银行招聘笔试英语部分知识点--英语阅读理解真题整理(附答案)

11英语阅读理解真题及答案-PassageOneQuestions21to25arebasedonthefollowingpassage:Intheworldofentertainment,TVtalkshowshaveundoubtedlyfloodedeveryinchofspaceondaytimetelevision.Andanyonewhowatchesthemregularlyknowsthateachonevariesinstyleandformat.Butnotwoshowsaremoreprofoundlyoppositeincontent,whileatthesametimestandingoutabovetherest,thantheJerrySpringerandtheOprahWinfreyshows.JerrySpringercouldeasilybeconsideredthekingof“trashtalk（废话）”.Thetopicsonhisshowareasshockingasshockingcanbe.Forexample,theshowtakestheever-commontalkshowthemesoflove,sex,cheating,guilt,hate,conflictandmoralitytoadifferentlevel.Clearly,theJerrySpringershowisadisplayandexploitationofsociety’smoralcatastrophes（灾难）,yetpeoplearewillingtoeatuptheintriguingpredicaments（困境）ofotherpeople’slives.LikeJerrySpringer,OprahWinfreytakesTVtalkshowtoitsextreme,butOprahgoesintheoppositedirection.Theshowfocusesontheimprovementofsocietyandanindividual’squalityoflife.Topicsrangefromteachingyourchildrenresponsibility,managingyourworkweek,togettingtoknowyourneighbors.ComparedtoOprah,theJerrySpringershowlookslikepoisonouswastebeingdumpedonsociety.Jerryendseveryshowwitha“finalword”.Hemakesasmallspeechthatsumsuptheentiremoraloftheshow.Hopefully,thisisthepartwheremostpeoplewilllearnsomethingveryvaluable.Cleanasitis,theOprahshowisnotforeveryone.Theshow’smaintargetaudiencearemiddle-classAmericans.Mostofthesepeoplehavethetime.Money,andstabilitytodealwithlife’stougherproblems.JerrySpringer,ontheotherhand,hasmoreofanassociationwiththeyoungadultsofsociety.Theseare18-to21-year-oldswhosemaintroublesinlifeinvolvelove,relationship,sex,moneyandpeers.Theyaretheoneswhoseesomevalueandlessonstobelearnedunderneaththeshow’sexploitation.Whilethetwoshowsareasdifferentasnightandday.Bothhaveruledthetalkshowcircuitformanyyearsnow.Eachonecaterstoadifferentaudiencewhilebothhaveastrongfollowingfromlargegroupsoffans.Ironically,bothcouldalsobeconsideredpioneersinthetalkshowworld.21.ComparedwithotherTVtalkshows,boththeJerrySpringerandtheOprahWinfreyare________________.A)morefamily-orientedB)unusuallypopularC)moreprofoundD)relativelyformal22.ThoughthesocialproblemsJerrySpringertalksaboutappeardistasteful,theaudience_________.A)remainfascinatedbythemB)arereadytofaceuptothemC)remainindifferenttothemD)arewillingtogetinvolvedinthem23.WhichofthefollowingislikelytobeatopicoftheOprahWinfreyshow?A)Anewtypeofrobot.B)Racisthatred.C)Familybudgetplanning.D)Streetviolence.24.Despitetheirdifferentapproaches,thetwotalkshowsareboth____________.A)ironicalB)sensitiveC)instructiveD)cynical25.Wecanlearnfromthepassagethatthetwotalkshows___________.A)havemonopolizedthetalkshowcircuitB)exploittheweaknessesinhumannatureC)appearatdifferenttimesofthedayD)aretargetedatdifferentaudiencesPassageTwoQuestions26to30arebasedonthefollowingpassage:Tounderstandthemarketingconcept,itisonlynecessarytounderstandthedifferencebetweenmarketingandselling.Nottoomanyyearsago,mostindustriesconcentratedprimarilyontheefficientproductionofgoods,andthenreliedon“persuasivesalesmanship”tomoveasmuchofthesegoodsaspossible.Suchproductionandsellingfocusesontheneedsofthesellertoproducegoodsandthenconvertthemintomoney.Marketing,ontheotherhand,focusesonthewantsofconsumers.Itbeginswithfirstanalyzingthepreferencesanddemandsofconsumersandthenproducinggoodsthatwillsatisfythem.Thiseye-on-the-consumerapproachisknownasthemarketingconcept,whichsimplymeansthatinsteadoftryingtosellwhateveriseasiesttoproduceorbuyforresale,themakersanddealersfirstendeavortofindoutwhattheconsumerwantstobuyandthengoaboutmakingitavailableforpurchase.Thisconceptdoesnotimplythatbusinessisbenevolent（慈善的）orthatconsumersatisfactionisgivenpriorityoverprofitinacompany.Therearealwaystwosidestoeverybusinesstransaction22–thefirmandthecustomer–andeachmustbesatisfiedbeforetradeoccurs.Successfulmerchantsandproducers,however,recognizethatthesurestroutetoprofitisthroughunderstandingandcateringtocustomers.Astrikingexampleoftheimportanceofcateringtotheconsumerpresenteditselfinmid-1985,whenCocaColachangedtheflavorofitsdrink.Thenon-acceptanceofthenewflavorbyasignificantportionofthepublicbroughtaboutapromptrestorationoftheClassicCoke,whichwasthenmarketedalongsidethenewKingCustomerruled!26.Themarketingconceptdiscussedinthepassageis,inessence,____________.A)thepracticeofturninggoodsintomoneyB)makinggoodsavailableforpurchaseC)thecustomer-centredapproachD)aformofpersuasivesalesmanship27.Whatwasthemainconcernofindustrialistsbeforethemarketingconceptwaswidelyaccepted?A)Theneedsofthemarket.B)Theefficiencyofproduction.C)Thesatisfactionoftheuser.D)Thepreferencesofthedealer.28.Accordingtothepassage,“tomoveasmuchofthesegoodsaspossible”(Lines3-4,Para.I)means“_______________”.A)tosellthelargestpossibleamountofgoodsB)totransportgoodsasefficientlyaspossibleC)todisposeofthesegoodsinlargequantitiesD)toredesignthesegoodsforlarge-scaleproduction29.WhatdoestherestorationoftheClassicCokebestillustrate?A)Traditionalgoodshaveastrongerappealtothemajorityofpeople.B)Ittakestimeforanewproducttobeacceptedbythepublic.C)Consumerswithconser