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品牌介绍:•CalvinKlein(简称CK),是一个美国时装品牌,于1968年成立,创始者为同名设计师卡尔文·克莱因•CK(CalvinKlein)是美国第一大设计师品牌,曾经连续四度获得知名的服装奖项。CalvinKlein有“CalvinKleinCollection”(高级时装)、“CKCalvinKlein”(高级成衣)、“CalvinKleinJeans”(牛仔)三大品牌,另外还经营休闲装、袜子、内衣、睡衣、泳衣、香水、眼镜、家饰用品等。•CalvinKlein(简称:CK),IsaUnitedStatesfashionbrand,establishedin1968,founderofeponymousdesignerCalvinKlein,oncewell-knownclothingforthefour-timeconsecutiveAwards;itsfounder,CalvinKleinwasbornin1942inUnitedStatesNewYork,studiedatthefamousUnitedStatesNewYorkFashionInstitute(fIt).•公司名称:CK(CalvinKlein)•总部地点:AmericanNewYork•成立时间:In1968•经营范围:Fashionbrands•公司性质:Limitedcompany•现任设计师:弗朗西斯科·科斯塔、卡尔文(FranciscoCosta,Calvin,)品牌介绍:品牌介绍:•CalvinKlein(CK),isaUnitedStatesfashionbrand,foundedin1968,thefoundingfathersofthedesignerCalvinKlein•CK(CalvinKlein)isthelargestUSdesignerbrands,had4consecutive,renownedfashionawards.CalvinKleinCalvinKleinCollection(highfashion)andCKCalvinKlein(advancedclothing),CalvinKleinJeans(cowboy)3bigbrand,andalsobusinesscasualclothing,socks,underwear,pajamas,swimwear,perfumes,glasses,furniture,andsupplies.•CalvinKlein,CK品牌的创始人1942年出生于美国纽约,就读于著名的美国纽约时装学院(F.I.T)。品牌档案“我要最纯、最简约、最时尚。”——这就是CalvinKlein•CalvinKlein,CK品牌的创始人,••wasbornin1942inUnitedStatesNewYork,studiedatthefamousUnitedStatesNewYorkFashionInstitute(F.I.T).BrandarchiveIwantthemostpure,themostsimpleandmostfashionable.--That'sCalvinKlein设计风格:•极简.•性感.•美国式轻松优雅.•现任设计师:弗朗西斯科·科斯塔(FranciscoCosta)设计风格:•Minimalism.•Sexy.•Americantypeeasygrace.消费人群定位:20——35周岁的成熟、时尚女性价格定位:牛仔裤大多1000——2000元左右,T恤400~1000元左右消费人群定位:20--35yearsofage,thematurefemalefashion价格定位:Jeansaremostly1000-2000around$Tpension400~$1000leftandright经典配色:以黑色白色为主,亮色点缀其中CLASSICCOLORWAY:Predominantlyinblackandwhite,brightlycoloredornament“极简风格”是CalvinKlein在设计上的注册商标”,也是现今的流行风潮,CalvinKlein曾说“我觉得我的设计哲学更趋向现代主义,我会继续专注于美学一一倾向于强调一种纯粹简单,轻松优雅的精神。我总是试着表现纯净、性感、优雅,而且我也努力做到风格统一,以及忠于我的梦想。MinimalismisCalvinKleininthedesignoftheregisteredtrademark,istoday'sfad.CK春夏女装系列,从感官上对女性精致的形态美进行了颂扬。轻薄而飘逸的丝绸上渲染出一系列温柔的色调。栀子花色、唇粉色和裸色,与较为深色系的烟灰与亮漆色调形成对比,带出一种暧昧而浪漫的气氛CK,beautifullyhascarriedonthepraisefromthesenseorgantothefemininefineshape.Frivolousandontheelegantsilkexaggeratesaseriesofgentletones.Thegardeniavariety,thelippinkcolorandthebarecolor,formthecontrastwiththedeepcolordepartment'scigaretteashandtheenamelpainttone,carriesoveronekindambiguousandtheromanticatmosphereCK(CalvinKlein)秋冬女装依然有着流畅利落、简洁廓型,相比于春夏对剪裁技术的关注,设计师弗朗西斯科·科斯塔(FranciscoCosta)这一季在面料上倾注了更多的功力:柔软贴身的皮革、金属色高科技印花丝缎.更有趣的是,这一季的灵感来源之一,居然是可爱的泰迪熊,于是便有了那些温暖的羊驼绒服装与看上去宽大厚重,却有着圆润线条的茧形衣.CK(CalvintheKlein)fallwinterfemaleattirestillhassmoothlyagile,thesuccinctgallery,comparesYuChunxiatotailortechnicaltheattention,designerFrancisco·costar(FranciscoCosta)在CalvinKleinCollection的沉稳、冷静气质中平添了几分温暖与亲切。IntheCalvinKleinCollectioncalm,calmtemperamentevenaddedabitofwarmthandfriendliness.•CalvinKleinCollection设计师FranciscoCosta巧妙制造了几点冲突与平衡:建筑廓形夹克外套和浪漫褶皱裙装、追求雕塑般美感的极简主义注重温暖舒适的朴素设计、硬朗强势和柔美性感、感性和理性.不管是溢于表象抑或隐于内涵.•CalvinKleinCollection设计师FranciscoCosta•FranciscoCostacleverlymadesomeconflictsandbalance:buildingprofilejacketandskirt,thepursuitofromanticfoldsofsculpturalminimalismfocusonaestheticdesign,simpleandwarmandcomfortableHalestrongandgentlesexy,sensibilityandrationalityCalvinKlein2013秋冬高级成衣延续了极简并且以柔软贴身的皮革、金属色突出女性的柔美.CalvinKleingarmentscontinuestheminimalistandsupersoftleather,metallicprominentwomenoftheirfemininity.
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