投资者关系管理的概念及原理

1InvestorRelationsManagementaIRMInvestorRelationsIR2050NationalInvestorRelationsInstituteNIRI196950001CanadianInvestorRelationsInstituteCIRI1990199221Investorrelationsisastrategicmanagementresponsibilityusingthedisciplinesoffinance,communicationandmarketingtomanagethecontentandflowofcompanyinformationtofinancialandotherconstituenciestomaximizerelativevaluation.(AdoptedbytheNIRIBoardofDirectors,September2001)2Investorrelationsisacorporateactivity,combiningthedisciplinesoffinance,marketingandcommunications,whichprovidespresentandpotentialinvestorswithanaccurateportrayalofacompany'sperformanceandprospectssothattheycanmakeproperlyinformedinvestmentdecisions.Effectiveinvestorrelationsshouldhaveapositiveeffectonthemarket'sassessmentofacompany'svaluerelativetothatoftheoverallmarket,therebyminimizingthecompany'scostofcapital,andshouldserveasaconduitforprovidingmarketintelligencetocorporatemanagement.231192919401945194919502019522%20205060IRM1002001001950200publicrelationsdepartmentshareholderrelationsIRM120021041IRMIRM2(1)IRM19533AMAAmericanManagementAssociationIRM1958AMAIRMIRMIRM196353WayneIRMIRMIRM(2)IRM1965IRM19666HavenIRM(IRAInvestorRelationsAssociation)71969710IRAIRM(NIRINationalInvestorRelationsInstitute)IRA5NIRIIRMIRMNIRI335000NIRIIRMNIRIIRMNIRIIRM1980(IRSInvestorRelationsSociety)1990NIRI(CIRICanadianInvestorRelationsInstitute)(FIRSFinnishInvestorRelationssociety)1990NIRIDIRK(DeutscherInvestorRelationsKreis)CLIFF(CerledeLiaisondesInformateursFinanciersenFrance)JIRAJapanInvestorRelationsAssociationIBRI(InstitutoBrasileirodeRelacoesComInvestidores)1990(IIRFtheInternationalInvestorrelationsFederation)1018IRMIIRF(3)IRMNIRIIRM1)2)NIRI1998NIRIIRM20011SEC6SecurityandExchangeCommission200010NIRI6671)2)3)4)5)6)7)NIRIIRMNIRIIRMIRM1IRMIRMIRM(IROInvestorRelationsOfficer)IRMIROs752DiageoSmirnoffBaileyIRMNASDSEC5%SECNASD3IRMIRMEMAILIROs89101112