卖方要求建立贸易关系

Lesson1SellersAskingtoEstablishTradeRelationsItisfairlytruetosaynocustomer,nobusiness.Toestablishbusinessrelationswithprospectivedealersisoneofthevitallyimportantmeasureseitherforanewlyestablishedfirmoranoldonethatwishestoenlargeitsbusinessscopeandturnover.Thischapterdealsmainlywiththeestablishmentofbusinessrelationsandcreditinquires.Throughthestudyofthischapter,studentswillbeabletowritelettersonestablishingbusinessrelationsandinquiringaboutnewcustomers’creditstatus.BriefIntroductionEstablishmentofbusinessrelationsmeanssettingupbusinessconnectionsbetweentwofirmswhohavehadnobusinessdealingswitheachotherbefore.Justasafactoryrequiresacompletesetofmachinerytoproceedwithproduction,afirmengagedininternationaltradeneedsextensivebusinessconnectionstoopenupasmanyinternationalmarketsaspossibleandincreaseitstradevolumemuch.Therefore,toestablishextensivebusinessrelationswithprospectivedealersisoftheutmostimportanceintheinternationaltrade.Foreignmerchantsmaybeapproachedthroughthefollowingchannels:WebBanksCommercialCounselor’sOfficeChambersofCommerceinforeigncountriesTradeDirectoryAdvertisementsAttendanceattradefairsandexhibitionsheldathomeandabroadMutualvisitsbytradedelegationsandgroups,etc.self-introductionbymerchantsthemselvesHavingobtainedthenameandaddressofthefirmyouareabouttoenterintorelationswith,you’dbettergettoknowallthepossibleinformationaboutthefirm,especiallyitsfinancialpositionandbusinessintegritywhichareconsideredvitalintoday’sbusiness.Youmayapproachbanks,chambersofcommerce,orinquiryagenciesforinformation.Asausualpractice,thefirsttransactiondealers,especiallyimporters,wouldberequiredtoprovidetheirownbanksortradingpartnerswithcreditreferences.Aletteraimingatestablishingbusinessrelationsoftenconsistsofthefollowingparts:1)whereyougettheinformationaboutthepersonorcompanytowhomyouarewritingtheletter;2)yourintentionforexportorimport;3)abriefintroductiontoyourbusinessscope,experienceandproducts;4)thereferenceastoyourfirm’screditstanding;5)expectationforcooperationandanearlyreply.CorrespondencethelinesofbusinessbeinghandledlonghistoryandwideexperienceGoods---Statesimply,clearlyandconsciouslywhatyoucansellorwhatyouexpecttobuy.Expressthedesiretoestablishthebusinessrelations.FinancesFinancialstandingClosing---expressthedesiretoestablishthebusinessrelations.Threepointsusuallycontainedinlettersaimingatestablishingbusinessrelations:thesourceofinformationtheintentionofwritingthisletterabriefintroductionofone’sowncompany,including:thebusinessscope,creditstandingorfinancialpositions,productsandservicesthatcanbeprovided,etc.课文原文DearSirs,YourcompanyhasbeenkindlyintroducedtousbyMessrs.Freeman&Co.Ltd.,Lagos,Nigeria,asprospectivebuyersofChinesecottonpiecegoods.Asthisitemfallswithinthescopeofourbusinessactivities,weshallbepleasedtoenterintodirectbusinessrelationswithyouatanearlydate.Togiveyouageneralideaofthevariouskindsofcottonpiecegoodsnowavailableforexport,weencloseabrochureandapricelist.Quotationsandsamplebookswillbeairmailedtoyouuponreceiptofyourspecificinquiry.Welookforwardtoyourfavorablereply.Yoursfaithfully,讲解1.establish:v.建立toestablishtrade/businessrelationswith与…建立贸易/业务关系toenterintotrade/businessrelationswith与…建立贸易/业务关系establishment:n.建立establishmentoftraderelationswith与…建立贸易关系我们愿借这个机会与贵公司建立业务关系。We’dliketotakethisopportunitytoestablishbusinessrelationswithyourcompany.2.company:n.公司atradingcompany一家贸易公司animportandexportcompany一家进出口公司可用于公司名称中，如：FordMotorCompany福特汽车公司比较：corporationn.公司corporation指的是大公司，仅用于名称当中；company可指任何规模的公司，不仅用于名称中，还可泛指ChryslerCorporation克莱斯勒公司公司名称该用company还是corporation?公司自己说了算。2.company:n.公司（续）名称中的“公司”常用缩写：SanyoElectricCo.Ltd.三洋电气公司MotorolaInc.摩托罗拉公司ChinaNationalMachineryImp/ExpCorp.中国机械进出口公司Co.Ltd.（英）=limitedcompanyInc.（美）=incorporated=limitedcompanyCorp.=corporation3.introduce:v.介绍tointroducesb.tosb.AllowmetointroduceMr.Peterson,CEOofourcompanytoyou.请允许我向大家介绍我公司的首席执行官Peterson先生。Introduction:n.介绍tomake/givesbanintroductiontosthTheGeneralManagergavetheaudienceabriefintroductiontohiscompanyatthepressrelease.总经理在新闻发布会上对他公司做了简短的介绍。4.Messrs.法语“先生”的意思，用于以老板的姓为名称的公司、商行前面5.prospective:adj.潜在的prospectivebuyers潜在的买主6.cottonpiecegoods棉布7.item:n.项目；货（指说明书、目录、表格中所列的项目或系列产品）Weareinterestedinthefollowingitemsinyourcatalogue.我们对你们目录里的一下产品感兴趣。8.scope:n.范围scopeofbusiness(businessscope)经营范围我们的经营范围包括……Ourbusinessscopecovers……我们的经营范围包括各类电器和电子产品。Ourbusinessscopecoversvariouselectricandelectronicgoods.tofall/comeinto/withinone’sbusinessscope属于某人的经营范围Garmentsdonotcomewithinourbusinessscope.服装不属于我们的经营范围。你们想要的货物正好属于我们的业务范围。Theitemsyouneedhappentofallintoourbusinessscope.9.atanearlydate:早日10.generalidea:概况，大概的介绍11.available:adj.可用(得、买、找)到的OurSonyheadsetsarecurrentlyavailable.我们的索尼耳麦目前有货。availableto(某人)for(某目的)from(某处)难民(refugees)没有食物。Foodisnotavailabletotherefugees.我们现在有各类草制品(straw-ware)供出售。Wehaveavarietyofstraw-wareavailableforsalenow.红茶现在没有存货(stock)。Blackteaiscurrentlynotavailablefromstock.12.enclose:v.随附；封入Weencloseacopyofourpricelist.随函寄去我方价目表一份。Acopyofourpricelistisenclosed.随函寄去我方价目表一份。Enclosedisa