(完整word版)新编电子商务英语期终复习资料

-1-《新编电子商务英语》期终复习参考资料Unit1E-BusinessBasicsI.Questions:p.21.Whatisthedifferencebetweene-Commerceande-Business?Electroniccommerce,B2C,ore-Commercereferstoonlinesales.Electronicbusinessore-Business,ontheotherhand,referstomorethanjustsellingonline.2.WhatcanyoudobyusingtheInternet?Collectvitalbusinessinformationrelatedtoyourcostumersandcompetitors;Increaseawarenessaboutyourcompany;Streamlinecommunicationandimprovecustomerservice;.Improveproductivityandreducecosts;andSellyourproductsonline.3.Whatarethecommonwaystogetstartedusinge-Business?Makeyourmarkontheweb;Leverageemail;Embracee-procurement;andInvestigatee-Commerce.II.Exercises:p.2TranslatethefollowingintoChinese:1.Whensearchinginformationonline,theusercantheneitherstartbrowsingthewebsitelisted,orcannarrowtheresultsfurtherbysearchingwithinthoseresultsforanotherkeyword.使用者在线搜索信息时，可先开始浏览经初步搜索后罗列出的网站，也可再用一个关键词将此结果进一步搜索以缩小浏览范围。2.Out-of-pocketcostscanbereducedfurtherbyimplementingareadilyupdatablewebsite,insteadofprintedmaterialsthathaveashortshelf-life,torelaypertinentinformationtoyourcustomerbase.建设一个便于更新的网站来取代使用周期短暂的印刷型资料，以便将相关信息持续不断地传送给您的客房群，则成本费用可进一步减少。3.Today’sInternetisapowerfulwayforbusinesstocommunicatewiththeir-2-customersandclients,includinge-mail,instantmessaging,anddevelopingthewebsitesofthecompany.当今的互联网，包括电子邮件、即时讯息和公司网站，乃是公司同顾客和客户间强有力的联系方式。TranslatethefollowingintoEnglish:p.21.作为一个网站，搜索引擎的最初目的是为收集和发布互联网上可用的信息提供一种搜索功能。Asearchengineisawebsitewhoseprimarypurposeistoprovideasearchfunctionforgatheringandreportinginformationavailableonline.2.互联网使小企业能够利用过去只有大公司才能获得的信息、专门知识和资金的全球储备库。TheInternetmakesitpossibleforsmallbusinessestoutilizetheglobalrepertoryintermsofinformation,expertiseandfundsthatwasacquiredonlybylargeenterprises.3.通过在线采购，企业可以省时、省钱地寻找到供应商。Purchasingonlinemakesitpossibleforbusinessestosavetimeandmoneyinseekingoutsuppliers.E-procurementallowsbusinessestoseekoutsupplierswithlesstimeandmoney.4.网上调查高效、便捷、经济，它对于提高企业效力有关不可低估的作用。Onlineinvestigationisofhighefficiency,readyaccessibility,cost-effectiveness,whichcanneverbeunderestimatedtoimprovetheperformanceofbusinesses.-3-Unit3E-BusinessBasicsI.Questions:WhatarethesixprinciplestoguidethedevelopmentofglobalE-commerce?Theyareto:a)Takeacautiousapproachtoregulation;b)Increaseglobalmarketaccess;c)Donotuseregulationsforprotectionism;d)Enforceregulationsdomestically;e)Limitrestrictionsonsocial,culturalandpoliticalcontent;andTakeadvantageoftechnology.-4-Unit5WhatisE-MarketingPlanningI.Questions:p.401.Whyise-businessmodelsoimportant?Abusinessmodelidentifiesthevaluechainelementsofthebusinesssuchasinboundlogistics,operation（orproduction）,outboundlogistics,marketing,service,andsupportactivities.2.Whatisabusinessmodel?Abusinessmodeldescribesyourarchitectureforproduct,service,andinformationdeliveryandadescriptionofsourcesofrevenues(revenuestreams).3.Whatdoesthemarketingmixreferto?Itreferstoproduct,price,place,andpromotion.4.Whatarethebusinessmodelsmentionedinthetext?Theyare:merchantmodel,auctionmodel,manufacturermodel,affiliatemodel,advertisingmodel,informediary(information+intermediary)model,subscriptionmodel,brokeragemodel,virtualcommunitiesmodel,andlogisticsmodel.5.Whataretheobstaclesofplanningane-marketingplan?Forstarters,procrastinationisaproblem;busyexecutivesputoffwritingaplan.Anotherobstacleistime.Theprocessofdevelopingane-Marketingplanistime-consuming.Otherissuesrelatingtothewritingprocesssuchaswriter’sblockandthelabor-intensivecircuitousnatureofwritingarealsomajorbarriers.Otherdifficultiesincludethechallengeofidentifyingtherightanalysis,thetrickynatureofdevelopingrevenuestreamforecasts,andquestionofwhichexpensebudgetodevelop.6.Accordingtotheauthor,howtodefineane-marketingplan?E-marketingplanismorecenteredonthemarketingopportunities,threats,objectivesandstrategiesoftheInternet.II.TranslatethefollowingintoChinese:p.40-411.Anytimeyouneedtoprepareamulti-pagereport,likeane-marketingplan,writer’sblockcanbeaproblem.无论何时你要起草一份诸如电子营销计划这样的多页报告，你都有可能遇到作者中断的问题。2.Productslikee-marketingSuitebyEmbellixcanhelpyouovercomewriter’s-5-blockbyprovidingyouwithaneffectivetemplateandwritingoutlinetofollow.由EMBELLIX开发的电子营销套装产品，可以为人们提供可资效仿的实用写作模板及大纲，从而有助于人们克服作者中断的障碍。3.Writingane-marketingplanispartlyanexerciseinansweringaseriesofcriticalquestions.写作一份电子营销计划，某种程度上就是做一次有关一系列至关重要问题的答题练习。4.Notonlye-marketingexpertsbutalsoprofessionalswhoknowhowtoapplyprofessionalstylesandformattingtocreategreatlookingreportshavedesignedproductslikee-marketingSuitebyEmbllix.不仅电子营销专家而且还有熟知应用专业风格与格式来写作引人注目的营销报告的专业人员，均已设计出类似Embllix开发的电子营销套装产品。5.Youre-marketingplancontentiscriticalbutalmostascriticalisthelookand“feel”ofyourreports.Managementmayinterpretpoorlookinge-marketingplansaslesscredible.Besuretopolishyoure-marketingplandocument.你的电子营销计划内容固然重要，然而该计划报告的给人的观“感”也几乎同等重要。管理人员或许可能将一些让人观感糟糕的电子营销计划解读成缺少可信度。所以，务必将你的营销计划文件加以润色。-6-Unit8GlobalDevelopmentofInternetBankingQuestions:p.691.WhatistheInternetbanking?InternetbankingreferstothedevelopmentovertheInternetofretailandwholesalebankingservices.2.Howdoyouunderstandthe“clickandmortar”model?The“clickandmortar”mo