西部旅游服务贸易跨区域合作研究

中南民族大学硕士学位论文西部旅游服务贸易跨区域合作研究姓名：余操申请学位级别：硕士专业：中国少数民族经济指导教师：陈祖海20080501ISWOTSWOTIIAbstractDuringtheactualizingoftheChinesestrategicofdevelopingofthewesternregions,theseprovincesandregionstreatedthetourismasthepillarcornerstoneindustry.Atthesametime,goingwiththeopeningofChinesetouristservicetrademarket,thetouristenterprisesinwesternareaarefacingthecompetedpressionwhichisbroughtbytheeasternandinternationalenterprises.Whetherthestrategyarerightorwrong,willdecidetheeffectivedevelopmentofthetouristservicetradeofwesternarea.Sowecanfindthepowerfulenergywhichcanpushthedevelopingofwesterneconomy,throughanalogizingthestructureofthetouristindustry,thecomparedcompetitivepowerofwesternarea.Aboutthewesterntouristservicetrade,thisthesisstartedfromitssurvey,analogytheconditionsoftouristresources,theenvironmentandtheconfirmedproblems.Scaledtheratewhichcontributestothedevelopmentofeconomybyusingrelateddata.Basinguponthat,thisthesisfocusedonthestrategyconformity.Firstly,accordingtothephysicaltruthofthetrade,analysisitinSWOTformer.Findoutthestrengths,weakness,opportunity,threat.Throughthecomparingtotheeasternareaandinternationalarea,wepromotedthe“verticalandhorizontalalliance”strategy.Fromoneside,cooperatewiththeeasternarea,discusstheactionwhichcanconfirmtherelationshipofinternationaltourismtradebetweenwestandeast.Itissaidfromtheco-operationalconditions,theco-operationalactions.Fromtheotherside,alsobaseduponthesefactors,discussthecooperationbetweenthewesternareaandcountriesaroundChina.Attheendofthesis,summarizedallinformation,gavethepolicysuggestionfromaspectsofidea,technology,humanresource,administrationandtax.Fromtheidea,establishthenewideasofcompetitionandcooperation;fromthetechnology,usetheinternettocommunicatewithotherareas;fromthehumanresource,acceleratetheprocessionoftraining;fromtheadministration,establishtheeffectivesystem;fromthetax,makeuptheofferstaxpolicy.KeyWords:tourismservicetrade;regionalcorporation;SWOTanalysis;theverticalandhorizontalalliance1______21208020032SWOTGunnInkeepStewens(,2003)[1]()Selin1991TazimBJamalDonaldGetz[2]AlbertoSessa[3]PhilipELong[4]StevenSelinKimBeason[5]3Ghimirer(2001)[6]AraujoBramwell(2002)[7](Gamm,1981Gray,1989SelinandBeason,1991)WoodGray(WoodandGray1991)[8]1995()[9]4(2003)[10][11]1996[12]1998[13]1999()SWOT5123SWOT12SWOT61(WinWin)(MultiWin)[14]271(GameTheory)()[15]2()812314.59,,10()()WTO:2060WTO21?112007112007INTERNATIONALTOURISMRECEIPTSBYLOCALITY2007(%)RECEIPTSUS$10,000GROWTH(%)POSITIONINNERMONGOLIA5448534.9315GUANGXI5770836.3914CHONGQING3823123.8418SICHUAN5124329.6516GUIZHOU1291812.1728YUNNAN8595830.559TIBET13529122.0127SHAANXI6121119.8213GANSU702111.5829QINGHAI159020.0130NINGXIA2617.4631XINJIANG1619026.482612WTO12.510.75.9[16]135[13]142007200755.64%39.60%39.22%36.30%20.47%13.85%9.08%5.54%5.08%222006:%33.521.212.360.33.125.247.032.015.0106.33.221.310.45.84.632.11.226.033.928.45.5181.06.61202.21.11.115.50.654.536.317.319.0106.15.126.815.123.1-8.030.30.6------5.31.24.14.20.12.49.44.94.50.90.00.071.419.052.436.21.32.4200715350032006():500300-499200-299100-19999374213411301882111917631214855164015626821904854153867510462225846202255328041718921492320617651449702325674810116303601723108221200720075647514420075%17.2215.2110.3714.0116.3911.9410.8912.3611.504%58.5246.0352.0842.7749.0436.1143.0048.9456.213%22.8335.9732.0138.7728.4445.5440.5831.6830.972%1.142.514.633.633.295.584.796.471.161%0.290.280.910.822.840.830.740.550.163.343.733.663.653.713.533.583.663.784818493343034770450538374887490350881611.5%87.18%+[17]SWOT17SWOTSWOTStrengthsWeaknessesOpportunitiesThreats80SWOT[18]SWOTSWOT555SWOTTOSW18,[19]600km2/312276640354181177123831-451107--28222149-1110215-152341-103-1224-1-3762245121-384114191--121-115---101-139--1121-131429540583112122819912271011929699403590750543050342031303431262220071955505200512.1210.0%528612.2%[20]20WTO()[21]21202020202.15802.12.58%11%222000110001314110WTO2000121425%23SWOTSWOTSOWOSTWT77SWOTWOSOWTSTSOWOSTWT24(WinWin)(MultiWin)82005GDPGDPGDP%176.318446.059905.9095305.7610.3914.142438.512555.6040349.516.3320.782028.452200.5127585.177.98211.2312913.0114662.01163240.448.98120062GDP200682005GDP10.39%7.98%6.33%GDP25GDPGDP123261232712127473128601000540500[22]50%1980200361056[23]2199110[24][25]31532.52004859787[26]419891991298200019942000200320006736020039469240%20042791008.4%87.4%[27]WTO30()313233SWOT12SWOT3434[1][J].2003(9)[2]TazimB.Jasmal,DonaldGetz.Colaborationtheoryandcommunitytourismplanning.Annalsoftourismresearch,Vo1.22,No.1.pp186—204,1995[3]AlbertoSessa.Thescienceofsystemsfortourismdevelopment.Annalsoftourismresearch,Vo1.15.pp219—235,1988[4]PhilipE.Long,ResearchingtourismpartnershiporganizationsFrompracticetotheorytomethodology,Quali~managomentinurbantourism[5]StevenSelinandKiraBeason,Interorgonizafionalrelmionsintourism,AnnalsofTourismResearch,Vo1.18.pp639—652,1991[6]Ghimirer.RegionaltourismandsouthsoutheconomiccooperationlJjTheGeographicalJournal2001167(2)99l00[7]BilBramwellAgelaSharmanCollaborationinlocaltourismpolicymakinglJJAnnalsofTourismResearch199926(2)392415[8].