西交大的战略管理课件9

[e-mail]成功经理人@hotmail.com成功经理人@hotmail.com成功经理人’anJanssenPharmaceuticals.Example:ChryslerandMitsubishiAutomotiveExample:Chrysler’ssuppliernetworkTypesofStrategicAlliancesIndependentfirmiscreatedbythejoiningassetsfromtwootherfirmswhereeachcontributesX%ofthetotalJointVenturePartnershipwherethetwopartnersdonotownequalsharesEquityStrategicAllianceContractisgiventosupply,produceordistributeafirm’sgoodsorservices(withoutequitysharing)[e-mail]成功经理人@hotmail.com成功经理人@hotmail.com成功经理人:Japanesemanufacturersrelyoncloserelationship[e-mail]成功经理人@hotmail.com成功经理人:LegendGrouphasagreementwithToshibaNotebookforexclusivesalesinChinaExample:AT&TacquiresTeleport,aprovideroftelecommunicationsservicestobusinesscustomersTypesofBusiness-LevelStrategicAlliancesAvoidingcompetitionbyusingtacit(默许)collusion(勾结)suchaspricefixingCompetitionReductionStrategiesFirmsjoinforcestorespondtoastrategicactionofanothercompetitorCompetitionResponseStrategiesAlliancescanbeusedtohedgea[e-mail]成功经理人:McDonald’sExample:SonysharesdevelopmentwithmanysmallfirmsAllowsafirmtoexpandintoanewproductormarketareawithanacquisitionDiversifyingAlliancesCreateeconomiesofscopebetweentwoormorefirms,creatingsynergyacrossmultiplebusinessesbetweenfirmsSynergisticStrategicAlliancesAllowsfirmstogrowandrelativelystrongcentralized[e-mail]成功经理人’sstrategicintentsotheydo[e-mail]成功经理人:[e-mail]成功经理人’srelationshipswithsuppliersanddistributorsExample:Wal-martnetworkExample:LegendGroupandChineseAcademyofSciencesNetworkStrategiesLongtermrelationshipsthatoftenappearinmatureindustrieswithlargelypredictablemarketcyclesStablenetworkArrangementsthatevolveinindustrieswithrapidtechnologicalchangeleadingtoshortproductlifecyclesDynamicnetworkManagementsystemusedtocoor[e-mail]成功经理人(looseandnotdetailed)developmentMisrepresentationofpartners’competenciesFailureofpartnerstomakecomplementaryresourcesavailableBeingheldhostagethroughspecificinvestmentsmadewithpartnerMisunderstandingapartner’[e-mail]成功经理人