远卓-项目案例

vip.aliqq.com.cn海量免费资料尽在此LETTEROFPROPOSALFORCONSULTINGSERVICESCOMPANYINTRODUCTIONBexcelManagementConsultants(“Bexcel”)wasfoundedin1998.Itsmainpartnersarefromworld-famousmanagementconsultingcompany(McKinsey,RolandBerger,CPGroup),andhaverichoverseasworkingexperiences.Bexcelownsrichexperiencesinmanagementandinvestmentconsulting.BexcelholdsgreataspirationtoupgradethemanagementlevelofChinaenterprisesandassistmultinationalcompanies’investmentinChina.BexcelhassetupdivisionsandofficesinHongKong,USAandGermanytoboastextensiverelationswithinvestorshomeandabroad.BexcelhasbuiltupbroadrelationswithChinabusinessgroupsandentrepreneursbythecooperationinlong-termmanagementconsultingprojects.Bexcelprovidesystematicconsultingservices,includingstrategy,organization,marketing,HRdevelopment,businesssystemandprocessdesigning,andITapplicationswithdeepunderstandingofChina’sIT,TelecommunicationsandInternetindustries.Bexcelhasconductedmanyhigh-rankprojects,includingthemanagementconsultingprojectforthe3rdlargeSOEinPRC,theprivateplacementadvisoryforanInternetcompany(ISP/ICP/E-Commerce)andoneoftheleadingITservicecompaniesinPRCandaprimerEuropeanmedicalequipmentcompany’sChinamarketentryinChina.SCOPEOFWORKThemajorobjectiveofthisprojectistoprovideessentialinformationofthestrategyandoperationsforlocatingadot-combasedpublicationjointventureforSPANISH_MEDIA_Co(SMC)asthebasisforstrategicinvestmentdecisionsinthePRC.Alongwiththeconsultingproject,BexcelManagementConsultants(“Bexcel”)willprovidethreemonthsrelatedconsultingservicestoSPANISH_MEDIA_Co.Thescopeofthisprojectisdividedtothreephases.Evaluationwillbeconductedattheendofeachphaseandagreementofthefollowingphasewillbenegotiatedindetailaccordingtotheevaluatingresults.PHASESOFWORKPhase1.DefiningtheEntryStrategy1.1Analyzingthemarket1.1.1Investigatingthegovernmentstructure/policy/regulationsinrespectofpublishingindustryandInternetindustry,understandtheirinfluencesonSPANISH_MEDIA_Co’activitiesinthePRC.1.1.2EstimatingthemarketsizesandassessingthemarketpotentialofthepublishingindustryandInternetindustryforSPANISH_MEDIA_Co’businessinPRC.1.1.3Identifyingthemajorrelativeinformationanddeviceproviders.1.1.4Researchingtheactivitiesofthemaincompetitors.1.1.5Identifyingthemajorpotentialplayersinthemainvaluechainoftherelativeindustry.1.1.6Identifyingandunderstandingthedemandofcustomers,estimatingthepotentialdemand.1.2Conductingthebasicstrategy1.2.1Conductinganalysisandofferingadviceonthetypeofthepotentialpartners,includingtheindustrialdivision,enterprisecapitaltype,etc.1.2.2Offeringalistofpotentialpartners,includingthecooperatorsforformingthejointventureandforotherstrategicpurpose.1.2.3GivinganalysisoncooperatingwiththeproperindustrialplayersandofferprofessionaladviceforSPANISH_MEDIA_Co’choice.1.2.4Establishingbasicprocessandstrategicmilestonesonthestartupjointventure.Phase2.EstablishingtheStartupJointVenture2.1Offeringjointventurespecificinformationandguidance2.1.1AdvisingonandrenderingpracticalassistanceindraftingandnegotiatingJointVentureContract.2.1.2Assistinginthedevelopmentofregisteringactivities.2.1.3Participatingintheduediligenceprocess.2.2Arrangingotherprofessionalservices2.2.1Arrangingforpreparation/vettingoflegaldocumentsthroughindependentLawFirms.2.2.2Arrangingforspecialconsultingservicessuchastaxanddutyrelatedissues.Phase3.VentureConsulting3.1Polishingtheentrepreneurteam3.2Seekingforstrategic/financialinvestors3.3ComposingprofessionalBusinessPlanforprivateplacementandtoassistinthebusinessdevelopmentofthejointventurePleaserefertotheTaskDefinition(PhaseOneonly)fordetailedrequirements.Detailsshallbemutuallyagreedupon.Thefirstphaseoftheprojectwilllastforonemonth.TASKDEFINITIONTherequirementsforPhaseOnearecategorizedinto6majortasks.1.Government1.1.Identifyingthegovernmentbodiesregulatingthepublishing/internetindustryandunderstandingtheirstructure,policyandregulations.1.2.Understandingtherequirementsandprocedureofapplyingabusinesslicenseinthepublishingindustrywithdot-comfunction,includingcapitalinvestment,typeofenterprises,restrictions,etc.1.3.ToassesstheriskofgovernmentinfluenceonSPANISH_MEDIA_Co’activities.2.MarketDemand2.1.Neededvolumeofpersonalizedinformationandotherrelativeinformation.2.2.Presentandfuturedemandofpersonalizedinformationandotherrelativeinformation.2.3.Presentandpotentialpublicationmarket(volume,industrialdivision,style,etc.).3.Competitors3.1.Toidentifythemajorcompetitorsandtrytoobtain,asmuchaspossible,thefollowinginformation:3.1.1.Physicallocationandwebsite3.1.2.Staff3.1.2.1.Managementqualityandquantity3.1.2.2.Distributionofstaffbackground(skills,education,professionalexperiences,etc.)3.1.3.Mainbusinessareas3.1.4.Technicalequipment3.1.4.1.Type,age,capabilityofthedevice3.1.5.Publicationcapacity3.1.6.Publicationtypes3.1.7.Publicationcosts3.1.8.Sellingprice3.1.9.Qualityofthepublication3.1.10.Customerandreadersource3.1.11.Distributionchannelsandrespectivemarketingorganization3.1.12.Futurepublishingdevelopment3.1.13.Qualityofservices4.Customers(Readers,browsersincluded)4.1.Typesofcustomers