的e策略

SwetsBlackwell“OURROLEINE-STRATEGY”CONCERTMeetingTaiwan–Taipei,November13,2002CurtHaagedoornProductManager2OurRoleinE-StrategySwetsBlackwell的e策略WHATISE-STRATEGY?e策略的定義DIFFERENCESCONTRARYTOCONVENTIONALSTRATEGY?與傳統策略之差異WHEREDOESSWETSBLACKWELLCOMEIN?SwetsBlackwell的切入點HOWCANTHISBENEFITYOURE-STRATEGY?e策略對組織的助益3E-StrategyversusConventionalStrategye策略與傳統策略之比較Mostly,thesame(ageold)rulesapply!原則大同小異Thesamekeypointsare/相同之處：–Carefulpreparation&planning/周延的準備與規劃–Theneedforuptodateinformation/需要即時的資訊–Knowyourenvironment/瞭解身處的大環境–Align&Motivateyourstaff/人員分工與激勵士氣Thedifferenceliesin/相異之處–SpecificToolsUsed/工具不同–TheSpeedofitsEffects/產生效應速度不一–TheImpactonOrganizations/對組織衝擊互異–Partof;notequaltoconventionalstrategy/涵蓋部份傳統策略4SomeDefinitionsonE-Strategye策略的定義“Themeanstodevelop&changethewaythatanorganizationisoperatingbyusinge-businesstools&techniquesasalever”.“組織利用電子商務的技術和工具，來開發改造其運作的方法”“E-Strategyisameanstoanend;thisendistosuccessfullyimplementandexecuteofthecorporatestrategy”“組織策略能成功運作執行的一種利器”“E-Strategyisusingelectronictools,networksandsystems(Internet)combinedwithprocesschange,thathelpsanorganizationsupportingitsoverallstrategy”“結合電子化工具與網路系統作業流程的改變，使該組織能順利執行其整體決策”5ThreeWorldFamousStrategists世界三大知名策略家:宮本武藏、克勞賽維茨、孫臏6PrinciplesofancientMastersinStrategystillapplyoften!古代大師所倡言的策略原則，歷久彌新！“Ifyoudon’tknowwhereyouare;howcanyouknowwhereyouaregoing!?”(不知山林﹑險阻﹑沮澤之形者﹐不能行軍)SunTzu/孫子7LevelsofE-Strategye策略之層面InGeneral/一般組織SwetsBlackwellMacrolevel/組織總體-fewcompanieshavee-strategyhere,orevenconventionalstrategy.Verydifficulttoinfluence.僅極少數組織於總體層面採用e策略，或傳統策略GlobalCompanylevel/跨國組織-somedo,somedon’t.有些組織於此層面採用e策略Basicallyno/基本上，無butwecanplayanimportantroleforconsortiawhennegotiatingwithmajorpublishers.在代表電子資源採購聯盟與出版社協商時，扮演重要的角色Yes,wedo/有Animportantpartofouroverallcorporatestrategyandevolvescontinuously.已成為本公司整體企業策略的一部份8LevelsofE-Strategye策略之層面InGeneral/一般組織SwetsBlackwellCommunicationlevel/溝通傳達-mostcompanieshavethis;althoughnotalwaysa‘strategy’大部份組織採用此層面，雖然有些無涉“策略”BusinessImprovementlevel/改善營運-manycompanieshavethis,butoftenveryselective;notintegratedapproach.採用e策略的組織為數眾多，但大都只有選擇性，非整合性的進行Yes/有bothinternally&externallyusingemail,newsgroups,webpages,edi,e-procurementetc.包括內部或對外所使用的電子郵件、電子資訊、網頁、電子資料交換與電子商務採購等Yes/有的itchangede.g.oursalesmodel,distributionmodel,costcontrol,technicaltools我們的行銷通路模式、成本控制與技術性工具等皆有改善9WHEREDOESSWETSBLACKWELLCOMEIN?SWETSBLACKWELL的切入點–4levelswithinE-Strategy/e策略的分四個層面–Howdotheseapplytous?/使用的層級有•GlobalLevel/跨國性•CommunicationLevel/溝通傳達•BusinessImprovementLevel/改善營運–Nextslides/下一頁;•graphicsshowstheeffectsonSwetsBlackwell以圖示呈現SwetsBlackwell使用e策略之成果10SSSDSCSBStaffSWSSWOCILSERP/LegacyEDIEprocurementEndUsers/PatronsLibrarian/AdministratorOPAC2134567891011SearchSelectOrderRenewCancelInvoiceSearchSelectOrderRenewCancelInvoiceCreditCardPurchaseCardSubscriptionManagementProcessSubscriptionServicesSwetsWisesubscriptionsSwetsWiseon-linecontentFastPlusDataSwetsConnectProductsSearchSelectOrderRenewCancelElectronicDirectPrintConsoli-datedElectronicConsoli-datedInvoiceCreditCardPurchaseCardPrintDirectClaiming,complaintsP&EPrintDirectPrintDirectPrintConsoli-datedPrintConsoli-datedElectronicDirectElectronicDirectClaiming,complaintsP&EClaiming,complaintsP&EClaiming,complaintsP&EClaiming,complaintsP&EClaiming,complaintsP&EElectronicConsoli-datedSwetsBlackwell’sProductPortfolio12SwetsWise--resultofanE-StrategySwetsWise--e策略的具體成果–DirectResultofourE-Strategye策略的必然結果–IntegratedApproach整合模式呈現–Content&Featuresarepartofthee-solution;notthemainfocusofe-strategy內容與特色是e方案的部份，並非e策略的主軸–Tightintegrationwithoverallcompanystrategy與組織的整體策略密切結合–Useoflatesttechnologies應用最先進的技術TheSwetsWiseService:SwetsWise服務:-SwetsWisesubscriptionsSwetsWise線上訂閱-SwetsWiseonlinecontentSwetsWise線上全文檢索-SwetsWiseediSwetsWise電子資料交換-SwetsWisee-procurementSwetsWise電子商務採購“Anintegratedapproach”“SwetsWise為一整合性系統”13WhatTechnologywasused?SwetsWise所應用的技術1.UsedplatformisIBMWebSphere以IBMWebSphere為系統平台2.ApplicationserverrunningonanIBMB-80AIXserver以IBMB-80AIXserver為伺服器3.DatabaseplatformisDB/2runningonIBMB-80AIXserver以DB/2為資料庫平台4.Release1.xarchitecture:SwetsWise第一版系統架構:–1xWebserver/網路伺服器–1xWebSphereApplicationserver/WebSphere應用伺服器–1xDatabaseserver/資料庫伺服器•VeritySearchEngine蒐尋引擎為VerityNote:註:Acompleteseriesoftestsweresuccessfullycarriedoutforrelease1.xonanestimateof1,000concurrentusers第一版系統已成功地完成1,000名使用者同時上線的系列測試(Release2.xarchitectureismorecomplexandmorepowerful)(第二版系統架構將更趨完整，功能更強)14WhatdoesSwetsWisestandfor?SwetsWise是什麼？Aweb-based,modularservicewhereyoucanbuy,access,payandmanagesubscriptionsandonlineinformation.是一透過網際網路來進行採購、連線、付款與管理期刊與線上資訊的全方位模組式服務–Itcanassistyouindeveloping,maintainingand/orfinetuneyourownE-Strategy.SwetsWise能協助建立、維護並改善該組織的e策略–Yourportaltoavastrangeofinformationthatisrelevanttoyourbusiness.提供該組織獲得資訊的通路15Today:focusonSwetsWiseonlinecontent•SouthEastAsia/東南亞地區:–Consortia/電子聯盟–Academics/學術單位–KeyCorporates/大型企業•SwetsWiseonlinecontent:successorofSwetsnetNavigator取代SwetsnetNavigator•Content&Features內容與特色16SwetsWiseonlinecontentSwetsWise線上全文檢索系統Over17,000searchabletitles超過17,000種期刊可供檢索Wi