中国肉牛项目-怎样写经营计划(中英文)(1)

CIDA–INCChinaBeefIndustryDevelopmentProject加拿大国际发展署-中国肉牛项目HowtoWriteaBusinessPlan怎样写经营计划February20032003年2月AgriteamCanada,AlbertaAgricultureFoodandRuralDevelopment,AltaExportsInternational,CanadaLivestockServices加拿大农业咨询、阿尔伯塔农业食品和农村发展、阿达国际专家、加拿大家畜服务BusinessPlanning–Part8经营计划—第八部分HowtoWriteaBusinessPlan怎样写经营计划IExecutiveSummary执行概述...............................................................................................4A.Organization组织..........................................................................................................4B.Mission使命...............................................................................................................4C.Objectives目标................................................................................................................4D.ReasonsforSuccess成功理由........................................................................................4E.ExpectedResults期望的结果.............................................................................................5F.Financing财务/筹资............................................................................................................5G.Risks风险........................................................................................................................5IIIntroductiontotheBusiness业务介绍...................................................................................6A.TheBusinessandHistory业务和历史............................................................................6B.ProductsandServices产品和服务..................................................................................6C.TheBusinessSetting业务设定......................................................................................7D.BusinessObjectiveandExpectedResults经营目标和期望结果...................................7IIIMarketAssessmentandMarketingPlan市场估价和销售计划.........................................8A.MarketAnalysis市场分析..............................................................................................8B.CompetitiveAnalysis竞争分析....................................................................................10C.MarketStrategy市场战略.............................................................................................12IVProductionPlan生产计划.................................................................................................14A.ProductionPlans:生产计划............................................................................................14VManagementSystemsandHumanResources管理体系和人力资源..................................15A.ManagementTeam管理组............................................................................................15B.OrganizationalStructureandManagementSystems组织结构和管理体系.................15C.Personnel人员...............................................................................................................16VIFinancialAnalysis财务分析.............................................................................................18A.Income收入...................................................................................................................18B.ProductionCosts生产成本............................................................................................18C.DebtServicingandRepayment还本付息和支付.........................................................18D.ProfitandLossForecasts利润和损失预测..................................................................18E.CashFlowForecasts现金流量预测.................................................................................18F.BreakevenAnalysis收支平衡分析...................................................................................19VIIRiskAnalysisandStrategy风险分析和战略..................................................................19HowtoWriteaBusinessPlan怎样写经营报告Themaincomponentsofabusinessplanare经营计划的主要组成部分:ExecutiveSummary执行概述1.IntroductiontotheBusiness业务介绍2.MarketAssessmentandMarketingPlan市场估价和销售计划3.ProductionPlan生产计划4.ManagementSystems(includingHumanResources)管理体系（包括人力资源）5.FinancialAnalysis财务分析6.AnalysisofRisks风险分析Thefollowingworksheetswillhelpyoudevelopyourbusinessplan.Completeallofthefollowingworksheetsandyouwillhavecompiledtheinformationthatneededtoprepareacompletebusinessplan.Itwilltaketimetocompletethisworksheetandyouwillhavetotalktomanyotherpeopleinthecompanytogetaccuratedescriptionsofproduction,productionmethods,performance,costsandprofitability.Thistypeofteamworkwillhelptodevelopabetterunderstandingofthebusinessandit’sgoalsamongstallofthekeyemployeesandmanagers.I以下工作表将帮助你建立经营计划。完成以下所有表格，你将拥有编写经营计划所需要的资料。完成这些表格需要一定的时间，你必须与公司的其他人交谈以得到生产、生产模式、性能、成本和盈利能力的准确陈述。这种类型的团组工作将帮助建立对经营和所有主要雇员和经理之间的目标的更好理解。ExecutiveSummary执行概述A.Organization组织Nameofcompany:公司名称：Legaltype(StateOwnedEnterprise,Private,Joint-Venture,Other):法律类型（国营、私有、合资、其他）：Location:位置：Dateestablished:建立日期：BusinessActivities:业务活动：B.Mission使命Whatisthepurposeofthecompany?公司的目的是什么？Whatmarketdemandisbeingmet?达到什么样的市场需求？C.ObjectivesC．目标Whatarethestagesofdevelopmentthecompanywillgothrough?公司将完成几个发展阶段？Whatquantityandqualityof