少林寺PPT

Shaolintemple•Theshaolintempleisourcountry5AgradeScenicspotTheticketpriceis100yuan•Aticketcanwatchthethreehuangvillagescenicarea,theshaolintemple,ShaolinFengkungfuperformanceandsoon.一百元一票通含三皇寨景区、少林寺、少林风功夫表演等。•Inrecentyears,Songshanhasincreasedpublicityconstantly,thevisibilityisalsoimproving.In2008,thecityhasreceived6.4615milliontourists,ticketsincomeis231millionyuanderectly.In2009,ithasreceived6.7milliontouristsand240millionyuanfromticketsincome.近些年，嵩山不断加大宣传力度，知名度不断提高。2008年市接待中外游客646.15万人次，门票直接收入2.31亿元，09年市接待游客670万人次，门票直接收入2.4亿元1.Nowadayswiththerapiddevelopmentofeconomy,theshaolintemple'scommercialdegreealsomoreandmoredeep.•现随着经济的快速发展，少林寺的商业化程度也越来越深如今伴。Problems:自1986年开始，方丈释永信为少林寺创办了大量的商业化机构：少林寺慈善福利基金会、少林弟子联谊会，以及少林影视公司。•Since1986,theabbotYongxinShihasestablishedmanycommercialinstitutionsfortheshaolintemple:theshaolintemplecharitywelfarefoundation,shaolindiscipleassociation,andtheshaolinfilmcompany.2、Theshaolintemple'smanagementissuesintheprocessofcommercialbrand.•少林寺商业化进程中的品牌管理问题@TheSongshanshaolintemplehasnotyetbeenformingcorebrandcompetitiveness.(嵩山少林寺品牌核心竞争力尚未成型)•@TheshaolintemplehasnotbecomeacommercialbrandandnobrandImagespokesperson.(嵩山少林寺尚未成为商业品牌且无品牌形象代言人)•@AlotofIntellectualpropertyrightsdisputesisitscommercialization‘smajorobstacles.(嵩山少林寺的知识产权纷争颇多是其商业化的重大障碍)3.Improperbehaviorandtourismmarketactivitiesmakestourismresourcesandenvironmentalqualitydecreased(不当的游客行为和旅游市场活动使旅游资源和环境质量下降)•4.Theconflictbetweentraditionalwaysoflifeinheritanceandmodernwayoflife.(传统生活方式的传承与现代生活方式的矛盾)•TheShaolintempleabbotYongxinShinotonlyusemoderncommunicationtools-mobilephones,computers,butalsohasasecretary.少林寺方丈释永信不仅使用现代通讯工具—手机、电脑，还配有秘书。5.Thetourismproductsofasingle,lackingoffeatures.(旅游产品单一，缺乏特色)Theshaolintempleavarietyofculturalresourcesisofhighculture,butthelackofappreciation,practicalandwiththecollectionofthevalueoftourismproducts.少林寺种种文化资源具有较高的文化底蕴，但缺乏具有收藏鉴赏、实用和纪念价值的旅游产品。•1.Coordinatetherelationshipbetweenthesamenessandsurvived.(协调出家和治世的关系)•2.Comprehensivedevelopmentstrategy,andsetuptheimage.(全面发展战略，树立形象)•3.Accuratepositioning,widelyapply•buddhism.准确定位，广施佛法•4.PlayeveryScenicspot’srole.(发挥景区各个景点作用)Solutions:Thankyou!!