公关专业英语

序号板块中文译文1策划(plan)公关活动PRactivity2公关公司PRpartner3投标书tenderbook4提案proposal5公司介绍companyprofile6公关策略PRStrategy7传播策略communicationstrategy8xx新闻宣传Newscommunicationaboutxx9公关公司职责ResponsibilityofPRAgency10传播目标Objective11目标受众TargetAudience12传播现状分析CorporateCommunicationSWOTAnalysis13优势Strength(S)14劣势Weakness(W)15机遇Opportunity(O)16威胁Threat(T)17负责人Stakeholder18新闻宣传Newscommunication19媒体沟通MediaCommunication20新媒体开拓NewMediaExploited21最少12名来自业内或公司的具有领导地位的资深公共关系实践者组成的小组apanelofatleast12leadingseniorPRpractitionersfromagencyandin-houseenvironments22xx上市后新闻宣传Newscommunicationafterxxlaunch23危机公关CrisisPR24根据实际情况进行跟进处理Crisismanagementaccordingtoactualsituation25xx舆论环境Publicenvironmentforxx26核心媒体群策略StrategyofKeyMediagroup27结合实际需求进行新媒体开拓Toexploitednewmediaaccordingtoactualneed28强化媒体的掌控Strengthenthecontrolofmedia29xx新闻资料准备Newsfilespreparationforxx30xx后续宣传Communicationafterxx31区域性inlocalareas32本月重点工作To-dolistofthismonth33其他工作Others34日常新闻宣传Dailynewscommunication35媒体分析AnalysisofMedia36重点监测Thekeypointmonitorlist37媒体监测总结MonitorConclusion38意见领袖opinionLeader39中坚力量coregroup40传统核心团队TraditionalGroup41新锐团队Newcoregroup42出发点Basicpoint43建立品牌形象Setuptheimage44今年的促销活动PromotionalActivityoftheYear45吸引注意力的促销活动attention-grabbingpromotionalevent462008年公关环境PRcircumstance200847活动(event)合作项目cooperationproject48圆桌会议roundtablemeeting49会场布置VenueArrangement50设计方案Designproposal51地面设计floorplan52贵宾室VIProom53签到处reception54透视图perspectivedrawing55指引牌设计directionalsignagedesign56邀请函invitation57单独插页aseparatepageinside58折叠线foldingline59胸卡breast-card60备选设计方案alternativedesign61背景设计backdropdesign62xx后期维护工作（相册制作等）Maintenanceworkafterxx（picturefilesmade）63活动前期沟通宣传Pre-eventCommunication64活动过程跟踪沟通During-eventCommunicationandfollow-up65活动内容和细节建议EventDetailRecommend66活动（形式）策划EventPlan67活动（线下：会展、路演、促销等）Events68xx成员小型媒体沙龙xxmembermediasalon69华南媒体沙龙活动Huananmediasalonevent70媒体食宿安排AccommodationArrangement71参加规则Rulesofentry72礼物建议GiftRecommend73颁奖时间AwardsPresentation74相关网页的设计制作HomepagesDesignandProduction75颁奖仪式场地安排AwardingCeremonyVenueArrangement76现场活动执行支持On-SiteSupport77支持材料/辅助材料Supportmaterial78活动后分析总结报告After-EventSummaryReport79访问日程VisitAgenda80日程Agenda81地点Venue82现场制作物设计制作DecorationDesignandproduction83设计作品制作并完成Designworkfinalization84logo的设计制作Designingandmakingthethelogoofxx85xx项目展厅布置VI设计制作ExhibitionhalldisplayandVIdesignonxxProject86电子杂志的设计制作并提交Theon-linejournaldesignandcompletion87xx前期准备工作Preparationworkforxx88xx跟进工作Somefollowingworkaboutxx89xxvi设计制作TheVIdesignaboutxx90执行(exect)中国国内媒体Chinesedomesticmedia91业内、商贸媒体Industry/trademedia92大众媒体Generalmedia93国际媒体中国通讯员Chinabasedinternationalcorrespondents94中国主流媒体Chinakeymedia95核心媒体拜访VisitKeyMedia96政府Government97主要传播信息KeyMessage98摘除网络负面声音，BBS，Blog灌水DropnegativeinformationininternetandinformationreleaseonBBSandBlog99媒体邀请（待定）MediaInvitation(Suspending)100媒体邀请（邀请媒体建议、邀请函撰写发送跟踪）MediaInvitation(Medialistrecommend/invitationletter/invitefollowup)101活动前期沟通宣传Pre-eventCommunication102活动过程跟踪沟通During-eventCommunicationandfollow-up103媒体食宿安排AccommodationArrangement104xx项目，发布频次7篇，传播量字14000字xx,thereleasingfrequencyare7pieces,communicationvolumeare14000words105xx项目，发布频次25篇，传播量38837字xx,thereleasingfrequencyare25pieces,communicationvolumeare38837words106费用预算(budget)合同contract107税费tax108入场费entryfee109基础公关费用明细表BudgetListonBasicPRExpenses110媒体维护费用expenseonmediarelationsmaintenace111危机公关费用expenseoncrisismanagement112政府公关费用expenseongovernmentrelations113公关培训费用expenseonpublicrelationstraining114新闻稿撰写费用expenseonnewsarticleswriting115月服务费用expenseonPR.service116费用总计totalexpenses117序号order118项目program119费用预算budget120项目说明explanations121服务费用servicefee1窄播Narrowcasting2N新闻发布Newsrelease3有新闻价值的Newsworthy4在线沟通On-linecommunications5O在线媒体关系On-linemediarelations6在线监测On-linemonitoring7在线宣传Onlinepublicity8评论文章Op-Ed9说服Persuasion10P产品宣传信Pitchletter11专题报告Positionpaper12新闻发布会Pressconferences13媒体监测Pressmonitoring14媒体关系Pressrelations15新闻界Press16印刷媒体Printmedia17印刷出版物Printpublications18产品促销Productpromotion19产品宣传Productpublicity20项目小组Projectteam21公众抱负Publicaspiration22公众态度Publicattitudes23公众意识Publicawareness24公共事务管理Publicissuesmanagement25公众情绪Publicmood26公众需要Publicneed27舆论Publicopinion28公共政策预测Publicpolicyforecasting29公关广告Publicrelationsadvertising30公关公司Publicrelationsagency31公关咨询与调研Publicrelationscounselingandresearch32公关部Publicrelationsdepartment33公关目标/战略Publicrelationsobjectives/strategies34公关计划Publicrelationsplan35公关方案Publicrelationsprograms36公关策略Publicrelationstactics37公众意见Publicsentiment38公益宣传广告Publicserviceannouncement39宣传Publicity40问卷Questionnaire41Q、R监管当局Regulatoryauthorities42调研Research43危机沟通Riskcommunication44摘要文章Round-uparticle45促销Salespromotion46S样本Sample47卫星连线访谈Satellitemediatours48轰动手法Sensationalism49形势分析Situationalanalysis50社会预期Societalexpectations51软性新闻Softnews52特殊利益团体Specialinterestgroups53演讲Speech54演讲稿写作Speech-writing55扭曲事实Spin56代言人Spokesperson57备用声明Standbystatement58股东Stockholders59托词Subterfuge60上下级沟通Supervisorycommunications61供应商Suppliers62调查Surveys63电台访谈节目Talkradio64T目标受众Targetaudience65电话沟通Telephonecommunication66第三方认可Third-partyendorsement67高层管理Topmanagement68行业协会Tradea