纺织服装专业展会价值三角的研究

纺织服装专业展会价值三角的研究作者：柳恋学位授予单位：东华大学参考文献(45条)1.刘松萍.李佳莎会展营销20032.王向龙会展经济渐入佳境20053.陈同仇.薛荣久国际贸易19974.林宁展览知识与实务19995.让会展带动产业聚集2005(21)6.JohnFTannegALearningModelofTradeShowAttendance20017.BobAndelmanLet'sMakeaDEAL20028.AbbottJ.[美]DeFrancoA.王小宁会展管理20049.陈先进借鉴国际经验,发展我国展览事业200010.迈克尔·波特.陈小悦竞争优势199711.PrahaladCK.HamelGainthecorecompetenceofthecorporation199012.EngelJamesF.BlackwellRogerD.MiniardPaulWConsumerBehavior199513.RichardOliverSatisfaction199714.张骁企业请关注你的客户满意度2001(05)15.李艳丽论供应链管理中沟通对提高客户满意度与忠诚度的作用2003(02)16.FrederickFReichheld.WEearlJrZerodefections:qualitycomestoservices199017.EvertGummessonretumonrelationships:buildingthefuturewithintellectualcapital1999(11)18.LabarberaPA.DavidMazurskyalongitudinalassessmentofconsumersatisfaction/dissatisfaction:Thedynamicaspectofcognitiveprocess198319.RichinsMLWordofmouthcommunicationasnegativeinformationin:ThomasCKinnearadvancesinconsumerresearch198420.HolmesJD.JDLettproductsamplingandwordofmouth197721.RichinsMLNegativewordofmouthdissatisfiedconsumers:apilotstudy198322.JamesLHeskettputtingtheservice-profitchaintowork199423.WillianBandNotallcustomersareworthy1998(01)24.EvertGummessonreturnonrelationships:buildthefuturewithintellectualcapital1999(11)25.FornellClaesANationalCustomerSatisfactionBarometer:TheSwedishExperience199226.NealWilliamDSatisfactionisNice,butValueDrivesLoyalty199927.OliverRLABehavioralPerspectiveontheConsumer1997(03)28.DickAS.BasuKCustomerLoyalty:TowardanIntergratedConceptualFramwork1994(02)29.GremlerDD.SWBrownServiceLoyalty:ItsNature,ImportanceandImplications30.SelnesFAnExaminationoftheEffectofProductPerformanceonBrandRepution,SatisfactionandLoyalty1993(09)31.MartinJelsemaBenefitfromtheavailablemarketingchannels200232.顾庆良.樊玲展会核心要素的价值三角2003(09)33.柳恋.顾庆良寻找展会核心竞争力2005(03)34.顾宾满意度:向左走,向右走2005(06)35.西尔费曼.关世杰.王金萍.尹苹口碑:营销效果无限放大的秘密200436.马晓燕会展经济的价值反思与路径抉择2004(01)37.姚意克别把会展经济神化了2005(07)38.张娟中国会展经济发艮现状2004(05)39.陶莉浅议我国区域会展经济问题与发展对策2004(11)40.北京中世航会展经济研究中心中国会展经济报告200341.蒋振声会展经济探析2004(06)42.王波对城市会展经济快速健康发展的思考及建议2004(03)43.高尚全中国会展业发展面临的机遇和挑战2005(02)44.崔时庆我国城市会展业的现状与发展2005(04)45.魏中龙我为会展狂一如何经营成功的会展2002本文链接：：上海海事大学(wflshyxy)，授权号：ee0434e0-9e67-476b-9ce4-9df9007be3cb下载时间：2010年9月22日