当前位置:首页 > 商业/管理/HR > 资本运营 > 【海外3G运营标杆案例研究与竞争分析】(DOC151页)
精品资料网()25万份精华管理资料,2万多集管理视频讲座精品资料网()专业提供企管培训资料海外3G运营标杆案例研究与竞争分析2008年8月140网舟咨询专注于中国电信、互联网市场,致力于为电信、互联网产业链成员及国内外投资、研究机构提供高质量的市场研究与咨询、创新咨询、战略咨询与顾问服务。同时,基于领先的信息采集系统和数据挖掘技术,结合专业研究能力,网舟咨询为客户提供专业化的市场跟踪和监测信息服务。依托国内外资深的电信、互联网咨询专家团队,网舟咨询具有丰富的实战经验与研究咨询案例积累,曾为国内外多家电信运营商以及知名IT、电信企业提供各种研究、咨询和顾问服务。网舟咨询长期倡导并深挖“新电信咨询”和“创新咨询”,致力于协助产业变革中的企业,充分把握产业、技术、业务、商业模式、服务等方面的创新,帮助客户实现最大的价值。eShipConsultingistheleadingresearchandconsultingproviderfocusingontheChinesetelecom,internetanddigitalentertainmentmarkets.Wecommitourselvestoprovidingmarketresearch,marketing,innovationandstrategyconsulting,plusotherrelatedadvisoryservices.Also,eShipwillsupplytheprofessionalservicesofmarkettrackingandinformationmonitoringofthekeytelecomindustryplayers,basedonouradvancedinformationtrackingsystemandunparalleleddigitaldataminingtechnology.eShiphasrichpracticalexperienceandalargehistoryofresearchandconsultingcases,providedbyaprofessionalanddedicatedstaffofinternationaltelecomconsultants.Wehavealsoprovidedanumberofresearch,consultingandadvisoryservicestobothlocalandinternationaloperators,andwell-knownITandtelecomcorporations.eShipConsultingalwaysadvocateNewTelecomConsultingandInnovation.Wededicateourselvestoassistingcorporationsinchangemanagementandgraspinginnovation,intermsoftechnology,operations,businessmodels,andservices,andthushelpingthecustomertorealizethemaximvaluefortheirbusiness.北京市西城区黄寺大街26号德胜置业大厦五号楼501室邮编100011Floor9th,ConstructionEngineeringPlazaBuildingANo.1GuangLianRd,XuanwuDistrict,BeijingChina,100011Tel:+861082809384Fax:+861082809384-25@eship.com.cnCopyright©2008eShip™UnitedTechnology(Beijing)Co.,Ltd.ALLRightsReserved140目录TableofContents目录TABLEOFCONTENTS............................................3图表目录LISTOFFIGURES..........................................7执行摘要EXECUTIVESUMMARY........................................9第一章NTTDOCOMO................................................101.1公司背景及3G发展历程........................................101.1.1公司背景..................................................101.1.23G发展历程...............................................101.23G网络建设..................................................111.2.1网络建设现状.............................................111.2.2网络建设不同阶段策略.....................................121.33G用户发展..................................................141.3.1用户规模及增长趋势......................................141.3.2用户ARPU值变化..........................................161.3.3市场推广策略.............................................171.43G业务发展..................................................191.4.13G业务分类...............................................191.4.2业务发展策略.............................................211.4.3典型3G业务介绍..........................................231.5产业链合作策略...............................................261.5.1终端策略.................................................261.5.2价值链和合作策略..........................................291.6NTTDOCOMO3G发展启示.........................................29第二章KDDI......................................................342.1公司背景及3G发展历程........................................342.1.1公司背景.................................................342.1.23G发展历程...............................................342.2网络建设.....................................................342.33G用户发展..................................................362.3.1用户规模及增长趋势......................................362.3.2市场推广策略.............................................372.43G业务发展..................................................392.4.1业务分类.................................................392.4.2财务指标表现.............................................412.4.3业务发展策略.............................................432.4.4典型3G业务介绍..........................................442.5产业链合作策略...............................................462.5.1终端策略.................................................462.5.2价值链和合作策略.........................................491402.6KDDI的主要发展策略..........................................50第三章SKT.......................................................523.1公司背景及3G发展历程........................................523.1.1公司背景...................................................523.1.23G发展历程................................................523.23G网络建设..................................................533.33G用户发展..................................................543.3.1用户规模及增长趋势.........................................543.3.2用户ARPU值变化及财务指标..................................543.3.3市场推广策略...............................................553.43G业务发展..................................................613.4.1业务分类.................................................613.4.2业务发展策略.............................................653.5产业链合作策略...............................................673.5.1终端策略.................................................673.5.2价值链和合作策略.........................................683.6SKT发展经验总结.............................................70第四章AT&T............................................
本文标题:【海外3G运营标杆案例研究与竞争分析】(DOC151页)
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