毕博—战略需求分析问卷

战略需求分析问卷（SNAQ）STRATEGICNEEDSANALYSISQUESTIONNAIRE战略需求分析问卷StretigicNeedsAnalysisQuestionnaireIFC-CPDFPage1of45了解贵公司及其所从事的商业活动UNDERSTANDINGYOURBUSINESS.....................2企业概况BusinessOverview.................................................................................................2个人目标PersonalGoals........................................................................................................9了解客户、市场与产品UNDERSTANDINGCUSTOMERS,MARKETSANDPRODUCTS..............................................................................................................................12产品与服务ProductsandServices.......................................................................................12客户选择标准CustomerSelectionCriteria.........................................................................14客户反馈CustomerFeedback..............................................................................................15商业模式THEBUSINESSMODEL.......................................................................................17潜在业绩提升能力PotentialBusinessPerformanceImprovement.....................................17行业分析IndustryAnalysis..................................................................................................19竞争对手Competitors..................................................................................................19客户Customers.............................................................................................................22行业进入壁垒BarrierstoEntry...................................................................................23供应商Suppliers...........................................................................................................25盈亏平衡与流动资金BreakevenandWorkingCapital......................................................28员工授权TEAMEMPOWERMENT......................................................................................29综述与文化OverviewandCulture.......................................................................................29招聘与培训战略RecruitmentandTrainingStrategy..........................................................30绩效管理与激励PerformanceManagementandRewards..................................................32市场营销战略计划THESTRATEGICMARKETINGPLAN...............................................34市场营销战略StrategicMarketingPlan..............................................................................34分析ParetoAnalysis.............................................................................................................34目标市场CustomerSegmentationandMarkets...................................................................35市场定位与价格战略PositioningandPricingStrategy......................................................36市场营销活动MarketingActivities.....................................................................................38技术、运营与知识战略TECHNOLOGY,OPERATINGANDKNOWLEDGESTRATEGY...................................................................................................................................................39管理系统化BUSINESSINDEPENDENCE............................................................................42反馈及持续改善FEEDBACKANDCONTINUOUSIMPROVEMENT..............................43战略需求分析问卷StretigicNeedsAnalysisQuestionnaireIFC-CPDFPage2of45了解贵公司及其所从事的商业活动UNDERSTANDINGYOURBUSINESS这是SNAQ的第一部份，主要用于了解贵公司的概况。同时也包括了您个人对公司的目标与期望。这些信息将用于经营业绩改善项目模块一--了解你的公司及其所从事的商业活动。ThisfirstsectionoftheSNAQfocusesonprovidingageneralbusinessoverview.Italsoexaminesyourpersonalgoalsandyourhopesandaspirationsforyourbusiness.TheinformationwillbeusedinModule1oftheBusinessPerformanceImprovementProgram–UnderstandingYourBusiness.企业概况BusinessOverview1.企业名称?Whatisthenameofyourbusiness?2.企业地址?Whatisthenameofyourbusiness?3.企业成立日期?Whenwasyourbusinessfirstestablished?4.你的企业是收购的吗？如果是，请提供企业的收购日期以及收购金额。Didyoubuyyourbusiness?Ifyes,providedetailsofwhenyoupurchasedthebusinessandhowmuchyoupaidforit.¥5.企业介绍：请说明所生产的产品，以及所提供的服务。是零售商、生产厂家、分销商、还是服务行业？请在下面做简要介绍。Pleasedescribeyourbusiness.Whatproductsandservicesdoyousell?Areyouaretailer,manufacturer,distributororserviceprovider?Pleasebrieflydescribebelow.是不是战略需求分析问卷StretigicNeedsAnalysisQuestionnaireIFC-CPDFPage3of456.请介绍贵公司所处的行业Whatindustry(s)doyouoperatein?7.请说明贵公司所服务的市场？请描述贵公司所服务的客户。Whatmarketsdoyouserve?Pleasedescribeyourcustomers?8.请说明贵公司的客户结构。请说明企业客户在公司所有客户中所占的比例（与最终消费者相对应）Whodoesyourcustomerbasecompriseof?What%ofyourcustomersareotherbusinesses(asopposedtoindividualendusers)?%战略需求分析问卷StretigicNeedsAnalysisQuestionnaireIFC-CPDFPage4of459.请说明客户购买贵公司产品的原因？贵公司可以为客户提供什么样的价值？Whydocustomerscometoyou?Whatvaluedoyouprovidetothem?10.贵公司员工人数?Howmanyteammembersdoyouhave?11.请在下面的空白处画出贵公司的组织结构图。请参照下面所提供的样板。Inthespacebelow,pleasedrawyourhierarchychart?–Pleaserefertotheexamplebelow市场与销售人员市场与销售经理财会人员财务经理生产人员生产经理CEO战略需求分析问卷StretigicNeedsAnalysisQuestionnaireIFC-CPDFPage5of4512.贵公司有企业宗旨吗？如果有，请提供。Doyouhaveawritten“MissionStatement”forthebusiness?Ifyes,pleasedetailitbelow.如果贵公司没有正式的企业宗旨,请思考贵公司应有的宗旨,并写在下面的空格处。为了帮助你确定公司宗旨,我们在下面提供了一个样本作为参考。你也可以阅读文章“如何创建一个积极主动的头脑!”If