_06DesignofGoodsandServices(运营管理,英文版)

TransparencyMasterstoaccompanyOperationsManagement,5E(Heizer&Render)6-1?1998byPrenticeHall,Inc.ASimon&SchusterCompanyUpperSaddleRiver,N.J.07458OperationsManagementDesignofGoodsandServicesChapter6TransparencyMasterstoaccompanyOperationsManagement,5E(Heizer&Render)6-2?1998byPrenticeHall,Inc.ASimon&SchusterCompanyUpperSaddleRiver,N.J.07458Outline¨GlobalCompanyProfile:RegalMarine¨GoodsandServicesSelection¨ProductStrategyOptions¨GenerationofNewProductOpportunities¨ProductLifeCycles¨LifeCycleandStrategy¨EnvironmentallyFriendlyProducts¨ProductDevelopment¨ProductDevelopmentSystem¨OrganizingforProductDevelopment¨ManufacturabilityandValueEngineeringTransparencyMasterstoaccompanyOperationsManagement,5E(Heizer&Render)6-3?1998byPrenticeHall,Inc.ASimon&SchusterCompanyUpperSaddleRiver,N.J.07458Outline-continued¨IssuesforProductDevelopment¨RobustDesign¨Time-basedCompetition¨ModularDesign¨Computer-AidedDesign(CAD)¨ValueAnalysis¨Product-by-ValueAnalysis¨DefiningtheProduct¨Make-or-buyDecisions¨GroupTechnologyTransparencyMasterstoaccompanyOperationsManagement,5E(Heizer&Render)6-4?1998byPrenticeHall,Inc.ASimon&SchusterCompanyUpperSaddleRiver,N.J.07458Outline-continued¨DocumentsforProduction¨ServiceDesign¨DocumentsforService¨ApplicationofDecisionTreestoProductDesignTransparencyMasterstoaccompanyOperationsManagement,5E(Heizer&Render)6-5?1998byPrenticeHall,Inc.ASimon&SchusterCompanyUpperSaddleRiver,N.J.07458LearningObjectives¨Identifyordefinetermsrelatedtoproductdesign¨Explain:¨Product-by-valueanalysis¨Productdocumentation¨Concurrentengineering¨JapaneseapproachtoproductdevelopmentTransparencyMasterstoaccompanyOperationsManagement,5E(Heizer&Render)6-6?1998byPrenticeHall,Inc.ASimon&SchusterCompanyUpperSaddleRiver,N.J.07458RegalMarine¨Globalmarket¨3-dimensionalCAD¨reducedproductdevelopmenttime¨reducedproblemswithtooling¨reducedproblemsinproduction¨Assemblyline¨JITTransparencyMasterstoaccompanyOperationsManagement,5E(Heizer&Render)6-7?1998byPrenticeHall,Inc.ASimon&SchusterCompanyUpperSaddleRiver,N.J.07458AsEngineeringdesignedit.?1984-1994T/MakerCo.AsOperationsmadeit.?1984-1994T/MakerCo.AsMarketinginterpretedit.?1984-1994T/MakerCo.Asthecustomerwantedit.?1984-1994T/MakerCo.HumorinProductDesignTransparencyMasterstoaccompanyOperationsManagement,5E(Heizer&Render)6-8?1998byPrenticeHall,Inc.ASimon&SchusterCompanyUpperSaddleRiver,N.J.07458¨Need-satisfyingofferingofanorganization¨Example¨P&Gdoesnotselllaundrydetergent¨P&Gsellsthebenefitofcleanclothes¨Customersbuysatisfaction,notparts¨MaybeagoodoraserviceWhatisaProduct?TransparencyMasterstoaccompanyOperationsManagement,5E(Heizer&Render)6-9?1998byPrenticeHall,Inc.ASimon&SchusterCompanyUpperSaddleRiver,N.J.07458ProductStrategyOptions¨Productdifferentiation¨Lowcost¨RapidresponseTransparencyMasterstoaccompanyOperationsManagement,5E(Heizer&Render)6-10?1998byPrenticeHall,Inc.ASimon&SchusterCompanyUpperSaddleRiver,N.J.07458GenerationofNewProductOpportunities¨Economicchange¨Sociologicalanddemographicchange¨Technologicalchange¨Political/legalchange¨Changesin¨marketpractice¨professionalstandards¨suppliersanddistributorsTransparencyMasterstoaccompanyOperationsManagement,5E(Heizer&Render)6-11?1998byPrenticeHall,Inc.ASimon&SchusterCompanyUpperSaddleRiver,N.J.07458ProductProductIdeaPackagePhysicalGoodFeaturesQualityLevelService(Warranty)Brand(Name)ProductComponentsTransparencyMasterstoaccompanyOperationsManagement,5E(Heizer&Render)6-12?1998byPrenticeHall,Inc.ASimon&SchusterCompanyUpperSaddleRiver,N.J.07458ProductLifeCycle¨Introduction¨Growth¨Maturity¨DeclineTransparencyMasterstoaccompanyOperationsManagement,5E(Heizer&Render)6-13?1998byPrenticeHall,Inc.ASimon&SchusterCompanyUpperSaddleRiver,N.J.07458ProductLifeCycleIntroduction¨Finetuning¨research¨productdevelopment¨processmodificationandenhancement¨supplierdevelopmentTransparencyMasterstoaccompanyOperationsManagement,5E(Heizer&Render)6-14?1998byPrenticeHall,Inc.ASimon&SchusterCompanyUpperSaddleRiver,N.J.07458ProductLifeCycleGrowth¨Productdesignbeginstostabilize¨Effectiveforecastingofcapacitybecomesnecessary¨AddingorenhancingcapacitymaybenecessaryTransparencyMasterstoaccompanyOperationsManagement,5E(Heizer&Render)6-15?1998byPrenticeHall,Inc.ASimon&SchusterCompanyUpperSaddleRiver,N.J.07458ProductLifeCycleMaturity¨Competitorsnowestablished¨Highvolume,innovativeproductionmaybeneeded¨Improvedcostcontrol,reductioninoptions,paringdownofproductlineTransparencyMasterstoaccompanyOperationsManagement,5E(Heizer&Render)6-16?1998byPrenticeHall,Inc.ASimon&SchusterCompanyUpperSaddleRiver,N.J.07458ProductLifeCycleDecline¨Unlessproductmakesaspecialcontribution,mustplantoterminateofferingTransparencyMasterstoaccompanyOperationsManagement,5E(Heizer&Render)6-17?1998byPrenticeHall,Inc.ASimon&SchusterCompanyUpperSaddleRiver,N.J.07458ProductLifeCycle,Sales,Cost,andProfitSales,Cost&Profit.IntroductionMaturityDeclineGrowthLossCostofDevelopment&ManufactureSalesRevenueNetRevenueTimeTransparencyMasterstoaccompanyOperationsManagement,5E(Heizer&Render)6-18?1998byPrenticeHall,Inc.ASimon&Sc