财务表报分析底稿三(青岛海尔)

三、获利能力分析(11月3日--11月23日)一、财务指标的计算1、盈利能力分析（1）毛利率=（主营业务收入-主营业务成本）/主营业务收入（公司、竞争者、行业）营业利润＝主营业务利润＋其它利润－营业费用－管理费用－财务费用（2）营业利润率=营业利润/主营业务收入（公司、竞争者、行业）（3）总资产收益率=税后净利/平均资产总额(不可比性)（公司、竞争者）息税前利润=营业利润+投资收益+营业外收支净额（4）总资产收益率=息税前利润/平均资产总额(可比性)（公司、竞争者、行业）收益总额=利润总额+长期资本利息长期资本额=长期负债+所有者权益(含少数股东权益)（5）长期资本收益率=收益总额/长期资本平均占用额（公司、竞争者）（6）资本保值增值率=期末所有者权益/期初所有者权益（公司、竞争者）（7）盈余现金保障倍数=经营现金净流量÷净利润（公司、竞争者）成本费用=主营业务成本+主营业务税金及附加+销售费用+财务费用+管理费用(8)成本费用利润率=利润总额/成本费用总额（公司、竞争者、行业）2、投资报酬分析（1）净资产收益率=净利润/平均所有者权益（公司、竞争者、行业）每股收益=净利润/加权平均股数（2）每股收益=净利润/加权平均股数（公司、竞争者、行业）二、杜邦分析法1、净资产收益率=净利润/平均所有者权益净资产收益率=资产净利率*权益乘数2、资产净利率=净利润/平均资产总额资产净利率=资产周转率*销售净利率3、权益乘数=1/（1-资产负债率）4、销售净利率=净利润/主营业务收入5、资产周转率=主营业务收入/平均资产总额营业收入减:营业成本营业税金及附加销售费用管理费用财务费用资产减值损失减:营业外支出营业成本+营业税金及附加+销售费用+管理费用+财务费用+资产减值损失+营业外支出公允价值变动净收益+投资收益+影响营业利润的其他科目+补贴收入+营业外收入6、净利润=销售净额-成本总额+其他利润-所得税7、流动负债8、长期负债7、负债总额10、流动资产11、非流动资产12、总资产三、因素分析（一）销售毛利分析1、主营业务收入总额对毛利的影响额=（本期主营业务收入-上期主营业务收入）*上期综合毛利率2、综合毛利率变动对毛利的影响额=本期主营业务收入*（本期综合毛利率-上期综合毛利率）（二）营业利润率分析1、主营业务成本变动对营业利润的影响额=本期主营业务收入*（上期主营业务成本率-本期主营业务成本率）2、销售费用变动对营业利润的影响额=本期主营业务收入*（上期销售费用率-本期销售费用率）3、管理费用变动对营业利润的影响额=上期管理费用-本期管理费用4、营业利润对营业利润率的影响=（本期营业利润-上期营业利润）/本期主营业务收入5、主营业务收入对营业利润率的影响=[（1/本期主营业务收入）-（1/上期主营业务收入）]*本期营业利润四、结构比较分析海尔股份利润表(新准则)报告日期一、营业总收入其中：营业收入二、营业总成本减:营业成本营业税金及附加销售费用管理费用财务费用资产减值损失加:公允价值变动净收益投资收益其中:对联营企业和合营企业的投资权益影响营业利润的其他科目三、营业利润（亏损以“-”号填列）海尔2007/12/312008/12/31主营业务收入29,468,645,507.9830,408,039,342.38主营业务成本23,867,836,251.2023,375,986,068.53销售毛利率19.0060%23.1256%19.0060%23.1256%营业利润899,293,751.141,166,730,605.88主营业务收入29,468,645,507.9830,408,039,342.38营业利润率3.0517%3.8369%3.0517%3.8369%净利润978,698,583.16期初资产总计11,188,965,146.13期末资产总计12,230,597,777.64总资产收益率8.3580%8.3580%营业利润1,166,730,605.88加：投资收益151,058,393.06加：营业外收入34,345,040.40减：营业外支出63,948,896.53期初资产总计11,188,965,146.13期末资产总计12,230,597,777.64总资产收益率11.0009%11.0009%利润总额1,137,126,749.75长期资本利息期初长期负债89,613,295.78期末长期负债85,000,768.15期初所有者权益7,056,129,118.08期末所有者权益7,701,057,740.24长期资本收益率15.2309%15.2309%期初所有者权益7,056,129,118.08期末所有者权益7,701,057,740.24资本保值增值率109.1400%109.1400%净利润978,698,583.16经营现金净流量1,317,589,569.61盈余现金保障倍数1.34631.3463利润总额1,137,126,749.75主营业务成本23,375,986,068.53营业税金及附加95,454,059.03销售费用3,502,458,838.784,074,594,216.59财务费用103,655,265.15管理费用1,187,483,078.841,691,186,469.23成本费用利润率3.8756%3.8756%销售费用率11.8854%13.3997%11.8854%13.3997%净利润978,698,583.16期初所有者权益7,056,129,118.08期末所有者权益7,701,057,740.24净资产收益率13.2640%13.2640%净利润754,286,030.45978,698,583.16每股收益0.480.57加权平均股数1,571,429,230.101,717,015,058.18每股收益0.480.570.480.571,571,429,230.101,717,015,058.18净资产收益率13.2640%13.2640%资产净利率8.3580%8.3580%期初负债4,132,836,028.05期末负债4,529,540,037.40期初资产11,188,965,146.13期末资产12,230,597,777.64资产负债率36.9878%权益乘数1.5870销售净利率3.2186%资产周转率2.5968营业收入30,408,039,342.38营业成本23,375,986,068.53加：营业税金及附加95,454,059.03加：销售费用4,074,594,216.59加：管理费用1,691,186,469.23加：财务费用103,655,265.15加：资产减值损失51,491,051.03加：营业外支出63,948,896.53成本总额29,456,316,026.09公允价值变动净收益0.00加：投资收益151,058,393.06加：影响营业利润的其他科目0.00加：补贴收入加：营业外收入34,345,040.40加：影响净利润的其他科目0.00其他利润185,403,433.46所得税1,553,272,517.52净利润-416,145,767.77期初流动负债4,043,222,732.27期末流动负债4,444,539,269.25流动负债4,243,881,000.76期初长期负债89,613,295.78期末长期负债85,000,768.15长期负债87,307,031.97负债总额4,331,188,032.73期初流动资产7,790,863,868.22期末流动资产7,863,333,591.84流动资产7,827,098,730.03期初非流动资产3,398,101,277.91期末非流动资产4,367,264,185.80非流动资产3,882,682,731.86资产总额11,709,781,461.89939,393,834.40本期主营业务收入30,408,039,342.38上期主营业务收入29,468,645,507.98上期综合毛利率19.0060%影响额178,541,192.17主营业务收入增加939,393,834.40使毛利额增加178,541,192.174.1196%本期主营业务收入30,408,039,342.38本期综合毛利率23.1256%上期综合毛利率19.0060%影响额1,252,689,588.75综合毛利率上升4.1196%使毛利额增加1,252,689,588.75-4.1196%本期主营业务收入30,408,039,342.38上期主营业务成本率80.9940%本期主营业务成本率76.8744%影响额1,252,689,588.75主营业务成本率下降4.1196%使营业利润增加1,252,689,588.751.5143%本期主营业务收入30,408,039,342.38上期销售费用率11.8854%本期销售费用率13.3997%影响额-460,468,939.76销售费用率上升1.5143%使营业利润减少460,468,939.76503,703,390.39上期管理费用1,187,483,078.84本期管理费用1,691,186,469.23影响额-503,703,390.39管理费用增加503,703,390.39使营业利润减少503,703,390.39本期营业利润率3.8369%上期营业利润率3.0517%营业利润率差异0.7852%267,436,854.74本期主营业务收入30,408,039,342.38本期营业利润1,166,730,605.88上期营业利润899,293,751.14影响率0.8795%营业利润增加267,436,854.74使营业利润率上升0.8795%939,393,834.40本期主营业务收入30,408,039,342.38上期主营业务收入29,468,645,507.98本期营业利润1,166,730,605.88影响率-0.1223%主营业务收入增加939,393,834.40使营业利润率下降0.1223%金额结构（%）金额30,408,039,342.3810032,979,419,367.0130,408,039,342.3810032,979,419,367.0123,375,986,068.5376.8743624,263,147,272.1895,454,059.030.31391134,738,200.384,074,594,216.5913.399734,984,187,508.441,691,186,469.235.561642,116,221,142.76103,655,265.150.31088-7,965,819.4151,491,051.030.1693325,661,478.550.000.000000.00151,058,393.060.49677167,071,754.330.000.000000.000.000.000000.001,166,730,605.883.836911,630,501,338.44100.963542008/12/312009/12/312009/12/312010/12/3132,979,419,367.0160,588,248,129.7524,263,147,272.1846,420,009,145.9026.4294%23.3845%26.4294%23.3845%1,630,501,338.442,986,544,587.6632,979,419,367.0160,588,248,129.754.9440%4.9292%4.9440%4.9292%1,374,608,129.032,824,284,191.2612,230,597,777.6417,497,152,530.3817,497,152,530.3829,267,156,191.659.2480%12.0788%9.2480%12.0788%1,630,5