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当前位置:首页 > 商业/管理/HR > 宣传企划 > XXXX房地产策划-达观机构-湖南岳阳华盛-金鹗花园整合推
整合推广策略初案华盛·金鹗花园广州·达观机构2007/6/7方向辨析项目命名与定位目标群解码项目核心概念项目规划建议方向辨析项目命名与定位目标群解码项目核心概念项目规划建议方向辨析项目命名与定位目标群解码项目核心概念项目规划建议方向辨析项目命名与定位目标群解码项目核心概念项目规划建议方向辨析项目命名与定位目标群解码项目核心概念项目规划建议方向辨析项目命名与定位目标群解码项目核心概念项目规划建议方向辨析项目命名与定位目标群解码项目核心概念项目项目规划建议方向辨析项目命名与定位目标群解码项目核心概念本案构成basnfiafjiafjisjfuglapqimmirbasnfiafjiafjisjfuglapqimmirrroiOkddmglmgmfdgamedngkmdsgksdnbasnfiafjiafjisjfuglapqimmirrroiOkddmglmgmfdgamedngkmdsgksdnbasnfiafjiafjisjfuglapqimmirrroiOkddmglmgmfdgamedngkmdsgksdnbasnfiafjiafjisjfuglapqimmirrroiOkddmglmgmfdgamedngkmdsgksdnbasnfiafjiafjisjfuglapqimmirrroiOkddmglmgmfdgamedngkmdsgksdnvrroiOkddmglmgmfdgamedngkmdsgksdnbasnfiafjiafjisjfuglapqimmirrroiOkddmglmgmfdgamedngkmdsgksdnbasnfiafjiafjisjfuglapqimmirrroiOkddmglmgmfdgamedngkmdsgksdnbasnfiafjiafjisjfuglapqimmirrroiOkddmglmgmfdgamedngkmdsgksdnbasnfiafjiafjisjfuglapqimmirrroiOkddmglmgmfdgamedngkmdsgksdnbasnfiafjiafjisjfuglapqimmirrroiOkddmglmgmfdgamedngkmdsgksdnbasnfiafjiafjisjfuglapqimmirrroiOkddmglmgmfdgamedngkmdsgksdnbasnfiafjiafjisjfuglapqimmirrroiOkddmglmgmfdgamedngkmdsgksdnbasnfiafjiafjisjfuglapqimmirrroiOkddmglmgmfdgamedngkmdsgksdnbasnfiafjiafjisjfuglapqimmirrroiOkddmglmgmfdgamedngkmdsgksdnbasnfiafjiafjisjfuglapqimmirrroiOkddmglmgmfdgamedngkmdsgksdnbasnfiafjiafjisjfuglapqimmirrroiOkddmglmgmfdgamedngkmdsgksdnbasnfiafjiafjisjfuglapqimmirrroiOkddmglmgmfdgamedngkmdsgksdnbasnfiafjiafjisjfuglapqimmirrroiOkddmglmgmfdgamedngkmdsgksdnbasnfiafjiafjisjfuglapqimmirrroiOkddmglmgmfdgamedngkmdsgksdnbasnfiafjiafjisjfuglapqimmirrroiOkddmglmgmfdgamedngkmdsgksdnbasnfiafjiafjisjfuglapqimmirrroiOkddmglmgmfdbasnfiafjiafjisjfuglapqimmirrroiOkddmglmgmfdgamedngkmdsgksdnbasnfiafjiafjisjfuglapqimmirrroiOkddmglmgmfdFIRSTPARKTHE【一、我们所做的工作】与贵司销售负责人的探讨项目现场实地勘察周边竞争楼盘的走访及调查研究(神秘顾客)周边潜在目标群体观察及调查华盛金鹗花园专案组内部分析研究basnfiafjiafjisjfuglapqimmirbasnfiafjiafjisjfuglapqimmirrroiOkddmglmgmfdgamedngkmdsgksdnbasnfiafjiafjisjfuglapqimmirrroiOkddmglmgmfdgamedngkmdsgksdnbasnfiafjiafjisjfuglapqimmirrroiOkddmglmgmfdgamedngkmdsgksdnbasnfiafjiafjisjfuglapqimmirrroiOkddmglmgmfdgamedngkmdsgksdnbasnfiafjiafjisjfuglapqimmirrroiOkddmglmgmfdgamedngkmdsgksdnvrroiOkddmglmgmfdgamedngkmdsgksdnbasnfiafjiafjisjfuglapqimmirrroiOkddmglmgmfdgamedngkmdsgksdnbasnfiafjiafjisjfuglapqimmirrroiOkddmglmgmfdgamedngkmdsgksdnbasnfiafjiafjisjfuglapqimmirrroiOkddmglmgmfdgamedngkmdsgksdnbasnfiafjiafjisjfuglapqimmirrroiOkddmglmgmfdgamedngkmdsgksdnbasnfiafjiafjisjfuglapqimmirrroiOkddmglmgmfdgamedngkmdsgksdnbasnfiafjiafjisjfuglapqimmirrroiOkddmglmgmfdgamedngkmdsgksdnbasnfiafjiafjisjfuglapqimmirrroiOkddmglmgmfdgamedngkmdsgksdnbasnfiafjiafjisjfuglapqimmirrroiOkddmglmgmfdgamedngkmdsgksdnbasnfiafjiafjisjfuglapqimmirrroiOkddmglmgmfdgamedngkmdsgksdnbasnfiafjiafjisjfuglapqimmirrroiOkddmglmgmfdgamedngkmdsgksdnbasnfiafjiafjisjfuglapqimmirrroiOkddmglmgmfdgamedngkmdsgksdnbasnfiafjiafjisjfuglapqimmirrroiOkddmglmgmfdgamedngkmdsgksdnbasnfiafjiafjisjfuglapqimmirrroiOkddmglmgmfdgamedngkmdsgksdnbasnfiafjiafjisjfuglapqimmirrroiOkddmglmgmfdgamedngkmdsgksdnbasnfiafjiafjisjfuglapqimmirrroiOkddmglmgmfdgamedngkmdsgksdnbasnfiafjiafjisjfuglapqimmirrroiOkddmglmgmfdbasnfiafjiafjisjfuglapqimmirrroiOkddmglmgmfdgamedngkmdsgksdnbasnfiafjiafjisjfuglapqimmirrroiOkddmglmgmfdFIRSTPARKTHE【二、项目分析】基本情况位于南湖大道西端,紧邻金鹗公园,由金鹗花园住宅楼和广电数字大厦两部分组成,有三大销售任务:●住宅楼的销售●数字大厦4-7层的字楼楼租售●数字大厦1-3层商铺租售本项目存在三种相对独立的销售类型,如何处理三者之间的关系,如何区别三者之间的推广主次,如何合理分配推广费用,将是本项目的推广基础。区域分析●紧邻金鹗公园,与南湖广场相得益彰,极目远眺,湖光山色,尽收眼底。●位于岳阳传统商业繁华之地,具备一定的商业价值●交通方便,距火车站仅两站路程,距南湖广场为两站路程,有5、9、20、29、30、31、32、35、36、38、40、41共计十二线公交车经过●生活配套周全,岳阳理工大学,岳阳市十四中、岳阳市四中、市三医院、市体育馆都在附近;银行、邮局、华天大酒店等都在十分钟路程之内从项目位置看,金鹗公园是最能说服消费者购买我项目的理由,也是最有特色的项目特征。金鹗公园!周边商业状况分析紧邻东茅岭路,周边茶楼、酒吧、餐饮等行业比较集中,该区域内每3个门面中就有一个门面作为经营此类行业使用,金融系统、华天大酒店、金海酒店、邦城国际等围聚周边;本项目属于商业旺地的范围之列,如何借东茅岭路商业氛围之势,如何借广电中心之势为本项目商业裙楼和写字楼服务,是我们必须考虑的问题。1、位于广电发射塔附近,磁场辐射对居住品质有很大影响,势必不利于销售2、项目有三种销售形态,不利于精准推广和宣传3、商业裙楼已经成为“最大陷井”,不论是长沙还是广州,非核心地段的商业裙楼,都面临销售、招商的难题。4、两部分单位各自独立,互不相连;规模较小,没有社区园林和配套本项目面临四大推广难点basnfiafjiafjisjfuglapqimmirbasnfiafjiafjisjfuglapqimmirrroiOkddmglmgmfdgamedngkmdsgksdnbasnfiafjiafjisjfuglapqimmirrroiOkddmglmgmfdgamedngkmdsgksdnbasnfiafjiafjisjfuglapqimmirrroiOkddmglmgmfdgamedngkmdsgksdnbasnfiafjiafjisjfuglapqimmirrroiOkddmglmgmfdgamedngkmdsgksdnbasnfiafjiafjisjfuglapqimmirrroiOkddmglmgmfdgamedngkmdsgksdnvrroiOkddmglmgmfdgamedngkmdsgksdnbasnfiafjiafjisjfuglapqimmirrroiOkddmglmgmfdgamedngkmdsgksdnbasnfiafjiafjisjfuglapqimmirrroiOkddmglmgmfdgamedngkmdsgksdnbasnfiafjiafjisjfuglapqimmirrroiOkddmglmgmfdgamedngkmdsgksdnbasnfiafjiafjisjfuglapqimmirrroiOkddmglmgmfdgamedngkmdsgksdnbasnfiafjiafjisjfuglapqimmirrroiOkddmglmgmfdgamedngkmdsgksdnbasnfiafjiafjisjfuglapqimmirrroiOkddmglmgmfdgamedngkmdsgksdnbasnfiafjiafjisjfuglapqimmirrroiOkddmglmgmfdgamedngkmdsgksdnbasnfiafjiafjisjfuglapqimmirrroiOkddmglmgmfdgamedngkmdsgksdnbasnfiafjiafjisjfuglapqimmirrroiOkddmglmgmfdgamedngkmdsgksdnbasnfiafjiafjisjfuglapqimmirrroiOkddmglmgmfdgamedngkmdsgksdnbasnfiafjiafjisjfuglapqimmirrroiOkddmglmgmfdgamedngkmdsgksdnbasnfiafjiafjisjfuglapqimmirrroiOkddmglmgmfdgamedngkmdsgksdnbasnfiafjiafjisjfuglapqimmirrroiOkddmglmgmfdga
本文标题:XXXX房地产策划-达观机构-湖南岳阳华盛-金鹗花园整合推
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