外贸函电培训第二单元

UnitTwo:EstablishingBusinessRelationsPointsforAttention建立业务关系的信，通常是发信的一方在通过一定的途径得到对方公司的名称和地址，并经过初步信用调查后，向对方发出的。信的内容一般包括以下几点：注意事项1.Thesourceofinformation2.briefintroductiontoyourowncompany3.Theintentionofwritingtheletter4.Expressingtheintentionofcooperationandgettingearlyreply1.Thesourceofinformation说明信息来源，告知对方你从何渠道得知对方的名称和地址。获得客户名址的途径：1.参加交易会或博览会2.国内外的商会，商务参赞处或其它的商务组织。3.贸易伙伴的介绍4.代表团互访5.市场调查6.客户自我介绍7.通过银行8.广告Usefulexpressions※Throughthecourtesyof…weknowyourcompany※Yourcompanyhasbeenkindlyintroducedtousby…※Weoweyournametothe…通过……我们知道你们公司你们的公司蒙……介绍给我们多蒙……把你们的名字介绍给我们※welearnthrough…that…※welearnfrom…that…※ontherecommendationof…我们通过……得知…我们从……得知……由……介绍2.briefintroductiontoyourowncompany（thescopeofyourbusiness,littleadvertisingonyourproductsorservice).对你的公司作简单的介绍（公司的经营范围，稍稍宣传一下自己的产品或服务）Usefulexpressions※Letusintroduce…※Wewishtointroduceourselvestoyouras…※…fallwithinourbusinessactivities※Ourlinesaremainly…让我们介绍一下……我们把自己作为……介绍给你们……属于我们的经营范围我们主要从事……3.TheintentionofwritingtheletterWhatkindofbusinessyouwanttodowiththem,e.g.topurchasetheirproducts,tosellyourownproducts,toenterintoajointventurewiththem,etc.你想与对方做什么生意，比如，想购买对方的产品，推荐你自己的产品，想与对方建立合营企业等Usefulexpressions※Wearewillingtoenterintobusinessrelationswithyou.※Weexpressourdesireto…※wearenowwritingtoyouforthe…※Wearedesirousof…我们愿意和你们建立业务关系。我们表示希望……我们现写信愿意……我们愿意…4.Expressingtheintentionofcooperationandgettingearlyreply表达合作愿望并希望早日收到回复Usefulexpressions※Welookforwardtoreceiving…※Hopetoreceive…※Yourearlyreplyisappreciated.※Weareexpectingyouranswer.希望早日收到……希望收到盼早复Letter1beintroducedtofallwiththebusinessscopeofbepleasedtodosth:被介绍给……属于……的经营范围乐于做……enterinto(establish,build，openup)businessrelationswith与……建立业务关系如：Wewouldliketoenterintobusinessrelationswithyouinthisline.atanearlydate:尽早Wishtoreceiveyourreplyatanearlydate.ageneralidea，aroughideaAvailable一般的了解、大致概况可以得到的，可用的available作形容词用，通常放在它所修饰的名词后面，可以修饰人或事。Therearenosuchmenshirtsavailableforexport.没有可供出口的这样的男式衬衫。enclose：附寄，附在信里Enclosedpleasefindourbrochure.随信附寄我们的产品手册。brochure，booklet，pamphlets:小册子sample－cuttingbooklet：剪样本Quotation:报价Yourquotationforbicyclesistoohightobeacceptable.WewillbegladtoquoteyouCIFShanghai.Upon/onreceiptof:一收到……Wewillsendyouourquotationonreceiptofyourspecificenquiry.一收到你们的具体询价，我们就给你们寄报价单。Lookforwardto:盼望，期待to是介词，后接名词，或动名词Letter2theCommercialCounsellor’sOffice商务参赞处availoneselfof:Takethisopportunity利用Inapositiontodosth:能够……Bepreparedtodosth:愿意且能够……State-owned:State-operated,state-run国营的，国有的Specializein：专业经营Under/Byseparatecover/post:另邮寄Interest1)n.兴趣，感兴趣的事物，利益（复数较普通），权利，所得的货物如：Wehave(feel,take)nointerestincottonpiece-goods.我们对这种商品不感兴趣Thisarticleisofspecial(particular)interesttous.我们对这种商品特别有兴趣Thissuggestionismadeintheinterestofallpartiesconcerned.这个建议是照顾各有关方面的利益而提出的。Weagreeto60daystimeL/Cprovidedyoupayinterestfortheperiodintervening.(介于)我们同意60天期的信用证，但此期间的利息须由你方负担。2)v.引起兴趣如：Theoffer(price,shipment,quality)doesnotinterestus.这个报盘(价格，船期，质量)引不起我们的兴趣。Yourpriceistoohightoeveninterestbuyersincounter-offer.你的价格太高，买方连还盘都没有兴趣。ExerciseI.Fillinthefollowingblankswithproperwords:Dearsirs,wehavepleasure()informingyouthatweareastate-ownedcorporation,specializing()theexportofChinesecottonpiecegoodsandarewillingto()businessrelations()you.ininestablishwithIfyoufindthisitem()pleaseletusknowandwewillsendyouourlatest()soastogiveyoua()ideaaboutourproducts.Assoonasweareinformed()yourspecificrequirements,wewill()you.Welookforwardto()fromyousoon.YoursfaithfullyinterestingcataloguegeneraloftellreceiveII.TranslatethefollowingtermsintoChinese.1.specializein专营2.upon/onreceiptof一收到…就3.foryourinformation供你方参考4.withaviewto为了5.businessscope业务范围6.prospectivebuyer潜在买主7.goodsavailableforexport可供出口的货物8.sample-cuttingbook剪样册9.acceptorders接受订单10.trademarks商标11.theCommercialCounsellor’sOffice商务参赞处12.establishbusinessrelations建立贸易关系13.lightindustrialproducts轻工产品14.importandexport进出口15.acatalogueandapricelist商品目录单和价格表16.Under/Byseparatecover另寄17.foryourreference/information供你参考18.concreteenquiry具体询价Exercises:I.1.wewishtoextendourwelcometoyourdesiretoenterintodirectbusinessrelationswithusinthelineoftextiles.我们热烈欢迎你公司希望与我们在纺织品业务方面建立直接业务关系.在...业务方面2.Yourletterofthe2ndMarchexpressingthehopeofestablishingbusinessconnectionswithushasbeenreceivedwiththanks.你3月2日希望同我们建立业务关系的信已经收到，谢谢。3.SpecilizingintheexportofChineseLeathershoes,wewishtoexpressourdesiretotradewithyouinthisline.我们专营中国皮鞋出口，希望同贵公司在该业务方面进行交易。专营在该业务方面4.WesupposeyourCommercialCounselor’sOfficeherehasreferredustoyouforestablishingbusinessrelationswithyourcorporation.我们猜想贵国驻我国商赞处已把我公司介绍给你以同你们建立业务关系。商务参赞处5.Wewishtointroduceourselvestoyouasastate-runimportandexportcorporationdealinginlightindustrialproducts.我们希望介绍我公司是一经营轻工产品的国营进出口公司。经营6.BeingoneoftheleadingimportersoftextilesinPakistan,wearewritingtoyouinthehopeofestablishingdirecttraderelationswithyourfirm.inthehopethatwecan…andhopethat…我们是巴基斯坦主要的纺织品进口商之一，之所以写信给你，是希望与你们公司建立直接贸易关系。II.1.承弗里曼公司介绍，得悉你公司是贵国轻工业品最大进口商之一。ThroughthecourtesyofMessrs.Freeman&Co.,welearnthatyouareoneoftheleadingimportersoflightindustrialproductsiny