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AsiaPacific:AsmallbusinessguidetoexportingAsiaPacific:ASmallBusinessGuidetoExportingContentsAboutthisGuide..........................................................................................................................page2Whyexport?....................................................................................................................................page2WhyexporttoAsia-Pacificmarkets?................................................................................page3IstheresupportforexportingtoAsia-Pacificmarkets?........................................page4DoesBritishColumbiahaveacompetitiveedge?...................................................page5HowdoIknowifIamreadytoexport?.........................................................................page5Howisexportingaservicedifferentfromexportingagood?.........................page6ExportingservicestoAsia-Pacificmarkets...................................................................page7ExportinggoodstoAsia-Pacificmarkets.......................................................................page8HowareAsia-PacificmarketsdifferentculturallyfromCanadianmarkets?..........................................................................................................page8Formoreinformation.................................................................................................................page9’sAsiaPacificInitiative.AsiaPacific:ASmallBusinessGuidetoExportingAsiaPacific:ASmallBusinessGuidetoExportingInBritishColumbia,98percentofallbusinesseshavefewerthan50employees,andlessthantwopercentofthesebusinessestakeadvantageofexportingopportunities.Yettheopportunitiesforprofitablegrowthinexportmarketsarealmostendless.IfyouarenotyetexportingorareexportingonlytotheUnitedStates,weinviteyoutoconsiderthedynamicopportunitiesinAsia-Pacificmarkets.Youarenevertoosmalltoexport,aslongasyouhavedomesticsuccessonwhichtobuildandareclearaboutwhatmakesyourcompanycompetitive.Thisguideanswersbasicquestionssmallbusinessesnewtoexporttypicallyask.Youcanfindfurtherinformationat:decidewhetherornotexportingisforyou;exportyourservicesorgoodssuccessfully;locateprovincial,federalandinternationalresources;andresearchinternationaltradeterms.WhyExport?Youmaychoosetoexporttoincreaseprofitability,diversifysourcesofrevenue,enhanceyourprofileasaglobalplayerorimproveyourcompetitiveadvantage.Youmaychoosetoexportbecauseyouseeauniqueopportunityemerginginaforeignmarket,orperhapsthedemandforyourproductsorservicesinCanadaissaturated.Whateverthecase,thepotentialbenefitsfromexportingyourgoodsorservicesinclude:Increasingyourrevenuethroughanexpandedcustomerbase;Diversifyingyourriskacrossdifferentmarkets;Increasingyourcompetitivenessduetoknowledgegainedinforeignmarkets;orReducingproductioncostsbyincreasingdemandforyourgoodsorservices(economiesofscale).AsiaPacific:ASmallBusinessGuidetoExportingWhyExporttoAsia-PacificMarkets?TheAsia-PacificregionoffersarangeofprofitableexportopportunitieswithineasyaccessofBritishColumbia.Currently,morethan85percentofgoods,andmorethanhalfofservicesexportedfromBritishColumbiatargetU.S.markets.ChoosingtofocussolelyontheU.S.mayleaveyourbusinessvulnerabletodownturnsintheU.S.economyandtheimpactsofbilateraltraderestrictions.TheAsia-PacificregionincludessomeofthelargestandmostdynamicmarketsnotdirectlytiedtoeconomicpatternsoftheUnitedStates.China,forexample,ispoisedtosurpasstheU.S.intermsofmarketsizebytheyear2020andbecometheworld’slargesteconomy.IndiahasamiddleclasstentimesthesizeoftheCanadianpopulationandissettobecometheworld’sthirdlargesteconomyby2020.JapanremainsthethirdlargesteconomyintheworldandisBC’smostimportanttradepartneroutsideNorthAmerica.Koreaisadevelopedanddynamiceconomywithstrengthsintechnology,manufacturingandknowledge-basedservices.OftheSoutheastAsianeconomies,thePhilippineshasbeenthemostwelcomingtoforeigninvestment,aimingtobecometheregion’se-serviceshub,andsincethelate1980s,Singaporehasservedasaregionalheadquartershub,emergingasadynamicandinnovativeeconomy.Asia-Pacificmarketsofferyouawiderangeofprofitableexportopportunitieswithineasyaccess.2005GDPPPP(US$bn)2005GDPatMarketRates(US$bn)GDPperMarketRates(US$bn)RealGDPHistoric(1989-2004)(%/yr)GrowthProjected(2006-2020)Japan4,0084,61736,1501.70.7China8,2002,2251,4608.96.0S.Korea1,06780416,5006.04.0India3,7187597255.85.9Taiwan63134915,5005.23.8HongKong22718126,3004.14.0SEAsia2,5247961,4005.45.0-6.0Asia20,3759,731--4.9U.S.12,45712,45742,1002.82.9World61.07844,4336,900-3.5Source:TheEconomist,2006;CIAWorldFactBook,Asia-PacificFoundation.SEAsiaincludesIndonesia,Singapore,Thailand,Philippines,MalaysiaandVietnam.AsiaPacific:ASmallBusinessGuidetoExportingIsThereSupportforExportingtoAsia-PacificMarkets?TheGovernmentofBritishColumbiastronglysupportsexpandingexporters’acc