韩国经典设计模型

WebAgencyServiceDomain•WebCI•WebDesign•Webapplication•e-BusinessConsulting•MarketAnalysis협력업체및고객네트워크를통합,상호간의정보를공유하고협력을강화함으로써효율적인OrderFulfillment를수행하고고객니즈에신속하게대응e-BusinessValueChainConsultingMarketingContentsFlashDesignCodingCTIUMSMailingServerD/BCreativeInteractionSystemebizIntegrationStrategySoppingeCRMIRMVOC/RMSe-LearningInteractiveFullService통일된프로세스기반하에ebiz전략수립,개발및솔루션을통합하여구축eSolutioneBizSector&Solution사이버아파트포탈사이트구축하이테크도시건설에필요한eSolution인프라구축LIFESystemINFORMATIONCOMMUNICATIONTechnoVillage공과금/민원서류공지/주민신고/처리쇼핑/공동구매/예약반상회/동호회영화/연극/음악화상회의/통화시스템Mail+SMS+Fax+메신저테크노빌리지뉴스생활토탈정보사이버교육정보종합DB검색원격경비시스템원격진료시스템재택근무시스템홈뱅킹/홈트레이딩eBizTotalServiceeBizStrategyeBizOperationeBizConsultingPlanningContentsSolutionMarketingeBizBuildingeBiztotalserviceeBusinessTransformationSupplierSupplierSupplierstockholderEmployeesOn-lineOff-lineSCMERPIPSEIP/KMS/GWIRM/RMS/PRMWebSiteCRM/CPPartnersPACSERPCRMEIPMailingB2EmallIntegrationDevelopersWebServiceEnterpriseSolutionBusinessFields:SIDevelopment&SolutionseCompany가치체인망SCM/IPSDW/CRMCustomerStockholderSuppliereCompanyIRM/RISGW/KMSERP/EIP고객Data의IntegrationEnterpriseCRMeCRMDataWarehousing/IntegrationWebLogDataDataBaseTransactionDataCustomerProfileSMMUSIMUNIMUR&DMUeBizTotalServiceeBizTotalService통합회원관리및활용방안ServiceSalesCRMDataWarehousing/IntegrationSMSChannelWebFAXChanneleMailChannelWebSiteChannelPostchannelConsumerInvestorPurchaserAnalystThepressClub투자자충성고객미래고객MarketingCustomerInteractionPlatformsInteractionManagementInfrastructuree-CRME-Mail문서EDMSGW자료실KMS2단계(시스템연동)ERP1단계(솔루션개발)CRMSCME-PlanningOfficeManagementSystem자산관리고객관리업무관리인력관리손익관리CustomerACustomerBCustomerCSupplierASupplierBSupplierC55%15%20%10%eBizSolutions&ServiceInternetAreaBSPAreaSIAreaNIArea55%15%20%10%eCRMWCMSIRM/PRMMailingMESCTIPABXIBS•NetworkIntegration•AutomationSystem•EnterpriseNetworkCRM/DWEIP/EKPERP/SCMGW/KMS•SIconsulting•SIdevelopment•SImanagement•Webconsulting•Webdevelopment•WebmanagementeBizSolutions&ServiceWebSIAreaSIAreaNIAreaSystemAreaDW/E-CRM/CRME-MarketplaceSCMElSGW/KMSERPCMSManagement&BusinessB2BMarketplaceIPSEIP/EKPPMSPartner&SupplierCustomerB2EB2CB2MeBizSector&Solutions2004중점사업분야•사업부문별균형과내실•아웃소싱을통한원가절감ConsultingeSolution2004WebBuilding•Webintegration•Publishing•DBgenerationWebDesignInnovationOptimizationBusiness&ITStrategySupplyChainExecutioneBizEnterpriseManagementCRMForecasting,OpportunityManagement,Configuration,Generation……Forecasting,CustomerCareSpareManagement………ForecastingPersonalizationCampaignManagementMarketingEncyclopediaERPCMSSCMEIPeStrategySolution&Service-SIDevelopment&SolutionsMarketingSalesServicesOne-StopService10%10%5%5%BSP•ITconsulting•ITdevelopment•ITmanagement•N/Wmanagement•NewtechnologyWirelessInternetWebContentsWebMailingWebSIeBizSolutions&ServiceBSPAreaInternetAreaSIAreaNIAreaConsultingAreaBSPMU:(BusinessServiceProviderManagementUnit)InternetAreaBSPAreaSIAreaNIArea55%15%20%10%eBizSolutions&ServiceConsultingforeBizeStrategyConsulting.eManagementConsultingeBusinessRestructureConsultinge-CRM,e-MarketingConsultinge-Solution/e-Infra/e-InfraSIconsulting&managementNetworkIntegration/AutomationSystemITdevelopment&managemente-SupplychainManagemente-CustomerRelationshipManagementE-biztransformationSystem-고객정보,고객관계는전략적자산-다양한채널을통합한고객서비스제공-파트너와의협력은전략적자산-SupplyChain를활용한경쟁우위확보e-BusinessPerspective•eBizConsulting•e-Marketing&Promotion•eCreative&ContentseBizTotalService•eBizSI&SolutionseBizServiceDomaine-CRMfunctione-CustomerRelationshipManagementAdaptationAnalysisDataGatheringeBizSolutionanalysis_e-CRM•로그분석및접속자통계분석•회원의메뉴별/그룹별성향및접속통계분석•회원성향분석을통한부문별통계및접근방법론•회원의구매패턴이나관심분야를분석하여,거기에대응하는마케팅전략수립•고객의소비성향과구매욕구분석및맞춤서비스•다른분야간연관관계•각종분석기능및분석데이터활용프로그램46%22%19%Source:ExecutiveIssuesSurveyCEOGlobalBusinessStudyTheAlexanderGroup,Incorporated,전략적제휴신상품신규고객유치기존고객의유지기업인수7%6%Summary현재기업의주요관심은?CEO의주요관심사변화비교향후수익원천에관한설문결과1원가경쟁력2고객니즈의변화3주주의가치4규제/탈규제5산업Restructuring6새로운경쟁자들7세계화(Globalization)8환경적이슈9지정학적(Geopolitical)이슈과거1고객과의관계2원가경쟁력3정보기술의효과적인활용4변화관리5주주의가치6수익의증가7산업Restructuring8세계화(Globalization)9부가가치된공급자와의관계(Value-AddedSupplierRelationships)현재1.잠재고객5.고정고객현안전략4.반복고객3.구매고객2.신규고객1.잠재고객•우리회사의(가장적합한)고객은누구인가?•그들을유치하기위한방법은무엇인가?•고객들은우리Site에서어떤행동을보이는가?•고객들은우리Site와경쟁Site에서어떤태도(정부수집,구매등)의차이를보이는가?•반복구매를위한교차판매/상승판매방법은?•고객의방문을어떻게개인화할것인가?•이탈이예상되는고객은누구인가?•휴면고객을활성화하는방법은무엇인가?신규고객유치전략경쟁사고객유치전략고객가치증대전략우수고객유지전략휴면고객활성화전략고객이탈방지전략이탈고객재유치전략e-CRM구축관점123템플턴그로스2호신탁유형원본보전환매90일이상경과시중도해지수수료없이환매가능주식에의투자:신탁자산의60%이상(평균80∼90%유지)없음채권에의투자:신탁자산의40%이하템플턴그로스2호3.신탁기간2.신탁유형4.가입대상5.가입금액6.추가입금1.상품명템플턴그로스주식2호최초설정일로부터해지일까지개인및법인(제한없음)주식형/추가형거치식:100만원이상/적립식:10만원이상추가입금가능/일부인출(선입선출)가능창조적지식국가구현디지털지식정보자원확충표준화및기술개발지식정보자원유통활성화법-제도정비국가지식정보자원관리의비전과목표지식정보자원관리체제정비출처:정보통신부자료StrategyContentsSolutionBrandABrandB마케팅(홍보)및비지니스채널화Ebiz기반의웹사이트통합전략제고장기적안목으로통합시스템과솔루션검토사이트통합리뉴얼프로젝트BrandCSummary-웹사이트리뉴얼목표IntegrationBranding&IdentityOff-line과On-lineBusiness연계를위한단계적접근웹사이트및시스템통합설계에따른비용절감효과제고WCMS와e-CRM솔루션구축1.7개계열사이트통합구축(통합아이덴티티제고)2.WebSolution구축과시스템업그레이드병행OfflineBusiness와OnlineBusiness의최