PSI公司销售物流系统的优化

IV目录摘要...................................................................................................IABSTRACT.............................................................................................II目录..................................................................................................IV第一章绪论.........................................................................................11.1研究的背景与意义..............................................................................11.1.1研究的背景...................................................................................11.1.2研究的意义...................................................................................21.2研究的内容与思路..............................................................................21.2.1研究的内容...................................................................................21.2.2研究的思路...................................................................................3第二章物流基础理论概述.........................................................................52.1物流的概念......................................................................................52.1.1物流定义......................................................................................52.1.2物流在我国发展状况........................................................................62.2销售物流的概念................................................................................72.2.1企业物流......................................................................................72.2.2销售物流的概念..............................................................................72.2.3销售物流的组成..............................................................................82.2.4销售物流的成本构成........................................................................82.2.5销售物流的服务模式........................................................................9第三章PSI公司现有物流系统分析..............................................................113.1PSI公司简介...................................................................................113.2PSI公司现有销售渠道和销售物流渠道概况................................................133.3PSI公司现有销售物流中存在的问题分析...................................................173.3.1PSI公司销售物流中存在的问题............................................................173.3.2PSI公司销售物流中存在问题的原因分析................................................193.4本章小结........................................................................................20第四章PSI公司销售物流管理的优化策略......................................................214.1PSI公司销售物流优化原则及思路...........................................................214.1.1优化原则.....................................................................................214.1.2优化思路.....................................................................................214.2销售物流流程的优化..........................................................................224.2.1销售物流流程优化的方法..................................................................224.2.2新流程中信息技术的使用..................................................................224.3销售物流网络优化.............................................................................264.4本章小结........................................................................................26第五章销售物流网络的优化......................................................................275.1销售物流中心的选址原则和影响因素.......................................................27IIOPTIMIZATIONOFSALESLOGISTICSFORPSICOMPANYABSTRACTOnallaccounts,undertheintensecompetitivecircumstancefeaturingthebuyer'smarket,Anadvanced,efficientlogisticsnetworkplaysacrucialroleinobtainingcompetitiveAdvantage.Inthecaseofenterprises,theconstructionandoptimizationoflogisticsNetworkisthemostimportantpartoftheirlogisticssystemplanning.Itcanpromotethewholeoperatingefficiencyofthebusinesslogisticssystemeffectively,and,alsoitdirectlydecideswhetherthatsystemisgoodornot.Inaddition,itwillreflect,tosomeextent,themarketcompetitivecompetenceandintegratedmanagementleveloftheenterprises.Therefore,enterprisesaleslogisticsisemphasisofresearchandoptimizationofmodernenterpriselogistics.Forenterprises,toreformandinnovatethelogisticssystemisjusttoseekthemosteffectivewaytodecreaselogisticscostandenhancethecompetitionadvantageoftheenterprises.Theenterprisesmustincreasetherunningefficiencyoflogisticslinks,reengineerthetraditionalorganizationconstructionandbusinessflow,anddrawthesupportfromcomputernettoservethelogisticssystem,alloftheseareinevitabledevelopingways.ThispaperregardsPSIcompanyasresearchobject,researchandexploretosaleslogisticsoptimizationtoPSIcompanyfromthreeaspectsthataretheory,diagnosesandoptimizationstudying.Firstly,thispaperdescribedthecontentsandmethodsofsaleslogisticsoptimization,andthenmadetheconcreteintroductiontoPSIcompanyanditssaleslogisticsoperationpattern,throughanalyzingtheoriginalissueofthesaleslogisticssystemofPSIcompany,combiningproduct'slogisticsrequirementsandthecharacteristicofthesaleslogistics,thispaperproposedoptimizationprinciplesandideasforPSIcompany'ssaleslogisti