Cognos8_BI_Overview

1、AnOverviewofCognos8BIAgendaTheDrivetoBusinessOptimizationIntroductiontoIBMCognos8BICognos8BIforBusinessUsersCognos8BIforITSummarySource:AccenturesurveyreleasedJanuary4,2007Today’sReality“..ITSpendingtoSurpass$7.3Trillionin2007..”HeadlinenewsAndyet….ManagersWaste2hoursadaysearchingforinformationOver50%ofmanagersusethewronginformationatleastonceaweekOver50%ofinformationmanagersreceiveisperceivedashavingnovalueSource:Accenture2007Howdoesyourorganizationincreasethereturnonthoseinformation。

2、assets?NewInitiativesIncreasinglyFocusonOptimizationOrganizationsStrivingforCompetitiveAdvantageBusinessOptimizationInformationAgendaBusinessAutomationApplicationAgendaFasterProcessing,ReducedCostsCompetitiveAdvantageBusinessOptimizationGrowthis2TimesFasterthanBusinessAutomationIncludesHardware,SoftwareandServices.DoesnotincludeNetworking,Printer,orStandalonePrinterorPCMarkets.CGRs2006–20011.OpportunityestimatesbasedonanalysisdonebytheIBMMarketIntelligenceDepartment.IBMMarketIntelligencedataispr。

3、ovidedforillustrativepurposesandisnotintendedtobeaguaranteeofmarketopportunity.$594B5.1%CGRCallCenterOperationsERP&FinancialsSupplyChainManagementCustomerProfitabilityFinancialRiskInsight5.1%CGR$594BITSpendingEstimate*2008DynamicDemandPlanningInformationOnDemandUnlockingtheBusinessValueofInformationforCompetitiveAdvantageManagedataandcontentoveritslifetimeandaspartofprocessesBetterBusinessOutcomesCustomer&ProductProfitabilityWorkforceOptimizationDynamicSupplyChainMulti-ChannelMarketingFinancialR。

4、iskInsightBusinessOptimizationFlexibleArchitectureforLeveragingExistingInvestmentsOtherInformationSourcesEstablishandmaintainanaccurate,trustedviewofinformationPlan,understandandoptimizebusinessperformanceEnd-to-EndCapabilitiesPlan,understandandoptimizebusinessperformanceEstablishandmaintainanaccurate,trustedviewofinformationUsedataandcontentaspartofbusinessprocessesManagedataandcontentoveritslifetimeIBMCognos8BIEnablesBetter,FasterDecisionsMoreUsersSimplifiedrolebasedinterfacesTargetedconten。

5、tandcapabilitiesFlexibleandscalableplatformBetterDecisionsBasedonaccurate,completeinformationAlignedwithstrategicgoalsandinitiativesBasedonprovenpracticesFasterInformationwhenusersneeditHowtheyneeditWheretheyneeditIBMCognos8BusinessIntelligenceEnablesmoreuserstomakebetter,fasterdecisionsFullrangeofBIcapabilitiesforallusercommunitiestoreceiverelevantinformationhow,whenandwhereitisneededOpenenterprise-classplatformforITtocost-effectivelyscaletomeetgrowinguserdemandsFrameworksandprovenp。

6、racticestoprovidetheexpertisetoensuresuccessonthejourneytoperformancemanagementReportingAnalysisDashboardsScorecardingWebOfficeSearchMobile9BroadRangeofBICapabilitiesReportingProvidesfullbreadthofreporttypesDeliversconsistentinformationacrossalltypesofreportoutputCanbepersonalizedandtargetedEnablescollaborationacrossusers,communitiesandwithITProvidesaccessviaemail,portal,MS-Office,searchandmobiledevicesetcAnalysisProvidesguidedexplorationacrossmultipledimensionsofinformationPerformscomple。

7、xanalysisandscenariomodelingeasilyandquicklyGetstothe“why”behindtrendstorevealsymptomsandcausesMovesfromsummaryleveltodetaillevelsofinformationeffortlessly10BroadRangeofBICapabilitiesDashboardsProvidesat-a-glance,highimpactviewsofcomplexinformationHelpsquickfocusonissuesthatneedattentionandactionArehighlyvisualandintuitiveCombinesinformationacrossdisparatesourcesScorecardsProvidesinstantmeasurementrelativetotargetsandbenchmarksAlignsdecisionsandtacticswithstrategicinitiativesSupportssco。

8、recardingmethodologiesEnsuresownershipandaccountabilityAt-a-glanceviewofoperationalandfinancialperformanceBUSINESSMANAGERFINANCIAL&BUSINESSANALYSTFastaccesstorelevantinformationtomakebetteroperationaldecisionsFreetoexploreandanalyzedatafrommultiplesourcesReceivescheduled,personalizedcontentandsubscribetomostrelevanttotheirroleInformationNeedsVarybyUserCASUALUSERSEXECUTIVECUSTOMER&PARTNERSSecureaccesstoinformationoverthewebwithnotrainingBusinessUserConcernsIsitcomplicatedtolearnanduse?Myneedsa。

9、renotthesameaseveryoneelse.Willyoupersonalizeforme?WillitbetherewhenIneedit?HowdoIknowIcantrustthenumbers?CognosMeetstheBINeedsofExecutivesFastaccurateinformationCrossfunctionalviewActionableinformationdeliveredincontextExceptionreportingofcriticalperformanceissuesDashboardforimmediateat-a-glanceviewScorecardsreportmetricsincontextBriefingbookscombinekeyfindingsMobileBIsotheyarealwaysintouchEXECUTIVEExample:Cognos8Go!MobileDeliversCognos8BIcontenttomobileusersCanviewandinteractwithth。

10、eexactsamereportsthathavebeenauthoredfortheWeb,PDF…LeveragestheCognos8platform,includingsecurityRichnativeclientpurpose-builtforBlackBerry,WindowsMobile,SymbianCognosMeetstheBINeedsofManagersAbilitytofindfastanswerstobusinessquestionsInformationtheycanownandtrustHelpfindingandfilteringinformationOndemandnotificationandalertingSimplifiedadhocreportingCommonbusinessmodelPortalintegrationCognosGo!SearchandGo!MobileBUSINESSMANAGERExample:Self-ServicePersonalAlertsUserscaneasilycreatetheiro。