上海开发国际会议市场对策研究

上海交通大学硕士学位论文上海开发国际会议市场对策研究姓名：陈平申请学位级别：硕士专业：公共管理指导教师：胡近20070610THESTUDYINGOFCOUNTERMEASUERFOREXPLOITUREOFSHANGHAIINTERNATIONALMEETINGINDUSTRYABSTRACTThedevelopmentofinternationalmeetingindustrybringsnotonlyagreatofeconomicbenefitstothedestinationswhereholdinternationalmeetings,butalsopromotingthestatusandinfluenceofthedestinationintheworld.Shanghaihasfulldevelopedatsociety,economyetc.inrecentyears,andtheconditionsofShanghaidevelopinginternationalmeetingsbecomemoresuitable.WiththeendoftransitionalperiodthatChinajoininginWorldTradeOrganization,theinternationalmeetingindustryofShanghaiisfacingagreatopportunityfordevelopment,itsthechooseofShanghaidevelopitselfasaninternationalmetropolis,whichiscoincidedwiththeneedofcontinuingdevelopmentofShanghaitourismindustryandbenefittotheconstructionofShanghaisinfrastructuresandserviceindustryaswell.TheinternationalmeetingindustrystartedatEuropeforoveronehundredyears.ManyfamouscitiesintheworldsuchasGenevainSwitzerland,ParisinFrance,LondonintheUnitedKingdom,SingaporeandChineseHongKonginAsiaarewell-knownmeetingandexhibitioncitiesaswell.Thesecitieslookmeetingandexhibitionindustryaspillarindustryandinvestalotinit,theprosperityofmeetingandexhibitionindustrybringsahugeprofitandinternationalreputationtothesecities.ThehistoryofinternationalmeetingindustrydevelopmentinChinaP.R.isshort,andthereisstillalongwayforChinatocatchupwiththosecitieswithadvancedinternationalmeetingindustry.Theinternationalmeetingindustryisaservicetrade,butforthedevelopmentofanyservicetrades,thetalentisthekeyproblem.Themeetingindustryisoneofthemostcreativeandvibrantfieldinthepresenteconomicdevelopment.Thecorefortheindustrydevelopmentisthatthereareenoughmultipleprofessionalswhounderstandtheinternationalregulationsandoperation.SohighqualityprofessionalsarethebaseforthedevelopmentofShanghaiinternationalmeetingindustry.Thereareseriesofproblemssuchastheinternationalmeetingsindustryisinchargedbygovernment;withoutthemanagementforthemeetingsorganizedbyforeignside;lackofeffectiveinmacro-controlmanagement,tradecoordinationandadvancedtoolsofmanagement;nolong-termplanandreasonablelayoutfortheconstructionofconventioncenters;lackofsystemiccombinationofallkindsofmeetingresourcesandhighqualityprofessionalsinShanghaimeetingindustrywhenShanghaiisfacingahugepotentialmarketinmeetingindustry.Howtosolvetheaboveproblems?Forfurtherdeveloping,Shanghaiinternationalmeetingindustryshoulddealwiththefollowingissues:Changedsituationoftheinternationalmeetingindustrycontrolledbygovernment;settinguptheofficialauthorityofmeetingindustry,creatingidealenvironmentforholdinginternationalmeetingindustry;launchedtherelevantrulesandpoliciestomaketheinternationalmeetingindustrymoreregularandlegal;combiningallresourcesandprovideprofessionalservicesforvarioustrades;strengtheningthelayoutandconstructionofShanghaiconventionfacilitiesanddevelopmentofhumanresourcesofShanghaimeetingindustryetc.KEYWORDS:internationalmeeting,situationanalysis,countermeasurestudying,ShanghaiMPA1MICEIndustryMICEMeetingIncentiveTravelConventionExhibitionProfessionalConferenceOrganizer,PCODestinationManagementCompanyDMCMPA280MPA320082010WTO,MPA41962InternationalCongress&ConventionAssociationICCAInternationalCongress&ConventionAssociationICCA)123350UnionofInternationalAssociationsUIA)152300InternationalCongressandConventionAssociation,ICCA.2005StatisticsReportInternationalAssociationMeetingsMarket20052006.9..[M].2004.24.MPA5340%4333MICEMICEMeetingIncentiveConventionExhibitionMICEMICEMeetingConvention.2002[J].2003.216..[M].2007.2.MPA6MPA7199590081015009063%1057%16%11%MPA8ICCA200561%241519961/4ICCA,:119951996199719981999200020012002200320041,7381,9891,9552,2252,2052,4562,3992,7112,6742,841497540540578598625691751658868438452444497509576517599543514158152190218215253247212249282911351561431472101721551571847874831211011041041251141153000334233683782377542244130455343954804InternationalCongressandConventionAssociation,ICCA2005StatisticsReportInternationalAssociationMeetingsMarket20052006.10.InternationalCongressandConventionAssociation,ICCA1995-2004StatisticsReportInternationalAssociationMeetingsMarket1995-20042005.17.MPA9199519961997199819992000200120022003200457.9%59.5%58.0%58.8%58.4%58.1%58.1%59.5%60.8%59.1%16.6%16.2%16.0%15.3%15.8%14.8%16.7%16.5%15.0%18.1%14.6%13.5%13.2%13.1%13.5%13.6%12.5%13.2%12.4%10.7%5.3%4.5%5.6%5.8%5.7%6.0%6.0%4.7%5.7%5.9%3.0%4.0%4.6%3.8%3.9%5.0%4.2%3.4%3.6%3.8%2.6%2.2%2.5%3.2%2.7%2.5%2.5%2.7%2.6%2.4%100100100100100100100100100100ICCA2005MPA10230200513762320327542705240619771968164915710151111451214213134141291512516123171081810519103209721952294239224822582267427732868683067ICCA2005InternationalCongressandConventionAssociation,ICCA2005StatisticsReportInternationalAssociationMeetingsMarket20052006.15.MPA113302005138865921955163182146416990451665116144637713216881302659104023109624111936911288906138719614865651584500168333417783471875558197129120690032163293225977723539152453534255125326489572747264284124629407873032335ICCA2005InternationalCongressandConventionAss