产业动态与全球市场分析（英文版）

IndustrialDynamicsandMarket/CompetitorAnalysisinaGlobalContextKeyConcepts:Dynamics,Industry,Competition,GlobalisationKnowledge,Analysis,Internet无忧资源：中国最大最全的资源下载网教育新天地：中国最大的学习培训咨询平台OverviewoftheBlock•TheoriesofIndustrialDynamismandIndustryAnalysis•TheoriesofCompetitionandImplicationsforStrategiesofInternationalFirms•InternationalMarketKnowledge•TheInternet无忧资源：中国最大最全的资源下载网教育新天地：中国最大的学习培训咨询平台TheConceptofIndustrialDynamics•IndustrialOrganisation(IO)Economics•TheS-C-Pmodel•Porter’sFiveForces•TheoriesofCompetition•Perfectcompetition•Independenceandcompetitiverivalry•Resource-AdvantageTheory•CompetitiveDynamics•Competitionisevolutionary•Firmstrategiesaredisequilibriumprovoking(cf.Schumpeter’screativedestruction)无忧资源：中国最大最全的资源下载网教育新天地：中国最大的学习培训咨询平台ThePlayers•Thefocalindustry•Customers’industry/industries•Suppliers’industry/industries•Theenvironmentastheplayingfield无忧资源：中国最大最全的资源下载网教育新天地：中国最大的学习培训咨询平台TheRoleofICTinChangingtheRulesoftheGame•ICTengineeredcompetitors-newentrants•ICTasastrategictool•ICTaschainfacilitators•Upstream•Downstream无忧资源：中国最大最全的资源下载网教育新天地：中国最大的学习培训咨询平台Migatronic-”TheRollingCase”•TestingTheory-Practicefit•CharacteristicsofMigatronic’sindustry•Natureanddegreeofcompetitivedynamics•AppropriatnessoftheS-C-Pmodel•StrategicOrientationofMigatronic•KnowledgeAcquisitionandManagement•PossibleroleofICT•AlternativebusinessdevelopmentstrategiesforMigatronic-无忧资源：中国最大最全的资源下载网教育新天地：中国最大的学习培训咨询平台SomeKeyConcept&Theories•DynamicCompetition•DynamicEfficiency•Competence-basedtheory•Resource-basetheory•Alternativeapproachestobusinessknowledgemanagement(EastandWest)•ICTandInternationalBusinessManagement无忧资源：中国最大最全的资源下载网教育新天地：中国最大的学习培训咨询平台Competence-basedTheory•TheConceptofCoreCompetence•DynamicsofFirmcompetence•Creatingcompetence•Leveragingcompetence•Renewingcompetence•Theconceptoforganisationalcapabilities无忧资源：中国最大最全的资源下载网教育新天地：中国最大的学习培训咨询平台StrategicImplicationsoftheCompetence-basedTheory•Environmentalscanning•Identifyingopportunitiesandthreats•Achievingstrategicfit•ManagementForesight•Proactivestrategies无忧资源：中国最大最全的资源下载网教育新天地：中国最大的学习培训咨询平台TeachingMethods•Lectures•ReadingAssignments•Workshop•MiniprojectInternationalMarketAnalysis无忧资源：中国最大最全的资源下载网教育新天地：中国最大的学习培训咨询平台AimsandApproaches•Aims•Insightintoalternativeapproachestointernationalmarketknowledgegenerationanddissemination•Awarenessofproblemsandsolutionstomarketanalysis•Improveskillsinundertakingmarketanalysis•Approaches•lecturesanddiscussions•Exercises•Seminar/jointlearning无忧资源：中国最大最全的资源下载网教育新天地：中国最大的学习培训咨询平台MarketAnalysisandOrganisationalViewoftheEnvironment•Objectivelyanalyzable–Cannotbeinfluenced•Routineanalysis,formaldata,interpretationwithintraditionalboundaries•Passiveresponses–Canbeinfluenced•Discovering,formalsearch,surveysetc.•Activedetectionandresponsebehaviour•Selfconstructed/Notobjectivelyanalyzable–Cannotbeinfluenced•Interpretationbasedoninformaldata,hunches,rumour•Responsesguidedbychance,opportunities–Canbeinfluenced•Enacting,experimentation,testing,coercion,innovation,learningbydoing无忧资源：中国最大最全的资源下载网教育新天地：中国最大的学习培训咨询平台AssumptionsUnderlyingKnowledgeAcquisition•Thewesternperspective•Knowledgeisacquired,notcreated–Rationalism•Existenceofabsolutetruththatcanbededucedfromlogical,rationalreasoning–Empiricism•Knowledgeisbestderivedfromempiricalsensoryexperience/evidence(inductiveapproachtoknowledgeacquisition)–Attemptsatsynthesis无忧资源：中国最大最全的资源下载网教育新天地：中国最大的学习培训咨询平台ImplicationsforMarketKnowledgeAcquisition•Objectiveviewofthemarketenvironment•Analyticalsyntheticapproachtomarketanalysis•Selectivefocuson”relevant”knowledge•Separationofanalystfromtheuserofknowledge–Emphasisonexplicitknowledge–Codificationinmodelsandreports无忧资源：中国最大最全的资源下载网教育新天地：中国最大的学习培训咨询平台Theasianperspective•Onenessofpersonandtheenvironment•Onenessofbodyandmind•Implications–Creationofknowledgethroughinteraction–Enactmentoftheenvironment–Holistic(non-fragmentary)viewofknowledge–Emphasisontacitknowledge–Holisticcommitmenttobreakawayfromthepast–Creatingandmanagingchange无忧资源：中国最大最全的资源下载网教育新天地：中国最大的学习培训咨询平台ThreeTypesofProductiveOrganisationalLearning•Singlelooplearning(negativefeedback/firstorderlearning)–Instrumentallearning-learningtodothesamethingbetter-efficiency–Doesnotchallengetheunderlyingassumptionsoftasks–Changeonlyactionparameters•Underlyingassumptions–Thereisarightanswer–Investigationswillrevealthisanswer–Answercanbesuccessfullyappliedtothegivensituation无忧资源：