上海科特的产品战略

上海交通大学硕士学位论文上海科特的产品战略姓名：龚庆国申请学位级别：硕士专业：工商管理指导教师：仰书纲20080113MBA2PTCPTCPTCPTCPTCPTCPESTEFEIFE-SWOTQSPMPTCMBA3PRODUCTSTRATEGYOFSHANGHAIKETERABSTRACTThisthesisfirstlyintroducedthehistoryofPTC(PositiveTemperatureCoefficient)thermistorincludingthesortandthephylogenyofit.Followedthis,thetheory,thecharacteristics,theprimaryparameterandthecorrespondingcriterionofPTCthermistorwereintroduced.Lastly,theapplicationofPTCthermistorwasshowedintheform.Inthechapter2,thethesissimplyintroducedthephylogenyofShanghaiKeteranditsproducts.Thentheindustry,ShanghaiKererinvolvedwasanalysed.Followedthis,theupstreamandthedownstreamofKeter’sproductpolymerPTCthermistorwerealsoanalysed.ChapterthreefirstlyanalysedtheexternalenvironmentofShanghaiKeterbytheaidofthePEST.Secondly,thetrendofpolymerPTCthermistorwasanalysedandthecriticalsuccessfactorsofthisindustrywereinvestigated.Lastly,thischapterutilizedtheFiveCompetenceModeltoanalysethestatusoftheindustryofpolymerPTCthermistor.AccordinglythechancesandthethreatsthatKeterwillfacewereanalysedandwereevaluatedusingtheEFEMatrix.ChapterfourintroducedpolymerPTCthermistormanufacturinginShanghaiKeterandtheirmarketposition.Subsequently,Keter’sactivitieswerestudiedunderthetheoryofValueLinkinordertofindtheinternalstrengthsandtheinternalweaknesses.Eventually,CoreCompetenceTheorywasappliedtomatchthestrengthsMBA4andtheweaknesseswiththecriticalsuccessfactorsoftheindustryofPTCthermistorandtheIFEMatrixwasusedtoevaluatetheinternalenvironment.ChapterfivefirstlynarratedproductstrategytheoryandthengaveouttheoptionalstrategiesofShanghaiKeterundertheuseoftheI-EMatrixandSWOTmodel.Secondly,theseoptionalstrategieswerequalitativelyanalysedfromtheangleofapplicability,feasibilityandacceptabilityandwerequantificationallyanalysedundertheuseofQSPMmodel.Lastly,thischaptergaveoutsomesuggestionstohowtoimplementthestrategiesforShanghaiKeter.KEYWORDS:PTCthermistor,productstrategy,criticalsuccessfactors,corecompetence22007122532007122520071225MBA1()1997PTC(PositiveTemperatureCoefficient)PTC-PTC-PTC-PTCPTCPTC2006335.87404.64.89336.48375.43530.96849.4727.920061687PTC2003PTCPTCPTCPTCSWOTQSPMPTCMBA2PTC1.1PTC1.1.1PTCPTC(PositiveTemperatureCoefficient),1950BaTiO3,PTCPTCPTCPTCPTCPTCPTCPTCNTCPTCPTCPTCPTC[1]1.1.2PTC1PTCPTCPTC120PTCPTC120PTCPTC2PTCPTCPTCPTCPTCPTCPTCPTC3PTCPTCPTCPTC4BaTiO3V2O31.1.3PTC1BaTiO3PTCPTC1950PTC19501954BaTiO3PTCBaTiO3SrTiO3PbTiO3NbTaBiSbYLaBaTiO3MBA3MnFeCuCr[2]BaTiO3MgOY2O3-Nb2O5Sb203-Nb205Bi203-Nb2O5BaTiO325(25)VbY2O3LiCO32030umBaTiO3Bi2O315umBaTiO325VbPb2V2O3PTC2080V2O3PTC,BaTiO3PTCV2O3PTCPTC-(M-T)BaTiO3PTCV2O3PTCV2O3PTCV2O3252O03PTCPTC2080,25,PTCNTCPTCPTC-PTCPTCPTCPTCPTCPTCPTCPTCTiO2BaTiO30.5lumlumTiO2PTC-Gd203BaTiO3Gd203BaTiO30.002molGd203BaTiO3()PTCMassachusettsLowellCroteau,R.HKim,Jung-ilPTCgTDKJP10208902MBA4UV1/100NiTiCuAgPdPtZnOSnO2CN98125025.4(PTC)(a)3%75%wt(b)2%70%wt(TPE)(c)10%80%wt(d)0.01%80%wt｡FujikuraLtd.JP2002241554PTC(a)100(b)60-12020-30nm100-1000m2/g(c)10050-100nm10-50m2/gPTC20cm2020120104[3]PTCCN02137203.9PTC355046600.110557030450.110200112CBCNTCBPEPTCCNTCNTCBPTCCBPE10wCNTPTCCNTCBPTCCNT(PECB)(PTC)1.2PTC1.2.1PTCBaTiO3V2O3PTCPTCPTCPTC()PTC1.2.2PTCPTCPTCMBA51KohlerPTCPTCPTC2K.OheY.NaitioPTC85201.4PTC1.5nm2.3nm103cm71109cmOheMeyerOhePTC3KlasonVoetKohlerPTC-PTC4M.Allak,PTC,136,,,PTCPTCNTC[4]1.2.3PTC1-R-T-1-1PTC,PTC,PTC,PTC25,PTCPTCPTCPTCMBA61-1.-2-V-I-1-2PTC1-2.-PTC0-VkVk-VmaxPTCVDPTCPTCPTCPTC3-I-tMBA7-PTC1-31-3.-I-t,PTC(),PTC50%-PTCPTCPTC4PTCW/PTCPTCPTCPTCPTCPTC,PTPTCPTC63.2%C1J/1.2.4PTC1R25PTCPTCPTC252RminPTC3TcMBA8PTC4αPTCPTC=(lgR2-lgR1)/ln(T2-T1)5TsurfTsurfPTCPTC6ItripPTCPTC7ts25PTC()PTC50%8InkPTCPTC.9ImaxPTCPTC10IrVmax11VmaxPTC12VNVmax13VDPTCPTC14IholdPTC15RmaxPTC1.2.5PTCPTCJB/T9474-1999YD/T694-2004YD/T741-2002PTCGB/T7153-2002-YD/T694-2004PTCPTCIEC60738-1-1-1998,-1-1::EZIEC60738-1-2:1998,-1-2::EZIEC60738-1-3:1998,-1-3::EZIEC60738-1-4:1998,-1-4::EZ,()MBA9ULUnderwritersLaboratoriesInc.CSA,ULCSAULCSAULCSAIEC,IEC,VDE()SEMKO()BSI()FEMKO()IEC,CCC[5]1.2.6PTCPTC,(),PTCPTC,PTC---1PTCPTCPTCPTCPTCPTCPTCPTCPTCPTC2PTCPTCPTC1-1MBA101-1PTCPTC---MBA112.12.1.119972300150020KTPTCPTC6V600V40mA14AUL/C-ULCQC3CSGSTUVKEMAISO90012000[6]2.1.2199709-----PTC199909-----PTC200001-----PTC200001-----KEMAISO9002200008-----200012-----A200106-----200112-----200406-----200409-----PTCMBA122.1.3------------------------------2.1.4PTCPTCPTCPTCPTCPTC2-12-1KT250-090KT250-110KT250-110AKT250-145KT250KT250-180KT16-3000BKT16-4000BKT16-5000BKT16-6000BKT16-7000BKT16-8000BKT16-9000BKT16-10000BKT16-BKT16-11000BKT16-12000BKT16-14000BKT30-0400BKT30-0900BKT30-1100BKT30-1350BKT30-1600BKT30-1850BKT30-2500BKT30-3000BKT30-4000BKT30-5000BKT30-6000BKT30-7000BKT30-BKT30-8000BKT30-9000BKT60-0035BKT60-0100BKT60-0170BKT60-0200BKT60-0250BKT60-0300BKT60-0400BKT60-0500BKT60-0650BKT60-0750BKT60-0900BKT60-1100BKT60-1350BKT60-1600BKT60-1850BKT60-2500BKT60-BKT60-3000BKT60-3750BKT120-BBRKT120-0550BBRKT120-0750BBRKT250-090BKT250-110BKT250-120BKT250-145BKT250-180BKT250-200BKT250-400BKT250-600BKT250-800BKT250-020BLKT250-030BLKT250-035BLKT250-050BLKT250-060BLKT250-080BLKT25