2019版高中英语 Unit 5 Inside advertising 5.2 Learning a

-1-SectionⅡ—LearningaboutLanguage,UsingLanguage,SummingUp&LearningTipYUXIDAOYIN预习导引HEXINGUINA核心归纳一二三四一、英语说说看看下面的漫画,和周围的同学讨论一下漫画所反映的社会现象,然后一起用英语来说说看吧。答案:Theanswermaybevarious.Butthetopicisfalseadvertisements.YUXIDAOYIN预习导引HEXINGUINA核心归纳一二三四二、把A栏中的单词和B栏中的英文释义相互搭配起来AB1.fashiona.amannerorwayofdoingsth.;apopularstyleatagiventimeorplace2.misleadingb.toencourageorsupport;toprogressinwork3.dishonestc.proper;sociallyacceptable4.promoted.apersonwhobuysgoodsorusesservices5.immorale.causingdispleasureto6.decentf.givingwrongideas7.ethicsg.notmoral;notconsideredgoodorright8.offendingh.reliable9.consumeri.nothonest;intendedtocheat10.trustworthyj.thesciencethatdealswithmorals;moralcorrectness答案:1.a2.f3.i4.b5.g6.c7.j8.e9.d10.hYUXIDAOYIN预习导引HEXINGUINA核心归纳一二三四三、短语互译A.温故:从文中找出下列短语并写出它们的汉语意思1.takeoff2.attach...to...3.belongto4.haveaguiltyconscienceabout5.beworthyof6.begfor7.beconnectedwith8.achieveone’spurpose9.beresponsiblefor10.befloodedwith脱下把……贴在或系在……上属于对……有内疚感值得……乞求与……相联系达到某人的目的对……负责挤满;涌入YUXIDAOYIN预习导引HEXINGUINA核心归纳一二三四B.知新:从文中找出与下列词组对应的英文11.任命某人为……12.募捐;筹集款项13.拨通接线员14.在流行15.道德规范16.令人不愉快的广告appointsb.(as)...raisemoneydialtheoperatorbeinfashionacodeofethicsoffendingadvertisement(s)YUXIDAOYIN预习导引HEXINGUINA核心归纳一二三四四、阅读课文KEEPINGADVERTISERSHONEST,回答下列问题1.WhichofthefollowingisNOTtrueaboutthesaying“BuyerBeware”?A.Theconsumerisresponsibleforcheckingtheproductbeforebuying.B.Consumersneedtobeeducatedabouttechniquesusedbyadvertisers.C.Consumersshouldbeabletojudgetheclaimsforthemselves.D.Consumersaccepteverythingthatissaidinadvertisements.答案:DYUXIDAOYIN预习导引HEXINGUINA核心归纳一二三四2.Whatdoesthelastparagraphmainlytalkabout?A.Whattheconsumershoulddo.B.SellerBeware.C.Consumersshouldtrustadvertisementswithoutdoubt.D.Howtoeducatestudentsaboutadvertising.答案:AYUXIDAOYIN预习导引HEXINGUINA核心归纳一二三四3.WhichofthefollowingisTRUE?A.Alladvertisersaregoodandhonestpeople.B.Anadwithanadultthemecan’tbeshownduringchildren’sTVprogrammes.C.Onlyafewadvertisersaredecentandhonest.D.Nocountrieshaveagovernmentorganizationtoexaminecomplaintsaboutads.答案:BYUXIDAOYIN预习导引HEXINGUINA核心归纳123451.Insomecountriesadvertisingalcoholicdrinksortobaccoisbannedaltogether.在有些国家里,酒类及烟草的广告都是一概被禁止的。剖析动词-ing短语advertisingalcoholicdrinksortobacco做主语。考点bann.禁令vt.禁止;取缔Thereisabanonsmokinginthistheatre.这个剧院里禁止吸烟。Hehasbeenbannedfromdrivingforayear.他被禁止驾车一年。Thepoliceliftedthebanagainst/onparkinginthestreet.警方取消了不准在这条街上停车的禁令。YUXIDAOYIN预习导引HEXINGUINA核心归纳12345归纳abanon关于……的禁令bansb.fromdoingsth.禁止某人做某事liftthebanon/againststh.取消……的禁令活学活用单句改错(1)Advertiseforanapartmentcanbeseeneverywhere.(2)ThiskindofadvertisementsshouldbebanningonTV.语法填空(3)Ourschoolhasabancarryingmobilephonestothecampus.(4)Hewasbannedleavingthecity.(5)Governmentliftedthebanlightingfireworks.Advertise→Advertisingbanning→bannedonfromon/againstYUXIDAOYIN预习导引HEXINGUINA核心归纳123452.Therearealsolawsinmostplacesthatpreventadvertisersmakingfalsestatementsabouttheirproductsorfrompromotingimmoralorharmfulbehaviour.在大多数地方还制定了法律,以防止广告商为他们的产品说假话,或者宣传不道德或有害的行为。考点一preventsb./sth.(from)doing阻止某人或某事物做……Wewerepreventedbytheheavysmogfromseeinganything.浓雾使我们看不到任何东西。考点二promotevt.促进;提升常与to连用。Ourteacherhasbeenpromotedtoheadmaster.我们的老师已被提升为校长了。YUXIDAOYIN预习导引HEXINGUINA核心归纳12345考点三immoraladj.不道德的;邪恶的Usingotherpeopleforone’sownprofitisimmoral.利用别人来谋取私利是不道德的。反义词:moraladj.道德的活学活用语法填空(1)Whatpreventedyoufrom(join)uslastnight?(2)Theyoungarmyofficerwas(promote)totherankofcaptain.(3)It’s(moral)tostealotherpeople’sideas.joiningpromotedimmoralYUXIDAOYIN预习导引HEXINGUINA核心归纳123453.Aconsumercancomplaintotheorganization,givingreasonsfortheircomplaint,andifthecomplaintiscorrect,theorganizationcanmakethecompanystopusingtheoffendingadvertisement.消费者可以向这个机构投诉,提出投诉的理由,如果投诉是正确的,该机构可以责令该公司停止使用这种令人不愉快的广告。剖析ifthecomplaintiscorrect是条件状语从句。Ifthatistrue,whatshouldwedo?假设那是真的,我们该怎么办呢?考点consumern.消费者;顾客Consumersareencouragedtocomplainaboutfaultygoods.要鼓励消费者对劣质商品投诉。Anyincreaseinwagecostsisboundtobepassedontotheconsumer.任何工资成本的提高必定转嫁到顾客身上。YUXIDAOYIN预习导引HEXINGUINA核心归纳12345动词:consumevt.消费;吃喝;毁灭Hisoldcarconsumedmuchgasoline.他的旧汽车耗油很多。I’msurethattheyconsumethelargestamountofrice.我敢肯定,他们吃掉的米饭最多。Isawtheflamesconsumingthewholebuilding.我看见火焰吞噬了整栋建筑物。YUXIDAOYIN预习导引HEXINGUINA核心归纳12345活学活用翻译句子(1)消费品价格在上涨。(2)你最好马上吃掉这个冰淇淋。(3)这将损害他的健康,破坏他的情绪。语法填空(4)Ifshe(agree),weallcangoforanoutingtotheseaside.(5)Wetrytoprotecttherightsof(consume)byrequiringsuchpracticesasthehonestlabelingofpackages.(6)Thisairconditioner(consume)alotofelectricity.Pricesforconsumergoodsaregoingup.You’dbetterconsumetheicecreamimmediately.Thiswillconsumehishealthandworsenhistemper.agreesconsumersconsumesYUXIDAOYIN预习导引HEXINGUINA核心归纳123454.Whenitcomestoadvertising,consumersneedtobeeducatedabouttechniquesusedbyadvertiserssotheycanjudgetheclaimsforthemselvesandnotblindlyaccepteverythingthatissaidinadvertisements.涉及广告时,消费者需要了解广告商所使用的伎俩,这样他们才能对各种广告主张作出自己的判断,而不至于盲目地接受广告中所说的一切。考点whenitcomesto...为固定句式,意为“谈到、涉及……”。IcanspeakEnglishfluently.ButwhenitcomestoGerman,Iknownothing.我的英语讲得很流利。但谈到德语,我一窍不通。Thathasbeenparticularlytruewhenitcomestothatcity.当涉及那个城市时,那一点尤其正