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3:2090(Neuroeconomics),(),,,:3,,:310027,:yehang@china.com(AldoRustichini)(ErnstFehr)(P.W.Glimcher),,,2006Neuroeconomics,2090,Neuroeconomics,,:(1)2090,,(fMRI),();(2),,,:(A.Comte,17981857)(J.Mill,18061873)(H.Spencer,18201903)(E.Mach,18381916)2060,(K.Popper,19021994)(T.Kuhn,19221997)(R.Merton,19102003),,,,,,1609,,1687,,1879,,,1846,1925,,231:2020,(M.Schlick,18821936)(R.Carnap,18911970),,,;,;:,;,;,;(),(),,189020,,,,,,,,,,,,,,,2002(2002):,,,,,,,,,,1830(Bernoulli,1738),(Thurstone,1931),(Chamberlin,1948),(Allais,1953),(Flood,1952,1954),(SiegelandFouraker,1960)2060,,,(Gth,1982;Blount,1995;Henrichetal,2001)(FehrandSchmidt,1999)(Fehr,G¾chterandKirchsteiger,1997)(Falketal,2002),(Henrichetal,2001),,,,,,,200,,,(HogarthandReder,1987),,,,:,,,10EEG()MEG()PET()SPECT()2003MRI()fMRI(),33120071,,,(Neuroeconomics),;,;,:,,:,,,;,,,,,,;,,,,2080,(evolutionarypsychology),(LedaCosmides)(JohnTooby),;,(CosmidesandTooby,1994),500;,10000;,,:,,,,,,(Glimcher,2005),1979(mallardduks),,,?,,,15,210,,,2P31,1P32,,,,,,60,,(Harper,1982),,200,,5(1400),?,,,,,,,,,,(StephensandKrebs,1986;KrebsandDavies,1991),,1995,,(Clarkand431:Chalmers,1995),1997,(NeuroBehavioralEconomicsConference),2000,12,(NeuralEconomics)20028,,,(ConferenceonNeuroeconomics),Neuroeconomics,20045(WestfaelischeWilhelms2UniversitaetMuenster)20039,(TheSocietyForNeuroeconomics),,20059,20058(GamesandEconomicBehavior),200616,(AEA),(specialinvitedlecture),,(JEL)(AER)(GEB)(JournalofNeuroscience)(NeuroImage),(Science)(Nature),2000,,96,(UniversityofMnster),,(KevinMcCabe)(ColinCamerer)(SteveQuartz),,2002,(TheCenterfortheStudyofNeuroeconomics),:,,,:(),,asif,;,;,(CosmidesandTooby,1992),asif,,50%2(ducats),,1?9,?1738200,,:,,,,53120071(ICSS),ICSS(:jiayongmin@hotmail.com)10,,,(HanesandSchall,1996;SchallAndThompson,1999)(TheOddBallTask),(PlattandGlimcher,1999)(Two2choicesCuedLottery),(ParkerandNewsome,1998),,,()(),,,(physiologicalexpectedutility)PEU,,(ventraltegmentalarea)(substantianigraparscompacta)(),(Schultzetal.,2002),,,,(FiringRate)(RewardPredictionErrorT),(CurrentReward)(RewardPredictionErrorT-1),:FiringRate=RewardPredictionErrorT=(CurrentReward-RewardPredictionT-1),(Barracloughetal.,2002;DorrisandGlimcher,2004),(Muth,1961),,200,,,,,,,,,,,(DorrisandGlimcher,2003),(Caracoetal.,1980),,,,,,,,,(Glimcher,2005),,,,?(),,,(,,),,(prosociality),,631:,,(Durkheim,1951),,,,,(Henrichetal,2001),,,(Gintis,2003),1992,(BergstromandStark,1992)2001,,,(Sally,2001)(GintisandBowles,2004),1020(),(strongreciprocity),,(),,,,,,,,,,10,,(Hume,1740;Smith,1790)(sympathy),(Rustichini,2005)(Rizzolattietal,1988),,F5,,,(MN)Umilt(2001),,,Wickers(2003),,(Rustichini,2005):,(),,,,?,?:,73120071,Rizzolatti&Craighero,2004SmartiesSmarties,Smarties,Smarties,,,Smarties,,,,IQ,(Sacks,1993;Simon,1995),(,2005,2006)(ICSS)(,2005,2006),,,,,,,,,,,,,PET(PositronEmissionTomography)20048,(Fehretal,2004),,,,,,,,,,:21,?,,,:,,,,,(Mas2Colell,WhinstonandGreen,1995),,,,,(,2003),,,,,,,(Stigler,1977)(Becker,1966,1977,1998),,,,,:,,,;,,,,,,,,,,,195070,1920,,831:,20058:,,(Richter,1966)1938,:,;,;,(Samuelson,1938),,,:,,,,,,:,100,(,2003),,,,(Padoa2SchioppaandAssad,2006),(CardinalUtilityMap),,(Stuphorn,2006),,,,,,(Gintis,Bowles,Boyd,Fehr,2004)?,:(controlledprocesses),(automaticprocesses),,,,(Caracoetal.,1980;DorrisandGlimcher,2003),,,;,;,,,,,(CosmidesandTooby,2006),,(James,1890),,,,,,,,,:,,,,,(),,,,(Gintis,2003),,,,(,2006),,93120071,,,:?,?,,,,,,,,(,2002),,,(socialself),,,(Mead,1962),,,,,,2002:,4,2006::,3,2005:,4,2003::,,2005::,,2006::,,2003:,1,2005:,3,2006::,5,2005:,8Allais,M.,1953,LeComportementdeLphommeRationnelDevantleRisque:CritiquedesPostulatsetAxiomesdeLpecoleAmericane,Econometrica,21,PP503546.Barraclough,D.J.etal,2002,StochasticDecision2makinginaTwo2playerCompetitiveGame,SocietyforNeuroscienceAbstracts,285,16.Becker,1966,EducationandtheDistributionofEarning,AmericanEconomicReview,56,PP358369.Becker,1977,AnEconomicAnalysisofMaritalInstability,JournalofPoliticalEconomy,85,PP11411187Becker,1998,AccountingforTastes,HarvardUniversityPress.Bergstrom&Stark,1993,HowAltruismCanPrevailinanEvolutionaryEnvironment,AmericanEconomicReview,Vol.83(2)May.Bernoulli,D.,1738,ExpositionofaNewTheoryontheMeasurementofRisk,Econometrica,Reprinted1954,22,PP2336.Blount,1995,WhenSocialOutcomesArenptFair:TheEffectofCausalAttributionsonPreferences,OrganizationalBehavior&HumanDecisionProcesses,63.2.Caraco,Martindale&Whittam,1980,AnEmpiricalDemonstrationofRisk2sensitiveForagingPreferences,AnimalBehav,28,PP820830.Chamberlin,E.,1948,AnExperimentalImperfectMarket,JournalofPoliticalEconomy,No.2,PP95108.Clark&Chalmers,1995,TheExtendedMind,St.Louis,WashingtonUniversity.Cosmides&Tooby,1992,CognitiveAdaptationsforSocialChange,NewYork:OxfordUniversityPress.Cosmides&Tooby,1994,BetterthanRational:EvolutionaryPsychologyandtheInvisibleHand,AmericanEconomicReview,Vol.84,No.2,PP327332.Cosmides&Tooby,2006,EvolutionaryPsychology:MoralHeuristicsandtheLaw,CambridgePress.Dorris&Glimcher,2003,MonkeysasanAnimalModelofHumanDecisionMakingduringStrategicInteractions,SubmittedforPublication.Dorris&Glimcher,2004,Ac
本文标题:计算机网络化对会计电算化的影响
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