d公司物料采购策略研究

上海交通大学硕士学位论文D公司物料采购策略研究姓名：叶忆岗申请学位级别：硕士专业：工商管理指导教师：徐丽群20080601DDDDDDDDDRESEARCHONMATERIALSPURCHASINGSTRATEGIESFORDCOMPANYABSTRACTWiththedevelopmentofdecades,microsystemsmanufacturingindustryisexperiencingarapidgrowthandfiercecompetitionaswell.AsoneoffamousdomesticMicrosystemsmanufacturingenterprise,DCompanyhasenjoyedyearsofboomingdevelopmentinChinamarketandmadegreatachievementsinthepastdecades,whilstfacedgreatcompetitivepressure.Withtheviewofcompanycomparativeadvantage,DCompanyhasdevotedvastfundsonnewproductsdevelopment;ontheotherhandaimtosellproductsatmorecompetitiveprices,whichcontributeslowerandlowerprofittothecompany.Inordertobettersurviveandforevergrowth,DCompanyhassetupitsmostpriorityessenceastohighlightR&D,marketingandmanufacturingononehand,andpenetrateinternalpurchasingpotentialtoreducecost,assureproductiondemandandprovidecompetitiveadvantagesforthemarketaswell.ThisarticleisaimedtostudythepurchasingandsuppliermanagementofDCompany.Firstly,sketchageneralpictureabouttheenvironmentandcurrentpurchasingstatusforDCompanytofindouttheexistingproblemsamongpurchasingprocedures.Secondly,bringforwardtheviewofsupplysubdivisionmodeltore-sortmaterialandcomponents,andtotakedifferentpurchasingstrategiesperdifferentsortingresults.Basingonthis,thearticlegivesanewthinkingwayaboutsuppliermanagement,projectthesortingmatrixforsupplier,definesthemaintypeofsupplierandstudiesthecorrespondingmanagementstrategy.Thenthearticleestablishesascientificflowandwayofchoosingsupplierandaneffectivesystemofsupplierperformanceevaluation.Intheend,thearticlecomestoadetailedstudyaboutthemanagementforstrategicpartnerrelationshipsuppliers.ThethesisprovidesadirectguidanceofpurchasingandsuppliermanagementforDCompanyandalsoprovidescertainreferencevalueforothersimilarcompanies.KEYWORDS:supplysubdivision,purchasingstrategy,suppliermanagement,supplierrelationship200841820084182008418MBAD111.11.1.1WTODDDMBAD21.1.1.112345MBAD3671.1.1.2GDP100300101GDP15301000200065%36%65920-40%12-14%60001/18MBAD422%24%33%45%66%201020061006.343.3%355.636.2%20071-6192.74200615.2%607.2233.2%1MBAD51FIGURE1ForecastfortheDevelopmentofICProductionandSalesinChina200777.4%IT1.1.1.32080MBAD690212150%-70%“”PCDELL2002MBAD71.1.2DDPESTSWOTDDD1.22MBAD82FIGURE2ResearchStructureoftheThesis1D12DDD3D4D5D6MBAD92DDDSWOTDDDD345DDD6D33FIGURE3ThePurchasingManagementSystemBasedonMaterialSupplySubdivisionMBAD102D2.1DDTEMIC19941998TEMIC20005199458558671739000ISO9001TS169492.2DSWOT2.2.1D2.2.1.1PEST12000MBAD11182000182000542GDP0710%08GDP8-10%342.2.1.2PEST120078802007888.2422.02%160.27879.1521.84%157.602003439MBAD121978GDP441978GDPFIGURE4ComparisonoftheFluctuationRangeBetweenGDPandAutomobileOutputSince1978200352GDP1000GDP30002003246619GDP200030007500200746.3%MBAD132010“”80%2007480015.44%240028.94%50%55FIGURE5GraphicofAutomobileIndustryBusinessCycle3410MBAD14Aftermarket2.2.2DSWOTDSWOT1STEMIC13%50%ASBMBAD15ISO9001TS16949QS90002WDQS9001ISO1694910TEMICDMBAD16D3O3-420%10DWTO2-33-5DMBAD17300060020%4-820-25%200726.74%60%200752968067260%25%2007285131.4%20801020022003102010100100200211..4520%3-4MBAD18300-5004T20084000D2005PCB2010PCB+IC+PTC2-3CPUPCB201420157-10MBAD1950%D20%DWTOWTO70%IPOMBO1000-2000MBODSWOTD1MBAD201SWOTTable1Matching&ComparisonbetweenTheSWOTResultandStrategicTask1231“”2312312DDMBAD212.3D2.3.1DD60%DD2.3.2DDABC80-2020%80%2MBAD222ABCTable2ClassifyStandardofMaterialABCAnalysisMethodA10%60%-70%B20%20%C70%10%-20%ACJITBACD123D4D5DMBAD236ABCDEDED72.4DD2.4.1ABC1ABCABCABCMBAD24ABCC2ABCABCABC2.4.22.4.3DMBAD251234DMBAD263D3.1D3.1.180/20126MBAD276FIGURE6TheModelofMaterialSupplySubdivisionIIIIIIIVMBAD283.1.217XY7FIGURE7TheMatrixofPayoutAnalysisMBAD29/102020028X/Y8FIGURE8ThePayoutAnalysisofPurchasingMaterialandComponents//MBAD30λ//=*λIC10000IC35/35λ=1.15IC//=35*10000*1.15=40.25/DDDDDDD133Table3TableofWeightAllocationDD0.30.20.20.20.1DMBAD31D44Table4TableofFactorQuantizationValue135=3=0=0=3=5=97073103503D53D1MBAD32155Table5TableofMacroEnvironmentQuantizationWeight0.40.40.2=3=0=70.4*3+0.4*0+0.2*7=2.6DD=*0.3+*0.3+*0.2+D*0.2+D*0.1=5=2.6=3D=5D=366Table6CorrespondingTableofEachIndexWeightandValueDD0.30.20.20.20.152.6353=5*0.3+2.6*0.2+3*0.2+5*0.2+3*0.1=3.923.92MBAD333.1.3D30-33/500000-50000/50000//D99DFIGURE9TheFourQuadrantSubdivisionMatrixofDCompany1PCBMBAD3423PCBD4DCPUABCMBAD353.2D3.2.112350%50%45MBAD363.2.2122003DJIT45678MBAD373.2.3IVI123.2.4MBAD38D12MBAD394D4.1D123456InternetERPMBAD404.24.2.120%80%D1010FIGURE10TheMatrixClassificationofSupplierDMBAD414.2.21DDMBAD422JITD3MBAD434D4.2.37MBAD447Table7DevelopmentStrategyofClassifiedVendor121212311MBAD4511FIGURE11TheDevelopmentStrategyofTargetOrientationofClassifiedSupplierD4.3DDDD4.3.1MBAD46DTQRDCEST-Q-R-D-C-E-S-TQRDCES1212FIGURE12TheFlowChartofSupplierQualification123MBAD47CPKCPK1.54D564.3.2D1MBAD4823DD100%MBAD494100%5D6MBAD50E-mail784.3.3D8MBAD518Table8SelectionMethodofStandardVendor12370%4512121212MBAD528DMBAD534.44.4.117TQRDCES234MBAD5454.4.27TQRDCESXXXX99XXTable9EvaluationStandardofXXVendor1302103104105202062020120MBAD559XX220310410510206301202203204105106D101571