情况，及对电网建设的投资和增速。表2：我国电力建设总投资统计单位：亿元200420052006200720082009E电源建设投资204832283195322628792066增速8.0%57.6%-1.0%1.0%-10.8%-28.2%电网建设投资123815262093245128853734增速-3.6%23.3%37.2%17.1%17.7%29.4%*由于2003~2005年电源投资建设猛增，相应的电网建设没有跟上。因此在“十二五”期间，电力系统投资将重点在电网建设上，以保证新增电源的充分利用。预计每年增速保持在25%~30%左右。3高压电能表在电力设备市场中的位置高压电能表业务在电力设备市场中的位置如图1所示。它替代了传统业务中电力互感器市场和工业电能表市场的总和。与其配套的测试设备也同时替代了电力互感器市场和工业电能表测试市场。图1电力设备市场结构及高压电能表市场定位示意图4高压电能表市场容量预测按照设计规范，每315kVA配电点配置一套10kV高压电能计量装置。2008年全国发电量为32559亿千瓦时，据此计算出运行中的10kV高压电能计量装置有150万台左右。按照每年新增20%，轮换20%比例计算，高压电能计量装置的年需求量在60万台左右。传统高压电能计量装置主要由电力互感器（电力一次设备）和工业电能表（电力二次设备）组成。表3列出了传统电力互感器和工业电能表的龙头企业。龙头企业占据了60%的市场份额，剩余40%的市场份额由将近600家规模较小的企业划分。排在第一位的企业市场占有率在25%左右。如图1所描述的，高压电能表市场融合了传统电力互感器和工业电能表市场，是新兴产业。目前尚未有规模化的公司出现。武汉国测在产业化上处于领先地位，但是潜在的竞争对手已经开始样机研制。表3传统电力互感器、工业电能表以及高压电能表市场竞争情况产品类型电力互感器工业电能表高压电能表大连第一互感器有限责任公司威盛集团有限公司（香港上市HK3393）大连北方互感器公司杭州百富华隆电子技术有限公司主要供应商上海MWB互感器有限公司深圳市科陆电子科技股份有限公司（股票代码002121）武汉国测科技股份有限公司潜在竞争对手——山东淄博计保互感器研究所哈尔滨电工仪表研究所深圳科陆电子二高压电能表产品描述1产品简介高压电能表是一种一体化紧凑型计量装置，集成了传统需要电力互感器和工业电能表共同完成的高压电能计量功能。与传统计量装置相比，具有体积小（节省配电空间）、重量轻（便于安装）、准确度高（防窃电）的优点。表4示出了高压电能表与传统计量装置的差别。在技术上采用了独特的“微处理器等电位悬浮”技术，为电能计量设备产业带来一次革命性变革。表4高压电能表与传统计量装置比较高压电能表传统高压计量装置精度0.5S级（0.5%）综合误差0.75%体积仅1/3，可安于计量柜内较庞大重量仅10公斤100公斤安装方式直接安放多个部件安放、连接繁琐运行功耗约10VA≥50VA材料消耗主要是电子器件大量铜、铁等冶金材料高压电能表替代传统计量装置（电力互感器和工业电能表）的可能性：„从技术趋势分析：电力设备的技术发展趋势基本遵循了从机械原理——电磁原理——微处理器技术的发展过程。高压电能表符合这个趋势。„从用户需求角度分析：电力设备的发展要逐步向小型化、智能化发展。以适应电力系统对节省配电空间、提高自动化程度的不断要求。„从给用户带来的直接效益分析：节省配电空间，可降低电力设施造价；防窃电功能，可节省每年巨额窃电经济损失。„从给社会带来的直接效益分析：如果每年更换60万只，则每年可为国家节约2万吨钢铁和2.5万吨铜材。高压电能表替代传统计量装置（电力互感器和工业电能表）的障碍：„高压电能表是将一次设备和二次设备“合二为一”的变革性新产品，电力公司用户短期无法适应，需要增加培训成本；„高压电能表的使用涉及到《计量法》、《计量检定规程》等国家法律法规修订，需要在推广新产品的同时，同步推进国家法律法规修订，增加市场推广成本。2产品线分类根据10kV配电网三种配电形式：户内高压开关柜配电、户外架空线配电、户外环网柜配电，高压电能表分为以下三种类型：„N类高压电能表（开关柜预装型）„W类高压电能表（架空线杆上型）„H类高压电能表（环网柜型）3传统计量装置与高压电能表市场售价对比下表中示出了传统计量装置各部件的价格及整体价格。高压电能表的价格为直销给电力公司的价格，即参照传统计量装置的电力公司招标价，下浮10%作为高压电能表起始定价（详细定价原则见第三部分：高压电能表市场分析）。表5传统计量装置与高