诺基亚B2B战略(1)

UrpoRauniodirectore-operationsNokiaNetworks'b2bstrategyCustomerandMarketOperationsTechnologyPlatformsNokiabusinessesEnterpriseSolutionsEnterpriseSolutionsMobilePhonesMultimediaNetworksNetworksNokiamarketsBiggestmarketsforNokia:China,USA,UK,India,Germany,Russia,Italy,Spain,SaudiArabia,FranceNokiaNetworks'fieldofbusiness•Networksprovides•networkinfrastructure,communicationsandnetworksserviceplatforms,aswellas•professionalservicestooperatorsandserviceproviders.•Networksfocusesonthe•GSMfamilyofradiotechnologiesandaimsatleadershipinthreeareas:•GSM,EDGEand3G/WCDMAnetworks;•corenetworkswithincreasingIPandmulti-accesscapabilities;•andservices.NokiaNetworks•NokiaNetworks=19%ofNokia,revenue7B€/year,20.000employees•Attheendof2005,Networkshadmorethan•150mobilenetworkcustomers•inmorethan60countries,•withoursystemsservinginexcessof400millionsubscribers•MergerwithSiemens'networksdivision(9B€revenue/year,40.000employees)•Aftermerger1.1.200716B€/year,60.000employeescompanyBuildingthenetworks:1)Projectbusinessnature2)Hi-tech&complexproducts3)Multi-siteenvironment4)IntegratingproductdeliveriestoimplementationprocessBuildingthenetworks:1)Projectbusinessnature2)Hi-tech&complexproducts3)Multi-siteenvironment4)IntegratingproductdeliveriestoimplementationprocessKeycharacteristicsinbuildingcellularnetworks57NokiapublicEDGEreferences,with1millionGSM/EDGEtranceiversincommercialuseSource:vendorpublicwebsitesNokia’sworldundisputableNo.1EDGEmarketposition200505101520NokiaEricssonSiemensNortelAlcatelMotoHuaweiQ2200601234567NokiaEricssonSiemensNortelAlcatelMotoHuaweiContinuouslystrengthenedNokiaWCDMAleadership2001-20040510152025303540NokiaEricssonSiemensNortelAlcatelMotoHuaweiNokiaheldNo.2marketsharepositionin2001-2004commerciallaunchedWCDMAnetworksNokiaheldNo.1marketsharepositionin2005commerciallaunchedWCDMAnetworksNokiaheldNo.1marketsharepositionin2006commerciallaunchedWCDMAnetworkssofarSource:publicWCDMAgrowthoutperformsGSM&isleadingthe3Gworld•69millionWCDMAsubscriptionglobally(30.June.2006),45%growthin1H2006;•407WCDMA/HSDPAterminalsbyAug06,comparedto166devicesinMay2005•45%moreWCDMAdeviceslaunchedcomparedtoCDMA1xEv-Do•WCDMAshiftsto850MhzinAmericaandAustralianow,morewillfollow;•WCDMAhas3timesthenumberof3GnetworksofCDMA20001xEv-Do•WCDMA112commercialnetworks;CDMA20001xEv-Do41commercialnetworks•AnumberofCDMAoperatorsareswitchingtoGSM/EDGE,WCDMA/HSDPAforbusinessgrowth,themostrecentexampleareKTF,andTelstra.WCDMAismature,itisgrowingatfasterratethanGSMatequivalentstageofdeploymentWCDMAGSMSource:Informa,GSA3rdBillionofMobileSubscribersLowtotalcostofownershipsolutionsneeded2BmobilesubscribersinSeptember2005Mobiletelephonymakesbigimpactsonemergingmarkets•Beingabletocommunicateremotelywithotherpeopleincreasesthewellbeingofanindividualandwealthofsocietyasawhole.•Accesstotelecommunicationsincreasesthescopeforindustry,businessdevelopmentandsocialwelfarebecausepeoplecanworkmoreproductively.•Anincreaseoftenmobilephonesper100peopleboostsGDPgrowthby0.6percentagepoints.*•Thekeyistomakethataccesseasy,affordableandreliable.*Source:Vodafonepolicypaper:TheimpactofTelecomsonEconomicGrowthinDevelopingCountries,Waverman,Meschi&FussAverageglobalrevenue/user/monthisgettinglower.New,emergingmarketmobilephoneusersjustcannotaffordwesternworldlevelAverageRevenuePerUserlevel.Thismeanspressurestobuildmobilenetworksverycostefficiently.Oncecompetitiongrows,operatorsneedefficiencyimprovements•Inordertosecureextremecustomersatisfaction,Nokiaoffers•mostinnovativeproducts,solutionsandservices•example:FlexiBaseStation•widerangeofservices,includingturnkey,managedservices,hostingetc•Nokiaalsoprovidese-businessNOLS=NokiaOnlineServices(24/7serviceforNokiaNetworkscustomers&ValueAddingRetailers)OurwebportalNOLSenablesgradualtransferfromofflinetoonlinewayofworking•ThroughNOLS,userscanaccessthefollowinge-services:•HelpDesk•IntegratedProjectManagement•SoftwareDelivery&LicenseKeys•Technicalandmaintenancedocumentation•E-commerce•E-learning•Dialog(e-marketingandnews)•Products,solutionsandservices•OrderingSupportTool(RadioNetworks)B2BintegrationisacriticalsuccessfactoralreadyinEurope&USASpeed,visibilityandcollaborationinextendedvaluechainEfficiencyineachbusinesstransactionEfficiencyandspeedinimplementingnewbusinessprocesseswithtradingpartnersStandard-basedautomatedprocessesaskeyenablerNokiaisoneofthebiggestRosettaNetusersRosettaNetisbusinessasusualbutmorecriticalthaneverforNokiaNokiaactivelydriveswiderRosettaNetadoptionanddevelopmentThroughoutDemandSupplyNetwork:withsuppliersandtradecustomersThroughoutdifferentNokiabusinessesKeyRosettaNetCouncilsforNokiaandotherkeyplayersinourindustrySuppliersSuppliersContractContractManufacturersManufacturersPOSPOSHubs&Hubs&LSPsLSPsChannelChannelPartners&retailPartners&retailFactoriesFactoriesBanksBanksConsumerTelecomTelecomOperatorsOperatorsRosettaNetTelecomCouncil(TC)RosettaNetElectronicComponentsCouncil(EC)SuppliersCustomersSuppliersCustomersRosettaNetLogisticsCouncil(LG)NokiahasthewidestrangeofB2BtransactionsavailablefordeploymentPIP4A1/4A3/4A4/4A5-f