公关公司PR-agency报价单年框条目SOW-(中英文)

campaignactivities传播活动servicecontent(includingbutnotlimited)服务内容（包括但不限于）output物料产出KPI1.0communicationplan传播计划1.1product/brandprojectcommunicationplan产品/品牌传播计划a.devlopmentofacommunicationplanthatworksintothewiderRoboSensebrandcommunicationplanswiththeconsiderationofbothglobalandregionalpace;b.analyzethecompetitionandcommunicationsituation;c.identifyandrecommendtheterritoryRoboSensecanownitsshareofvoice;d.proposecreativeandengagingstrategywhichcanhighlightproductKSPs;e.editingthecommunicationplantosupportandleverageRoboSenseanditswideragencycommunicationplan(alignmentandmeetingswithMarketing,Digitalagency,Partnership/sponsorshipagency);f.agreeKPI's,mesuarementtoolsandbenchmarking;g.brainstorming;h.searchforco-marketingopportunities;i.proposecreativeanduniquepartnershipopportunitieswithtopmediaresource;j.updatetheexecutionplanweeklya.通过考虑全球和区域的步伐，制定符合更广泛的RoboSense品牌传播计划的沟通计划;b.分析竞品传播情况;C.识别并推荐RoboSense可以拥有自己的声音份额的媒体区域;d.提出富有创意和吸引力的战略，突出产品KSP;e.编辑沟通计划以支持和利用RoboSense及其更广泛的机构沟通计划（与营销，数字代理agency，合作伙伴/赞助机构）;F.同意KPI，mesuarement工具和基准测试;G.头脑风暴;H.寻找合作营销机会;i.与顶级媒体资源提出创造性和独特的合作机会;j.每周更新执行计划1-communicationplaninPPTformulation(pre-launch,luanchandpost-launchactivities2-executionplanwithdailyactivitiesinexcelformulation1.PPT形式传播计划（发布前，发布中和发布后活动）2.excel形式执行计划1-thefinaldeliverableshouldincludeallserviceitemslisted2-theproposalshouldbecreativeandengaging,alignedwithRoboSensebrandspiritandpractical3-mesureableoutcomes1-最终可交付成果应包括列出的所有服务项目2-该提案应具有创造性和吸引力，符合RoboSense品牌精神和实用性3可量化结果2.0contentmediamaterials媒体内容资料1.draft,editandpolishkeymessagingdocumentfortheannouncement(amended1spec-version;1mediaversion)1.起草，编辑和修改主传播信息（修改后的1个规范版本;1个媒体版本）keymessagingdocumentfortheannouncement(amended1spec-version;1mediaversion)主传播信息（修改后的1个规范版本;1个媒体版本）2.draft,editandpolishmediaQ&A/briefingbook2.起草，编辑和修改媒体问答/简报mediaQ&A/briefingbook媒体问答/简报3.draft,editandpolishpressrelease/featurestorypitch3.起草，编辑和修改新闻稿/专题报道pressrelease/featurestorypitch新闻稿/专题报道4.draft,editandpolishproductfactsheet/PRstory4.起草，编辑和修改产品资料单/公关故事productfactsheet/PRstory产品资料单/公关故事2.1mediamaterials媒体材料1-alldocumentsshouldbewithacharacter,brandvalue/spirit2-interestingandengagingtone,easytoread3-simple,logicalandinformative4-contentutilizedbymarketsandmediawithhighreturnonengagement5-therepetitionrateofallcontentmaterialsshouldnotexceed50%1-所有交付件应具有RoboSense品格，品牌价值/精神2-有趣和引人入胜的语气，易于阅读3-简单，逻辑和信息4-市场和媒体反复使用5-所有内容材料的重复率不应超过50％5.draft,editandpolishmediastatement5.起草，编辑和修改媒体声明mediastatement媒体声明1.arrange,coordinateandsupportspeakertrainingsession,includingdevelopingtrainingmaterialsincludingrationalefortrainingandsensitiveQ&A;conducton-sitemediatrainingsessionandrehersalforspokespepole;soundcheck,deliveryandpracticeforproject/launch1.安排，协调和支持发言人培训课程，包括编写培训材料，包括逻辑和敏感问答培训;进行现场媒体培训，并支持现场彩排事务speakertrainingsession,includingsoundcheck,deliveryandpracticeforproject/launch发言人培训课程，包括编写培训材料，包括逻辑和敏感问答培训;进行现场媒体培训，并支持现场彩排事务2.draft,editandpolishspeakerscripts/notes2.起草，编辑和润色发言稿/笔记speakerscripts/notes发言稿/笔记3.draft,editandpolishPPT起草，编辑和润色演讲PPTPPT3.0mediarelations媒体关系3.1mediacommunication,invitationandnewsdistribution3.1媒体沟通，邀请和新闻发布a.manageandconsolidatemasterlistofmedia,KOLs,bloggersnadanalystb.coordinatewithinternalteamtoidentifymediatargetsc.prioritizemedialistforattendanceand1:1interviewopportunitesd.dailycommunicationwithmedia(includinghandlingwithmediainquiry,editorialtopicspitch,newsdistribution)a.管理和巩固媒体名单，KOL，博主和分析师b.与内部团队协调以确定目标媒体C.优先安排媒体列表以及1：1访谈机会d.与媒体的日常沟通（包括处理媒体查询，编辑主题沟通，新闻发布）1-weeklyreportonmediacommunicationprogress2-mediainvitationlist3-mediaRSVPlist4-mediaattendencelist1.关于媒体传播进展的每周报告2.媒体邀请名单3.媒体RSVP列表4.媒体关注列表1-numberandcategoryofmedia(Tech,business,automobile)shouldmeetRoboSense'srequirment2-mediaoutreachexecutionweeklyupdatandreportrisks1.媒体数量和类别（技术，商业，汽车）应符合RoboSense的要求2媒体沟通计划每周更新和报告风险3.2interviewforexecutivesorspokesperson3.2对高管或发言人的面试a.on-goingliasionandcoordinationwithclientandlocalmarketsinschedulingmediarequestsb.staffingofinterviewasneededa.处理媒体请求时与客户和当地市场进行持续的合作和协调b.根据需要配备采访人员1-interviewarrangementschedule2-on-siteinterviewnotesandpictures/recording1.采访安排时间表2.现场采访记录和图片/录音1-familiarwitheachspokesperson(styleandstrength)andproperarrangementofspokespersonandmedia2-properlogisticsarrangement(timeandlocation,transporation)3-media/analystshouldbetoptierwithglobalorregionalinfluences1-熟悉每位发言人（风格和力量）以及发言人和媒体的正确安排2-妥当的后勤安排（时间和地点，交通）3媒体/分析师应该是具有全球或区域影响力的顶尖级别2.1mediamaterials媒体材料2.2spokespersonmaterials发言人材料1-alldocumentsshouldbewithacharacter,brandvalue/spirit2-interestingandengagingtone,easytoread3-simple,logicalandinformative4-contentutilizedbymarketsandmediawithhighreturnonengagement5-therepetitionrateofallcontentmaterialsshouldnotexceed50%1-所有交付件应具有RoboSense品格，品牌价值/精神2-有趣和引人入胜的语气，易于阅读3-简单，逻辑和信息4-市场和媒体反复使用5-所有内容材料的重复率不应超过50％4.0productlaunch/experientialconcept/stunt/roundtable/brandevent/conference/tradeshowonsitesupport4.0产品发布/体验概念/特技/圆桌/品牌活动/会议/贸易展现场支持a.providerehearsalguidanceandbriefingonsiteb.provideon-sitesupportattheevent(checkin/managementofinkmedia/analysts/clientmanagement)c.managei