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BLACKR15G15B18WHITER240G240B240COEEPRR175G100B55DARKGREYR85G85B90LIGHTGREYR180G180B182PURPLER98G40B80DARKBLUER9G61B87DARKGREENR42G98B94熔幔岩系列CRBF512冰箱培训课件Proprietaryandconfidential.Donotdistribute.BLACKR15G15B18WHITER240G240B240COEEPRR175G100B55DARKGREYR85G85B90LIGHTGREYR180G180B182PURPLER98G40B80DARKBLUER9G61B87DARKGREENR42G98B94征·索熔幔岩全球首创熔幔岩创意面板,全食材智鲜,分毫间尽显colmo标准COLMOCRBF512课件总览产品概念卖点名称核心卖点熔幔岩面板AI全食材智鲜Colmo智造历时3年的灵感之旅矿石四合一完美融合微晶一周鲜果蔬净鲜舱DPS+光学工程工艺标准独创锻造工艺材质特性(抗涂鸦/防撞击/高耐久度/抗磨损)AI智控BLACKR15G15B18WHITER240G240B240COEEPRR175G100B55DARKGREYR85G85B90LIGHTGREYR180G180B182PURPLER98G40B80DARKBLUER9G61B87DARKGREENR42G98B94走进COLMO熔幔岩CRBF512产品解析标准话术Q&ABLACKR15G15B18WHITER240G240B240COEEPRR175G100B55DARKGREYR85G85B90LIGHTGREYR180G180B182PURPLER98G40B80DARKBLUER9G61B87DARKGREENR42G98B94走进COLMOBLACKR15G15B18WHITER240G240B240COEEPRR175G100B55DARKGREYR85G85B90LIGHTGREYR180G180B182PURPLER98G40B80DARKBLUER9G61B87DARKGREENR42G98B94灵感来源寓意“攀登”,灵感源于欧洲之巅勃朗峰(MontBlanc)*勃朗峰是阿尔卑斯山的最高峰,位于法国和意大利交界处,海拔4810米是欧洲的最高峰。BLACKR15G15B18WHITER240G240B240COEEPRR175G100B55DARKGREYR85G85B90LIGHTGREYR180G180B182PURPLER98G40B80DARKBLUER9G61B87DARKGREENR42G98B94人性化交互科技家电AI-POWEREDHOMEAPPLIANCES深度学习专家系统EXPERTSYSTEMDEEP-LEARNINGHARMONIZEDINTERACTIONAI行业定位/品类定位BLACKR15G15B18WHITER240G240B240COEEPRR175G100B55DARKGREYR85G85B90LIGHTGREYR180G180B182PURPLER98G40B80DARKBLUER9G61B87DARKGREENR42G98B94名称内涵代表一种理念,是不懈探索、引领非凡生活的高度——Experience象征一种精神,是坚毅前行、不断创造可能的意志——Enable传达一种态度,是从不妥协、敢于挑战陈规的信条——ExploreBLACKR15G15B18WHITER240G240B240COEEPRR175G100B55DARKGREYR85G85B90LIGHTGREYR180G180B182PURPLER98G40B80DARKBLUER9G61B87DARKGREENR42G98B94品牌精髓品牌信念生而非凡SimplyExtraordinary我们坚信,卓越的科技创新源于对非凡生活方式的不懈追求而非随波逐流的盲目奢华品牌个性我们是非凡生活的缔造者,进取、理性、自信、魅力我们定义非凡的基准–产品、品牌、人BLACKR15G15B18WHITER240G240B240COEEPRR175G100B55DARKGREYR85G85B90LIGHTGREYR180G180B182PURPLER98G40B80DARKBLUER9G61B87DARKGREENR42G98B94他们崇尚自然,回归生活本源重颜值、重细节、重性能、重实用COLMO消费者特征对冰箱的选择有自己的主见,希望有一款独一无二的产品能满足他们个性的审美主张同时满足格调生活的功能需求BLACKR15G15B18WHITER240G240B240COEEPRR175G100B55DARKGREYR85G85B90LIGHTGREYR180G180B182PURPLER98G40B80DARKBLUER9G61B87DARKGREENR42G98B94CRBF512产品解析BLACKR15G15B18WHITER240G240B240COEEPRR175G100B55DARKGREYR85G85B90LIGHTGREYR180G180B182PURPLER98G40B80DARKBLUER9G61B87DARKGREENR42G98B94BLACKR15G15B18WHITER240G240B240COEEPRR175G100B55DARKGREYR85G85B90LIGHTGREYR180G180B182PURPLER98G40B80DARKBLUER9G61B87DARKGREENR42G98B94熔幔岩设计AI全食材智鲜COLMO智造BLACKR15G15B18WHITER240G240B240COEEPRR175G100B55DARKGREYR85G85B90LIGHTGREYR180G180B182PURPLER98G40B80DARKBLUER9G61B87DARKGREENR42G98B94命名Colmo创意官,历时3年,亲历全球17个无人之境,28个震撼奇景,其来到中冰岛瓦特纳冰川,地面上有大面积的冰川,地下却深埋火山岩层,冰火交融,在这冰火国度中,他发现一种神秘岩石——熔幔岩,在极寒与极热交锋处,历经岩浆冲刷,冰雪覆盖,使其纹理如梦幻般细腻,自然却不失精致。更具艺术格调,坚硬耐磨。生于无数次历练,才能征索于全新世界,成就独一无二。熔幔岩系列BLACKR15G15B18WHITER240G240B240COEEPRR175G100B55DARKGREYR85G85B90LIGHTGREYR180G180B182PURPLER98G40B80DARKBLUER9G61B87DARKGREENR42G98B94Colmo创意官,只为一个设计灵感,历时3年,亲历全球17个无人之境,28个震撼奇景。万千奇景,唯选冰岛瓦特纳冰川作为设计灵感。再现瓦特纳拂晨之景。产品底图历时3年的灵感之旅无人之境的震撼奇景全球首款岩质冰箱设计灵感BLACKR15G15B18WHITER240G240B240COEEPRR175G100B55DARKGREYR85G85B90LIGHTGREYR180G180B182PURPLER98G40B80DARKBLUER9G61B87DARKGREENR42G98B94COLMO熔幔岩系列产品使命:作为Colmo冰箱品牌第一款代表作,定位高端冰箱对标一二线城市的精英顶尖中产AI智能家电引领者创造出全球首台熔幔岩面板冰箱更搭载AI全食材智鲜科技这是创新,更是颠覆顶尖科技与前沿艺术的融合革命BLACKR15G15B18WHITER240G240B240COEEPRR175G100B55DARKGREYR85G85B90LIGHTGREYR180G180B182PURPLER98G40B80DARKBLUER9G61B87DARKGREENR42G98B94冰箱面板新革命基本材质1以面板功能点为主要卖点。冰箱面板主要材质多以金属与玻璃为主。2色彩多样化,工艺精进基于不同面板材质的功能点已经作为常识。通过对颜色花纹的设计,以精神享受作为产品主要卖点。创新材质外观新突破陶瓷以及岩质这些新材质的出现,这意味着冰箱面板的功能以及外观同时升级,这是一次革命性的突破。3BLACKR15G15B18WHITER240G240B240COEEPRR175G100B55DARKGREYR85G85B90LIGHTGREYR180G180B182PURPLER98G40B80DARKBLUER9G61B87DARKGREENR42G98B94•全球顶尖酒店,重要政府会务中心,标志城市建筑这些积聚着艺术与文明的重要场合早已将出岩板作为其主要建材。•代表家居最高水准的2018米兰国际家具展上,岩板材料被应用在超高端厨房、卫浴、家具,以及墙地面上。并引起诸多关注。新加坡国家美术馆联合国发言讲台上海安缦酒店中国国际厨房卫浴设施展览会岩石材质运用在高端场所岩石所代表的国际趋势BLACKR15G15B18WHITER240G240B240COEEPRR175G100B55DARKGREYR85G85B90LIGHTGREYR180G180B182PURPLER98G40B80DARKBLUER9G61B87DARKGREENR42G98B94建筑是石头的史书,人类没有任何一种重要的思想,不被建筑艺术写在石头上。—雨果BLACKR15G15B18WHITER240G240B240COEEPRR175G100B55DARKGREYR85G85B90LIGHTGREYR180G180B182PURPLER98G40B80DARKBLUER9G61B87DARKGREENR42G98B94目前市面上自然高端面板的区别BOSH材质工艺Colmo岩瓷陶瓷熔幔岩SIEMENS本质利用天然黏土高温烧制而成,本质为陶瓷意大利进口滴釉瓷面板,以不同比例全新演绎四种矿石之间的完美融合,岩石肌理浑然而成。核心传播保健&美容BLACKR15G15B18WHITER240G240B240COEEPRR175G100B55DARKGREYR85G85B90LIGHTGREYR180G180B182PURPLER98G40B80DARKBLUER9G61B87DARKGREENR42G98B94熔幔岩面板BLACKR15G15B18WHITER240G240B240COEEPRR175G100B55DARKGREYR85G85B90LIGHTGREYR180G180B182PURPLER98G40B80DARKBLUER9G61B87DARKGREENR42G98B944层矿石岩面板共分为四层。模仿原生地幔岩的结构,并搭配钢玻璃进行整体硬度强化。四种矿石之间的完美融合,岩石肌理浑然而成。钢化玻璃层——稳厚橄榄石基础层——刚毅斜方辉石中间层——兼容石榴子石表层——征索BLACKR15G15B18WHITER240G240B240COEEPRR175G100B55DARKGREYR85G85B90LIGHTGREYR180G180B182PURPLER98G40B80DARKBLUER9G61B87DARKGREENR42G98B94独创工艺•历经1302次锻造测试,探寻四种矿石最佳搭配比例,以锻造出品质最佳的仿岩面板。•Colmo仿岩面板多达101道工序,我们坚信,专注将每一道工序都做到极致,才能铸就无可挑剔的面板。•28次原料筛选,每1000G原料中仅能选出200g作为锻造原料。只有纯净无杂质的原石,才能达到硬度要求以及浑然天成的岩石纹理。•先后经过0度——2000度的变温烧制。需要对温度与时间的搭配进行精准掌控。才能最大程度发挥四种矿石的融合的最佳特性。精细工序原料甄选精准控温4种严选工艺1302次锻造测试+28次原料筛选+0-2000°变温烧制BLACKR15G15B18WHITER240G240B240COEEPRR175
本文标题:COLMO熔幔岩系列CRBF512培训课件
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