优秀物流管理毕业论文（DOC38页）

青岛大学学士学位论文I摘要随着电子商务的迅猛发展，物流环节越来越成为制约电子商务发展的主要瓶颈，物流配送能力也逐渐成为B2C企业的核心竞争力，物流领域也成为了B2C企业混战中的主要战场。物流服务的水平关系着消费者的购物体验，关系着用户对B2C企业品牌的认可，关系着B2C企业的整体运营效率和成本。在这种前提下，如何提升物流水平就成了B2C电子商务企业关注的焦点。本论文就B2C电子商务企业物流业务流程的优化问题展开研究，首先介绍了电子商务的概念、产生背景及条件，然后分析了中国B2C电子商务企业物流的发展现状和面临的主要问题，在此基础上通过基本的流程分析方法，重点阐述了我国B2C企业物流的业务模式和流程，最后针对B2C企业物流的三个关键业务流程提出了相应的优化策略及注意要点。本论文提出B2C企业应该通过对物流业务流程的持续优化，缩短物流环节的距离并实现环节间的无缝衔接，进一步提高B2C企业的工作效率和客户服务水平，减少不必要的运营成本，进而增强B2C企业的核心竞争力，为企业的战略实施奠定基础。关键词：B2C电子商务；物流流程；优化青岛大学学士学位论文IIAbstractWiththerapiddevelopmentofe-commerce,logisticshasincreasinglybecomearestrictedpartofamajorbottleneckindevelopmentofelectroniccommerce.ThecapacityofdistributionhasgraduallybecomethecorecompetitivenessofB2Centerprises.Thelogisticsalsohasbecomethemainbattlegroundinthewar.ThelevelofLogisticsserviceiscloselyrelatedtotheconsumershoppingexperience,therecognitionofusertotheB2Centerprisebrand.Itisrelatedtotheoveralloperationefficiencyofenterpriseandcost.Inthiscontext,howtoimprovetheleveloflogisticshasbecomethefocusofB2Cbusinesses.ThispaperstudiestheoptimizationproblemofB2Ce-commercelogisticsprocess.Firstly，thepaperintroducestheconceptsofe-commerceandthebackground,andthendescribedthestatus,B2Clogisticsindustry,theproblemsanddevelopmenttrends.Throughthebasicprocessanalysismethod，wefocusesontheB2Cbusinessmodelandlogisticsprocesses.Finally,accordingtothethreekeybusinessprocessofB2Centerpriselogistics,weputsforwardcorrespondingoptimizationstrategyandattentionpoints.Bycontinuousoptimization,weshortenthelogisticslinkdistanceandimprovetheworkefficiencyandcustomerservicelevels,andreduceunnecessaryoperationcost.Bydoingthis,weenhancedthemarketcompetitionabilityandlaidafoundationforenterprise'sstrategyimplementation.Keywords:B2CE-commerce；logisticsoperations；optimization青岛大学学士学位论文III目录摘要.............................................................................................................................IAbstract........................................................................................................................II目录..........................................................................................................................III前言.............................................................................................................................2第1章B2C电子商务概述..........................................................................................31.1电子商务概述···············································································31.1.1电子商务的概念...........................................................................................31.1.2电子商务的产生和发展...............................................................................41.1.3电子商务的发展阶段...................................................................................51.2B2C电子商务概述·········································································61.2.1B2C电子商务的定义和类型......................................................................61.2.2我国B2C电子商务的规模及发展趋势.....................................................7第2章我国B2C企业物流发展现状、问题及动向..............................................102.1我国B2C企业物流发展现状··························································102.2我国B2C企业所面临的物流问题·····················································112.3近期B2C领军企业物流发展动向····················································14第3章B2C企业物流业务流程分析........................................................................163.1B2C企业物流模式分析·································································163.1.1自建物流模式.............................................................................................163.1.2共同物流配送模式.....................................................................................163.1.3网站与传统商业结合的连锁经营模式.....................................................183.1.4EMS、普通快递模式................................................................................183.1.5京东商城物流模式的选择.........................................................................193.2B2C企业物流业务流程分析···························································20第4章B2C企业物流业务流程优化策略................................................................234.1B2C企业进行物流业务流程优化的必要性········································234.2B2C物流业务流程优化·································································24青岛大学学士学位论文IV4.2.1订单处理的优化.........................................................................................244.2.2出库配送的优化.........................................................................................264.2.3售后服务（退换货）的优化.....................................................................284.3案例——当当网的持续优化之路·····················································30结论.............................................................................................................................33致谢...........................................................................................................................34参考文献..................................................................................................