航空货运企业的经营战略——向第三方物流转变

上海交通大学硕士学位论文航空货运企业的经营战略——向第三方物流转变姓名：宁罕申请学位级别：硕士专业：工商管理（MBA）指导教师：徐丽群20040111MBA1MBA2TheOperationalStrategiesofAeronauticFreightTransportationEnterprisesToApply3PLABSTRACTIntheageoftheworldwidelogistics,theaeronauticfreighttransportationenterpriseshaverealizedthemoreandmoreintenselymarketcompetition,andthispaperdiscusseshowtodealwiththechangesandcompetition.Logisticsisanewwayforthedevelopmentoftheaeronauticfreighttransportationenterprises,sotheycanwidentheirtraditionalserviceintothethirdpartylogisticsservice;theycangainprofitsandmarketspacebyprovidingoveralllogisticsservicesforthecustoms.Thispaperfirstlyintroducesthegrowthandthedevelopmentoflogisticshomeandabroad,andintroducessomeconceptionsandtheories,suchasthirdpartysupplychainmanagementandsoon.;andpointoutthepresentproblemsinthedevelopmentoftheaeronauticfreighttransportationenterprises,andafteranalysis,itconcludesthatitisabetteroutletfortheaeronauticfreighttransportationenterprisestoMBA3developthirdpartylogisticsservices,andfinallydoesaresearchintohowtheaeronauticfreighttransportationenterprisesmanagethestrategyofthirdpartylogisticsservices,combinedwiththecaseofSHANGHAIAIRLINESCO.,LTD.Withthetheoreticalanalysisandresearchdatafromthecompany,thepaperdoesresearchfromthethirdangles----logisticsmarket,industriesdevelopmenttendencyandthecompanyself-conditions,andpointsoutSHANGHAIAIRLINESCO.,LTD.shouldpositivelychangesitsroletologisticscompanysubstantially,anditofferssomesuggestionsforthecompany,includinglogisticsserviceorientedstrategy-------distributionnetdesignandservicesystem,andsupportplanforaffiliatedcompanyandsoon..Thispaperprovideseasilyhandledsuggestionsofmanagementstrategywithprofoundanalysisforthedevelopmentofthefreight-forwardingcorporations.KEYWORDS:aeronauticfreighttransportationenterprises,logistics,thirdpartylogistics,supplychainmanagement,managementstrategy12004122200312200312MBA7112080MBA81380MBA92PhysicalDistribution191520PhysicalDistributionLogistics1998l23456InternetMBA1070199720014020132lllMBA11lll3WTOWTO23ThirdParty2321MBA12199822800025010039100499255009993%99933%2-22-2745456495130512439326192630131610882.524241180MMBA1324llll3242123MBA144lllllMBA1532031199917042.316.9%19.7%19783519999199939.6%3%20Combi747MD119051037472MD1117371115103.2206.4%4.7%WTOGDP2.92200513%MBA161090APEC9010737147571276757478MD82A3003747-20020015MD113.3MBA174413PL3PL584200FedExUPSCHRobbisonBAX3PL123PL33PLEDI43PL42200034421MBA184-146.036.018.010076.517.65.91004-224.116.159.81004-118829414-24228174-34-378.921.110081.318.710083.316.710080.020.010090.99.110085.714.3100100.00.010088.911.110040.060.0100100.00.010085.714.3100100.00.0100100.000.0100100.00.0100100.00.0100100.00.0100200034-4MBA194-454461004555100356510071291004654100534710040601005743100100010010001002674100237710043571004753100732710000054461001981100200042.34-54-5162029204829144829628141240800MBA20100030070040010020003434313PL3PL1234543213PLERP.3PL3PL23PLMBA2133PL3PL43PL3PL3PLWTO3PLMBA222011.3%202036020~25%JAL40%5~10%51IATA100%34%8%58%5115125131000MBA235252152252352453531MBA24123453212345654541542MBA251234554312345789544MBA26(1)20035(2)2003(3)22004(4)2005(5)200755800800800551800800800800800800800800552800(1)(2)(3)24830~16302~31~2(4)(5)800800800MBA27553800800(1)24(2)800(3)800(4)800(5)(6)80080055480045432(1)4(2)11~424002400(3)11~32617283(4)21~21.54152555800(1)+(2)(3)ll126MBA28ll4800556800(1)(2)800800(3)30(4)(5)(6)(7)(8)20800(9)800(10)800(11)800800800800800557800(1)800800800800800800(2)MBA2920035800800(3)48122420032122420042420058008002007800565.6.1(1)11821932042152262372482592610271128122913301431153216331734MBA30l40%l50000lFM309FM3074G968lFM109FM311FM171l15l210lFM37368T912FM30335T912FM37340060036FM30360080036FM651/65324T46FM57124T46FM661/66324T46FM101/10324T46FM67124T46FM85512T112FM52112T112FM8551.5T246FM5510.5T135FM3611.5T1356(2)lllMBA31lMBA32llllØØØØMBA33MBA341/2003/62/2003/632003/842003/652003/1262003/572003/1082003/1092003/8102003/8112004122004132004MBA353lll80080024H800800800800800800800MBA36ll5.6.22002295615989953112432003540038401608014000MBA37llllllllMBA38lllllll2001lllMBA39WTOWTOAPEC“”“”2000240GDP292200513WTOUPSFedExMBA40lJJ199917222207521313819972931982000788819991126199719992562581999261019961999l519991319991371424199911163171199912l322000l200013792000l2292020006119998222000622MBA41MBA42143MBA2004111302MBAMBA2004111航空货运企业的经营战略——向第三方物流转变作者：宁罕学位授予单位：上海交通大学相似文献(10条)1.期刊论文吴桐水.司瑶传统航空货运企业向现代物流企业转化分析-中国民航学院学报2005,23(z1)探讨了航空货运企业向现代航空物流企业转化的必要性和可行性,进而分析航空货运向现代航空物流企业转变的优势和劣势以及存在的问题,提出了传统的航空货运企业向现代航空物流企业转化的几种模式.2.学位论文黄建昌中国航空货运企业发展战略研究2007本文尝试从航空货运市场的竞争分析入手，论述传统航空货运企业服务链延伸的必然性，探讨传统航空货运企业战略转型的关键因素，并对东航货运发展过程中遇到的实际问题进行分析，提出相关战略发展建议。本文共分七个部分。第一章是绪论，介绍选题背景、选题目的和意义。第二章介绍世界航空货运业的现状和发展趋势，同时引入航空物流及现代物流概念，阐明航空货运在航空物流供应链中的重要位置。第三章介绍中国航空货运业的现状和发展趋势。第四章分析我国航空货运企业所处的一般环境、行业竞争环境和内部环境，并且通过历史数据分析揭示我国航空货运企业被边缘化的事实。第五章针对我国航空货运企业发展的战略目标、市场定位、竞争战略进行分析，最后提出战略实施步骤及措施。第六章通过引入东航货运案例并对其进行SWOT分析，探讨东航货运的发展战略。最后通过结束语对本文做简单总结。通过对航空物流服务链及价值链的分析，本文认为，我国传统航空货运企业要想在剧烈竞争的环境中生存、壮大，就是要尽可能将服务范围覆盖到航空物流价值链的各个方面，朝专业的航空物流企业转型，服务链的延伸是传统航空货运企业发展的必然趋势。3.