福建名优茶及其经济效应（PDF6）(1)

(),2006,9(1):31-36JournalofFujianAgricultureandForestryUniversity(PhilosophyandSocialSciences)[]2005-10-11[](1959-),,:,(,350002)[],,,,[];;;[]F326.12[]A[]167126922(2006)0120031206Famousexcellent-qualityteainFujiananditseconomiceffectsYANGJiang2fan,GAOShui2lian(InstituteofTeaScience,Technology&Economics,FujianAgricultureandForestryUniversity,Fuzhou,Fujian350002,China)Abstract:Todiscoverthemechanismoftheeconomiceffectsoffamousexcellent2qualitytea,andenhancethehighlyeffec2tivedevelopmentofteaindustryinFujian,anintroductionoftheproductionandmarketingoffamousexcellent2qualityteainFujianisgiven.Onthisbasis,theoreticalanalysisandpracticalresearchareconductedtoprovethatfamousexcellent2qualityteaistheenlighteningpointofFujianteaeconomy,keypointofteabrandconstruction,thesustainingpointofthedevelopmentofteaindustry,thenewsellingpointforinternationalteamarketingandpopularizingpointofculturaltourism.ThedevelopmentstrategyforFujianfamousexcellent2qualityteaeconomyarebroughtup:constructionoflargescaledbases,normalizationoftheappraisalandmanagement,expeditingbrandconstruction,expandingcivilandforeignmarkets,consummationofcomplementarytechnology,constructingecologicalteaindustry,etc.Keywords:Fujian;famousexcellent2qualitytea;economiceffects;developmentstrategy(famousexcellent2qualitytea),,,,,,,,,,,,200414.5,16.4,30,11.4%20.6%23.1%;8.2,2.5%;7.3,83.9%;0.9,5.8%;7[1,2],,,,,:(1);(2);(3),©1994-2006ChinaAcademicJournalElectronicPublishingHouse.Allrightsreserved.(),,2003,2.7,12.3,2.,,,,,2003,1.4,3.53.,20030.2,0.6,,,,,,,,,,,,,(),,,,390,380,50-80,,,,500,[3],,2004,,10020.4;2005417,2020.8,,,,60%1,200328.3%,67.8%(),,23()20069©1994-2006ChinaAcademicJournalElectronicPublishingHouse.Allrightsreserved.(),,20%,0.33200247.7,199232.2447.95%,27.5,57.6%;10,21.0%;1.5,3.1%;5.8200452.5,145[1],,,,,5[4],,,2003(1),,1000,3.9,48.2%93.1%,,,,12003Table1Manufactureoffamousexcellent2qualityteainFujianin2003()()()(%)()(%)907411853187520.7777565.61137181945540.0118365.01225262842834.9131450.01552122063310420.0992845.026297609841268548.25675093.11771667985800645.14753569.92782923981451016.21454860.756415971163529.0358260.04578344302985921.52126548.01502232415864255728.316388067.8:(),16030,0.5,3%,;2090,10%;709131,,,,331:©1994-2006ChinaAcademicJournalElectronicPublishingHouse.Allrightsreserved.(),,,,,;,,;,;,;,[5],,2002,7,,,,,,,[5],(),,,,,,30%,,,,,,,,,,,,,,1+12,,,,(),,,,,,,,,,,,,,,,,,,,,,,,,,,,2004,21243()20069©1994-2006ChinaAcademicJournalElectronicPublishingHouse.Allrightsreserved.[6]2005,10815,,,(),,[7],,,,(),,,(),,,[8],,,2004,18;67,9093,4873.7,6%,3.5%;28,7338.9,3292.5;40792.1,29%;ISO9001ISO14001HCCP[7](),,,,,,,[8],,,,,,,,,,,,,,,,,,,,,,,,,(),,[9,10],,,,,(),,,,[8],,,,531:©1994-2006ChinaAcademicJournalElectronicPublishingHouse.Allrightsreserved.(),,,,,,,,,[11],,,;,,,,,,,,,,,,,,,,[][1].20042005[J].,2005(1):2-3.[2].[N].,2005(2):3.[3].[J].,1997(3):2-4.[4].[N].,2003(4):20.[5].[J].,2004(11):43-45.[6],,.[J].(),2004,33(4):460-462.[7].20[J].,2001(1):27-28.[8],.[J].,2003,25(4):184-186.[9].[J].,2002(3):11.[10].[M].:,2005:214-216.[11].[J].,2002,24(1):31-35.(:)63()20069©1994-2006ChinaAcademicJournalElectronicPublishingHouse.Allrightsreserved.