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201116--SAPSAP©SAP2009/Page2SAPSAP-SAPCiscoSAP©SAP2009/Page3SAPSAPIT1995SAP2003SAP2600,50%2500SAP2010845)10SAP212150-CFOERPSAP52,921(20109)2009:106.71203500SAP…100,000SAP50080%SAP25201026©SAP2009/Page4SAP199519961994199819932004//2006©SAP2009/Page5SAP:40003.375%15500032,00010754002540065%220©SAP2009/Page6010203040506070SAP500CPRetailA&DAutoME&CHTChemMillMiningO&GLifeSc.BankWholesaleInsMediaServ.PTelcoUtil/50080%SAP…NB:PublicSectorisnotcoveredbytheGlobal500Source:FortuneMagazine,Global5002005;SAPAnalysis200673%56%86%72%49%59%100%88%100%89%100%94%77%88%68%47%93%100%©SAP2009/Page717A10SAP4©SAP2009/Page8SAPSAP©SAP2009/Page9SAPCHINAGO-TO-MARKETSTRATEGICINDUSTRIES(FSI+PS)SMEChannelManagementSMEDirect&IndirectInsideSalesExtendedRetailUtilities&CommunicationsIndustryDiscreteManufacturingPROCESSINDUSTRIESOil&GasChemicalPrimarySteel&MiningMillsHighTechAutomotiveIndustrialMachinery&ComponentEC&OAerospace&DefenseUtilities&WasteRetail&WholesaleConsumerProductLife-sciencesTelecoms&MediaTravel&TransportPublicServicesFinancialServices©SAP2009/Page10SAP©SAP2009/Page11SAPECOSYSTEMFOCUSEXTENDMARKETREACHtoAchieveProfitableRevenueGrowthExpandedanddiversifiedportfolioofSAPSoftwareSolutionPartnersandOEMpartnershipsNet-newrevenueandpipelineviaServicePartnersthroughjointofferingsandactivesalesengagementGrowthandmarketimpactforEcoHubchannelAcceleratedgrowthwith“RegionalEcosystems”forFast-GrowthMarketsACCELERATEINNOVATIONtoDeliver“WholeSolutions”Solutionsco-innovatedwithstrategicpartnerstoexpand/accelerateSAPcustomervalue–i.e.,cloudinfrastructure,mobility,lightweightapplicationsCommunity-drivenproductandinnovationpipelineDRIVESCALEofEcosystemImpactExpandedPartnerEdgeportfolioofpartnersandserviceswithenhancedPartnerexperienceCompletedpartnerportfolioacrossmarketunit,regionalandgloballevelsforServicePartnersPILLARACTIVITIES/OUTCOMESAMPLIFYVALUEwithCustomerFocusedEcosystemTCOreductionthroughincreasedadoptionofSAPSafeguarding,MaxAttention,andproductizedservicesServicePartnerinfluencedrevenuediversifiedtowardstheSAPBusinessObjectsproductportfolioSAPCommunityNetwork-driventransparencyandinsightstoexpandsalesandvalueofservicedeliverySERVICE&SUPPORTPRODUCT&INNOVATIONGO-TOMARKET1342©SAP2009/Page12SAPSAP-SAPCiscoSAP©SAP2009/Page13©SAP2008/Page13212133©SAP2008/Page14SAPSAPNetWeaverSAPBusinessObjectsIntelligencePlatformBusinessPerformanceOptimizationModularEndtoEndBusinessProcesses©SAP2008/Page15”(6)/(6)(6)©SAP2008/Page16OnDemandOnDeviceOnPremiseOrchestrationSOA(ERP,CRM,SCM……)SAP©SAP2008/Page17SAPBusinessSuiteSAPNetWeaverIntegrationSAPNetWeaverCompositionSRMSCMERPPLMCRMEhPEhPSAPBusinessSuite—3SAPBusinessSuiteSAPSCMSAPPLMSAPSRMSAPCRMSAPERPSAPNetWeaver(EhP)©SAP2009/Page19End-to-endValueScenarioProduct&ServiceLeadershipOperationalExcellenceResponsiveSupplyNetworkHighPerformingAssetsSuperiorCustomerValueBestPeople&TalentFinancialExcellence:ITSAPBestPracticesPackages2450+SAPSAP40,00030SAPTime&costProject-SpecificConfigurationStandardSystemProject-SpecificConfigurationSAPBestPracticesStandardSystemTraditionalProjectWithSAPBestPracticesSAPBusinessSuite----ERPCRM-SAPSAP-SAPCiscoSAP©SAP2009/Page23©SAP2008/Page23SAPNetWeaverIT...IT...DesktopMobilePortalFormsVoiceSearchPervasiveWiki/BlogSAPNetWeaver:SAPBusinessSuiteSAPNetWeaver:SAPNetWeaver:SAPNetWeaver:SAPNetWeaver:©SAP2009/Page24SAPSAPNetWeaverPIProcessComponentsSAPApplicationsOrderMgmt....PlatformComponentsNonSAP&LegacyService&EventCompositionService&EventEnablementBusinessProcessManagement(BPM)BusinessRulesManagement(BRM)ServiceBusCustomer&PartnerApplicationsInformationCompositionSOAManagementBusinessPartnerSAPNetWeaverMDMBI…Connectivity&IntegrationSOADesignGovernanceEnterpriseServicesSAPNetWeaverCE©SAP2009/Page25SAPBusinessObjects--SAP–©SAP2009/Page26SAPBusinessObjectsBI4BusinessObjectsBI–BWandBExBExSAPBISAPBusinessObjectsBIBISAPNetWeaverBISAPDashboardsReportingInteractiveAnalysisOLAPAnalysisDataExplorationSAPBIMonitorITDIDQMDMCMLCMDWMSAPEIMSAPBI4.0BIEIMEnterpriseportalsEmbeddedinenterpriseappsMSOfficeOn-demandservicesBrowsersMobileMulti-clientconsumptionERP,CRM,SCM…(SAPandNon-SAP)DatasourcesOLAPservers,datawarehousesandmartsOtherODBC,XMLDocuments,e-mail…RSSAdminconsoleSecurityStorageSchedulingpublishingSchedulingandpublishingSystemsmanagementRepositoryRepositoryInteractiveanalysisAdvancedanalyticsAdvancedanalyticsDashboardsandvisualizationPredictiveanalyticsPredictiveanalyticsBusinessintelligenceEnterpriseInformationmanagementCommonmanagementEmbeddableenginesandsoftwaredevelopmentkitsIntelligenceplatformDataexplorationDataexplorationReportingReportingMetadatamanagementDataintegrationandfederationDataintegrationandfederationDataqualityMasterdatamanagementCommonsemanticlayerTextanalyticsTextanalyticsSAPandSybase––SAPandSybase–SybaseASESAPBWHANAOtherRDBMSFileSystemsStreamingDataSybaseIQSybaseSADataServicesDataFederatorProcessIntegratorILMMDMDataQualityInformationStewardReplicationServicesEventProcessingSAPSybaseSBOSAPBusinessObjectsAcceleratorSAPNetWeaverBWSAPBusinessObjectsExplorerSAPBusine