NDA战略（英文版）

1YoshihideMunekuniYoshihideMunekuniChairmanChairmanHondaMotorCo.,Ltd.HondaMotorCo.,Ltd.3HondaCorporateCultureHondaCorporateCulturezzStrongcultureguidesbusinessactionsStrongcultureguidesbusinessactionszzFocusoncustomerFocusoncustomerzzNewglobalbrandstrategyNewglobalbrandstrategyzz...onlyoneHonda...onlyoneHondazzCreatenewvaluesforcustomersandCreatenewvaluesforcustomersandshareholdersshareholders45HondaHonda““DreamDream””MotorcycleMotorcycle6Notonlyideas...Notonlyideas...butthedeterminationtobutthedeterminationtomakethemcometruemakethemcometrue7HondaCorporateVisionHondaCorporateVisionSocietywillSocietywillwantwantHondatoexist.Hondatoexist.8TodayToday’’sFocussFocuszzCurrentactionstoachievecorporateCurrentactionstoachievecorporatevisionvisionzzNewstrategiestargetingchallengesinNewstrategiestargetingchallengesinEuropeEurope9FY2004GlobalSalesTargetFY2004GlobalSalesTarget7,0005,6805,1184,4363,0002,7102,5802,4736,0004,6203,8844,05702,0004,0006,0008,00010,00012,00014,00016,00018,000FY00FY01FY02(P)FY04(P)PowerproductsAutomobilesMotorcycles11,58211,58216,000(16,000(P)P)13,010(13,010(P)P)10,96610,966(thousandunits)10ProgressToFY2004TargetProgressToFY2004Target5,1182,5803,8844,6205,6802,71002,0004,0006,0008,00010,00012,00014,000FY01FY02(P)11,58211,58213,010(13,010(P)P)(thousandunits)PowerproductsPowerproductsAutomobilesAutomobilesMotorcyclesMotorcycles(+11.0%)(+5.0%)(+18.9%)11MarketMarket--inApproachinApproachzUnderstandeachlocalmarketzTailorproductstolocalneeds1255--RegionGlobalStrategyRegionGlobalStrategyNorthAmericaSouthAmericaEurope/MiddleEast/AfricaAsia/OceaniaJapan13GlobalProductionResourcesGlobalProductionResourcesNorthAmericaSouthAmericaAsia/OceaniaJapanEurope/MiddleEast/Africa14““MadebyGlobalHondaMadebyGlobalHonda””zzGlobalnetworkoffactoriesGlobalnetworkoffactorieszzMakefulluseofglobalresourcesMakefulluseofglobalresourceszzNewplatformstrategiesNewplatformstrategieszzsmallsmallzzcompactcompactzzmidmid--sizesizezzlighttrucklighttruck15GlobalNewManufacturingSystemGlobalNewManufacturingSystemzzOneconceptonOneconceptonglobalbasisglobalbasiszzIncreasedIncreasedstandardizationstandardizationzzimprovedqualityimprovedqualityzzshortenedleadtimeshortenedleadtimezzreducedinvestmentreducedinvestmentzzincreasedflexibilityincreasedflexibility16GlobalIntroductionGlobalIntroduction17ExpandNewSystemExpandNewSystemzzApplyNewManufacturingSystemtoApplyNewManufacturingSystemtoproductionofmotorcyclesandproductionofmotorcyclesandpowerproductspowerproductszzAchievebyFY2003AchievebyFY2003zzHighlevelofefficiencyandflexibilityHighlevelofefficiencyandflexibility18FY2004TargetsFY2004Targetszz16millionunits16millionunitszzRecordnetsalesRecordnetsaleszzRecordnetincomeRecordnetincomezzBasedoncostBasedoncost--cutting,increasedsalescutting,increasedsalesandfavorableexchangerates...andfavorableexchangerates...zz...couldachievetwoyearsearly...couldachievetwoyearsearly19EuropeismajorEuropeismajorchallengechallenge20FY2001NegativeFactorsFY2001NegativeFactorszzWeakereuroWeakereurozzWeaksalesduetopricingissuesWeaksalesduetopricingissueszzLackofproductsinkeysegmentsLackofproductsinkeysegmentszzLowercapacityutilizationrateattheLowercapacityutilizationrateattheU.K.autoplantU.K.autoplantRevampEuropeanBusinessRevampEuropeanBusiness21zzCivicsalesimprovingwithlaunchCivicsalesimprovingwithlaunchzzCivic5Civic5--doortocontinentalEuropedoortocontinentalEuropezzAllAll--newCivic3newCivic3--doordoor(fall2001)(fall2001)zzCivicdieselmodelCivicdieselmodel(early2002)(early2002)zzStreamminivanStreamminivan(April2001)(April2001)zzAllAll--newCRnewCR--VSUVVSUV(fall2001)(fall2001)zzNewsmallcarNewsmallcar(early2002)(early2002)MajorImprovementinFYMajorImprovementinFY‘‘020222SmallCars&DieselCarsSmallCars&DieselCarszzRisingmarketpenetrationofsmallandRisingmarketpenetrationofsmallanddieseldiesel--poweredvehiclesinEuropepoweredvehiclesinEuropezzHighthermalefficiencyandlowCO2emissionsHighthermalefficiencyandlowCO2emissionszzTaxationincentivesondieselfuelTaxationincentivesondieselfuelGermany70%30%France51%49%Spain54%46%DieselGasolineDiesel-poweredvehiclesinmajorEuropeanpassengercarmarketsCY2000CY200023NewNew““BCategoryBCategory””CarCarNextGenerationNextGenerationii--DSIEngineDSIEngine((DDual&ual&SSequentialequentialIIgnition)gnition)zzAdvanced&Advanced&compactcompactzzHighestlevelHighestlevelfuelefficiencyfuelefficiencyzzImportantproductImportantproductforEuropeforEurope24DieselEngineStrategyDieselEngineStrategyzzTwonewenginesforTwonewenginesfor““CC””andand““DD””categoriescategorieszzRatioofdieselsalesarehigherRatioofdieselsalesarehigher25DieselEngineStrategyDieselEngineStrategyNewCivicDieselNewCivicDieselzzCivicdieselonCivicdieselonsaleinearly2002saleinearly2002zzNew1.7New1.7--literliterenginefromIsuzuenginefromIsuzuzz15,000unitsper15,000unitsperyearyear26DieselEngineStrategyDieselEngineStrategyNew2New2--literclassHondadieselengineliterclassHondadieselenginezzLightweight,aluminumblockengineLightweight,aluminumblockenginezzPlannedfornextgenerationEuroPlannedfornextgenerationEuroAcco