网萌科技网络有限公司网络营销现状分析及对策研究（DOC31页）

精品资料网（）25万份精华管理资料，2万多集管理视频讲座精品资料网（）专业提供企管培训资料网萌科技网络有限公司网络营销现状分析及对策研究摘要随着网络技术的发展，网络营销逐渐进入们的日常生活与工作中，网络营销因其成本低、信息量大、传播范围广、速度快、无时间地域限制、形象生动、可双向交流、反馈迅速等传统营销无法比拟的优势，因此成为企业角逐市场的必备手段，成为企业营销的必然趋势。网萌科技网络有限公司作为一家经营网络营销外包公司应运而生，主要为客户提供网站设计、网店装修、网店推广、销售代理、信息发布等网络营销业务。本文将根据网络营销原理及我国网络营销现状及其发展趋势，分析网萌科技网络有限公司网络营销发展现状、网络营销中存在的问题及其原因，探讨网萌科技网络有限公司进一步发展网络营销的对策。关键词：网络营销；现状分析；发展对策；网络推广精品资料网（）25万份精华管理资料，2万多集管理视频讲座精品资料网（）专业提供企管培训资料WangmengTechnologyNetworkLimitedNetworkMarketingAnalysisandCountermeasuresStuden:Teacher:Abstract:Withthedevelopmentofnetworktechnology,networkmarketinggraduallyintotheirdailylifeandwork,networkmarketingbecauseofitslowcost,largeamountofinformation,disseminationofawiderangeofspeed,notimetogeographicalrestrictions,vividimage,canbetwo-waycommunication,feedbackQuicklyandsocannotcomparetheadvantagesoftraditionalmarketing,sobecomeanecessarymeansofcompetingforthemarkettobecometheinevitabletrendofcorporatemarketing.NetMengTechnologyCo.,Ltd.asanetworkmarketingbusinessnetworkoutsourcingcompanycameintobeing,mainlytoprovidewebdesign,shopfitting,shop,salesagency,informationdisseminationandothernetworkmarketingbusiness.Thiswillbebasedontheprincipleofnetworkmarketingandoursituationanddevelopmenttrendofnetworkmarketing,NetworkAnalysisNetworkMengTechnologyCo.,Ltd.Developmentofnetworkmarketing,networkmarketingproblemsandtheircauses,thenetworkofnetworksMengTechnologyCo.,Ltd.tofurtherdevelopInternetMarketingCountermeasures.Keywords:E-Marketing;Analysis;DevelopmentStrategies;OnlineMarketing;SearchEngine精品资料网（）25万份精华管理资料，2万多集管理视频讲座精品资料网（）专业提供企管培训资料目录摘要.....................................................................................................................................IAbstract:...................................................................................................................................II一、引言....................................................................................................................................4二、网络营销简析....................................................................................................................5（一）什么是网络营销.........................................................................................................5（二）如何进行网络营销.....................................................................................................51．准确、客观的市场定位...............................................................................................52.运用多种技术手段进行网址宣传.................................................................................6（三）网络营销与传统市场营销的比较分析.....................................................................7（四）国内外网络营销的发展状况.....................................................................................81.我国网络营销的发展状况.............................................................................................82.国外发达国家网络营销的现状.....................................................................................8三、网萌科技网络公司网络营销现状分析..........................................................................10（一）公司简介...................................................................................................................10（二）网萌科技网络有限公司的网络营销现状分析.......................................................101.网萌科技网络公司网络营销的优势.........................................................................102.网萌科技网络公司网络营销的劣势.........................................................................123.网萌科技网络公司网络营销的机会.........................................................................13精品资料网（）25万份精华管理资料，2万多集管理视频讲座精品资料网（）专业提供企管培训资料4.网萌科技网络公司网络营销的挑战.........................................................................14四、网萌科技网络公司网络营销方面存在的主要问题......................................................16（一）忽视网络推广的运用...............................................................................................16（二）目标市场细分不明确...............................................................................................161.市场细分.......................................................................................................................172.目标市场选择...............................................................................................................17（三）技术人才不足...........................................................................................................171.人才结构不合理...........................................................................................................172.招聘途径、方法单一...................................................................................................183.人员培训实施不到位...................................................................................................18五、网萌科技网络公司网络营销的发展对策......................................................................19（一）完善网站建设，增加宣传力度...............................................................................191.优化网站设计......