中国建材零售卖场供应链现状和未来发展从百安居中国案例看

上海交通大学硕士学位论文中国建材零售卖场供应链现状和未来发展---从百安居中国案例看姓名：徐健鹰申请学位级别：硕士专业：工商管理(MBA)指导教师：田澎20050109---BTOB2-320033-5%95%1-26-7SUPPLYCHAINCURRENTSITUATIONANDFUTUREDEVELOPMENTOFHOMEINPROVEMENTSUPERMARKETINCHINA---VIEWEDFROMCASEOFB&QCHINAAbstractWiththelessandlesslimitationtoforeignfirmenteringintothewholesaleandretailindustryinChina,homeimprovementsupermarketsindustrywillenterintoafastdevelopmentperiod.Withthebusinessdevelopment,moreandmorestoresareopenedinmultipleregions,andthecompetitionbecomesmoreandmoresevere.Thelowefficientsupplychainbecomesthebottleneckofthedevelopment.Howtobuildtheefficientsupplychaintosupportthebusinessgrowth,andhowtomakethesupplychainbecomethecompetitionadvantageandresourceofmargin,becomethebigchallengethehomeimprovementsupermarketshavetoface.ThisarticleintroducesthecaseofB&QChina.B&QChinamettheproblemwiththesupplychain,highoutofstockaswellasthehighstock.Thearticleanalyzesthedetailedreasonfrominformationsystem,orderprocess,logisticsplatform,collaborativeplanningforecastingandreplenishment,storemanagement,relationshipwithvendors,organizationstructureandimplementationandsoon.ThisarticlegivesexamplesabouthowB&QChinaimprovesitssupplychainsystem,suchasbuildingupthelogisticsdeliveryplatformthroughTPLtender,buildingupthecollaborativeplanningforecastingandreplenishmentsystemthroughautomaticreplenishmentsystemandBTOBplatform,andsoon.Throughthesupplychainimprovement,asestimated,B&QChinareducesthe3-5%ofoutofstock,andimproves1stockturn.TheefficientsupplychainhelpsB&QChinaimprovethesales,gainmoremargin,anditbecomesthecompetitionadvantageofB&QChinastepbystepKeyWords:outofstockrate,stockturn,logisticsdeliveryplatform,3PLtender,CPFR,autoreplenishment200519“”2005192005191,,,,,,200350001020%2010100009020041211WTO9-10%4-53-5%6-82CPFRTPLBTOBMBA1()60%-70%5%-18%5%90%21()()2223MBA2“”,313233MBA341WTO2004121142434445MBA4515253IBMAS/400JDAIBM1050%WTO20200510200880HOMEDEPOTHOMEDEPOTMBA52.5%5%219.9%10%57%80001.58405225%“”3%5%MBA6221525—4560—9031311CPFR312MBA7502004803133143274%13%13%50%321ITDHLEXELTNTST-ANDAMASKERITGEODISGEODISMBA8322323“”;324MBA9325MBA10B&Q196910700,B&QKingfisher500B&Q199966000014200410B&Q20042009802004302009120200055%40%5%MBA113-12008Figure3-1B&QChinaStoreDistributionTill20083-1--(//)B&Q–China90%5.12.40%183Castorama-Italy96%*20%40Castorama-France96%*34%40BricoDépôt–France98%*42%30B&Q–UK98.50%6.580%7MBA125%163200118%80080031ERPSAPR/3ERPERP2001SAPR/31ITSAPMMFISDMMMBA13PRODUCTRANKREPLENISHMENTCHANNELSELECTIONORDERAPPROACHORDERCYCLELEADTIMESAFETYSTOCKSDORDERPROCESSINGSAPSAPSAPSAPSAPERPJDASAPSAPITMBA14321-212KPISAP33331200497%,20041-1075%50%MBA1520012002ST-ANDAMBA162003ST-ANDAST-ANDAST-ANDA332MBA1734CPFRCOLLABORATIVEPLANNINGFORECASTINGANDREPLENISHMENT20041-1075%95%71211MBA183515%“”36—“”“”MBA19373839MBA202000MBA2110%5.195%6.120041.64000WHYHOW11510-1220082030%2008100200420088%12121MBA22122123124125126MBA23212111ITnRDCA123B12345CMBA24123456/78D123nCROSS-DOCKING1234567RDCRDCRDCCROSS-DOCKING20052MBA2521220202010LTLFTLDC/RDCCROSS-DOCKING102MBA26103XX41575%90%8%40%22AUTIMATICALREPLENISHMENTCHANNELSELECTIONBTOBMBA27221AUTIMATICALREPLENISHMENTCHANNELSELECTIONABCC1C2=+C3ABCFSNFASTMOVINGSLOWMOVINGNON-MOVINGMBA284-1ABCFFAFBFCSSASBSCNNANBNCC4PERIODREPLENISHMENTREORDERPOINTREPLENNISHMENTSKUFC5=++/++ACORDERFREQUENCYLEADTIME=Z*A=Z1+Z2+Z3+----ZN*AMBA29A95%A=1.97ZLEADTIMEFNAAAAC6EOQ=SQARE2PA/HPAHSKUSKU=+++---+=LEADTIME++=+N++--C7MBA30LEADTIMEC8=BASIC*TREDN*SEASON*PROMOTION*CYCLE+7C9RDCRDCCROSS-DOCKINGC10HHTHANDHOLDTERMINALCYCLECOUNTA95%10%5%56%B5.16.120%C100MBA31222BTOBBTOBINTERNETACDBTOB30RDCCROSS-DOCKINGLEADTIMEBTOBMBA3212ITITITITITIT34MBA33BTOB2-39-10%5%56-7MBA34[1]BarryBermanJoelR.Evans2000[2]ThomasA.CurranAndrewLaddSAPR/3—2001[3]JJ-–1999[4]Prof.ArjanJ.VanWeele2001[5]2004[6]20044[7]20046[8]200310[9]20041[10]20042[11]2002[12]PhilipKotler2001[13]200010[14]AR20027[15]BJ20031[16]JamesCVanHorneJohnMWachowiczJrMBA351.2lll3ll--------ll5.5%lnRDCA123B12345C12MBA363456/78DnCROSS-DOCKING891011121314RDCln12---345n12CPR345/67n12IT34Branch/PlantLocationSAP5MBA376nn1.----IT//;2.RDCMBA38EMAILEMAILMBA3912345672004DC/CC3%,97%DC/CC80%200510%3530%120002005DC/CC00012-1—()()100,99413,67830,31870,00011,53813,24160,5001,3019,128206,7948,53427,67230,0001,0002,500Total468,28836,05282,8602MBA4032-2—()()TO41,8202,5747,310TO111,5216,86419,493TO125,4617,72221,930/TO59,7433,67710,443/TO47,7952,9428,354/TO11,9497352,0892-3--()()TO19,0001,4611,727TO15,0001,1541,364TO16,0001,2311,454TO7,6002,9233,305TO6,0002,3082,609TO6,4002,4622,783121MBA412MBA422-4ContentItemDetailContentStartDateFinishDate1AssessandfinalizetheRFPandevaluationmethod6307102IdentifytheCandidates629793SendouttheRFP7117114CandidatefillsinandreturntheRFP7128125CandidatePresentationtoB&Q816830,6EvaluatetheRFP816967SelectionandNegotiation;Servicestandardandprice;SOPandKPI;Handoverplan979278Makedecisionandsignagreement9281030SOPKPI9SOPandKPITraining915101510TPLproviderpreparestheteamandsystem101103111Handoverandtest111113012Golive12113Assessmentandimprovement12134567178MBA4310Cross-Dockin