商务英语培训

T&IDept.,NankaiUniv1AProbeintotheKnowledgeCompositionofBusinessEnglish吕世生DeptofT&I,NankaiUniv.Email:[e-mail]&IDept.,NankaiUniv2TrainingModesofBusinessEnglish•M.inB.&E.+B.E.•M.inB.+M.inBE.•M.inB.E.•M.inB.E.+OtherMinors•DualM.T&IDept.,NankaiUniv3TrainingmodesandgoalsofB.E.education•M.inB.&E.lang.+B.E.(E.speaking.B.man)•M.inB.+M.inBE..(E.speakingB.man)•M.inB.E.(E.speaker.withb.knowledge)•M.inB.E.+OtherMinors.(E.speaker.withb.knowledge)•DualM.(b.manandE.speaker.)T&IDept.,NankaiUniv4KnowledgecompositionofbusinessEnglishprofessionalsprofessionalpractice(bycourtesyofUniv.ofInternationalEconomicsandTrade)KnowledgeofsubjectmatterUtteranceproductionandcomprehensionabilitiesT&IDept.,NankaiUniv5abilingualwithadequatebusinessknowledgeorabilingualbusinessmanWhatbusinessEnglishprofessionalsareneeded?Abilingualbusinessmanorabilingualwithadequatebusinessknowledgeisnotqualifiedfortheprofession.T&IDept.,NankaiUniv6BusinessEnglishProfessional’sQualificationRedefinedInternationalbusinessmanagementconcernswithcross-culturalbusinessoperations.Tostaymorecompetitiveintheprofession,B.E.P.areexpectedtohave:•goodknowledgeofhisbusinesspartnerintermsofhisculturalbackground.T&IDept.,NankaiUniv7BusinessEnglishProfessional’sQualificationredefined•Englishlanguagecompetency•Businessknowledge•Cross-culturalknowledgeT&IDept.,NankaiUniv8KnowledgecompositionofbusinessEnglishprofessionalsEconomicormanagementknowledgeCrossculturalknowledgeEnglishcompetenceCommunicativeskillsT&IDept.,NankaiUniv9Whyculturalfactorsemphasized•ThereisgenerallackofunderstandingofculturalroleininternationalbusinessoperationsinChina.T&IDept.,NankaiUniv10CulturalperspectiveAcasestudySecretaryCohen,orMr.CohenT&IDept.,NankaiUniv11Frombi-expertisetotri-expertiseQualifiedbusinessEnglishprofessionalsaretobeEnglishspeakingbusinessmenwithcross-culturalknowledge.T&IDept.,NankaiUniv12KnowledgerequiredBusinessEnglishprofessionalsaretodealwithhisbusinesspartnersinprofessionalwayinthebusinesscommunity.•BusinessEnglishmajorsaretobeeconomicormanagement-knowledgeable•tobeofferedsystematiceconomictheory.•tobetrainedasEnglishspeakers•todevelopculturaldifferenceawareness.T&IDept.,NankaiUniv13Newtrainingmodeneeded•Businessschoolsarenotabletomeettherequirements,•andEnglishschoolsorBusinessEnglishschoolshaveadvantageoverthebusinessschoolstoinitiatethenewmode,duetotheculturalfactorsinvolved.T&IDept.,NankaiUniv14•Weaknesseswithinthefinancialsectorprovedtobethecoreoftheproblem,withseriousmismanagementoffinancialrisksinthedevelopedcountriesprovokinganevaporationofgloballiquidity.Whereassoundbankingpracticeswouldsuggestthatleveragingofcapitalshouldnotexceedaratioof1-12–lendingatmost12dollarsforeveryonedollarofpaid-upriskbearingcapital---itwasrevealedthatlargesegmentsofthefinancialsectorsinOECDcountrieshadengagedinexcessivelendingatratiosupto100timesthepaid-upcapital.•良好的银行业务会建议资金的利用率不应该超过1-12，每交足1美元承担风险资本最多12美元--T&IDept.,NankaiUniv15•资本充足率不能大于12-1，即一美元的自有资金承担的风险不能大于12美元的借款。