粤港澳大旅游区发展模式创新研究3

3(,518053)3(:02SJA790005)[]2004-03-30;[]2004-06-09[],,,,,[]20,4,3,,[];;;[]F590[]A[]1002-5006(2004)04-0049-0412080,2003,18044,235514,18%39%,,,,,4:[13];[4,5];[69];[10],,[11],[12],[13],[14],[15],[16],WTO[17],,,,,,2[18]211(19801988):19789,,,,TOURISMTRIBUNE192004449©1994-2008ChinaAcademicJournalElectronicPublishingHouse.Allrightsreserved.(19891995):198912,1990,,199312,,1995,,213(19962000):1996,30%,19971999,,,1997219996,199820006,72,,11,200010,http:PP(2001):20011111(WTO),,WTO,,,2003728,4,,10,,8,946122,200284314%[19]200411,CEPA,,,,,[20]3311,3WTOCEPA,3:20,,,,;,;,,3121920044TOURISMTRIBUNE50©1994-2008ChinaAcademicJournalElectronicPublishingHouse.Allrightsreserved.:,;,;,;,;,119801999200020052005PWTOCEPA,,14411,,,CEPA,,,;,,;,,412,,,,,,,,,413,,,CEPA;,;,,,,,414,:CEPA,,;,,;,144,,;,24,,,;,;415,,,,TOURISMTRIBUNE192004451©1994-2008ChinaAcademicJournalElectronicPublishingHouse.Allrightsreserved.()()()9,;,1+2;,9+2,,,,,,,[][1].[J].(),1997,(3):5-11.[2].[J].,2000,(4):13-14.[3].[J].,1997,(6):12-14.[4].[J].,1999,(7):76-77.[5].,[J].,2001,(3):7-14.[6].[J].,2000,(2):25-27.[7].[J].,2000,(3):72-76.[8].[J].,2001,(10):35-37.[9].[J].,2002,(4):16-17.[10].[J].,2001,(2):75-77.[11].[J].,1997,43(4):54-58.[12].,[J].,1998,13(4):27-29.[13],,.[J].,1999,19(4):349-352.[14].[J].,2000,9(3):53-56.[15],.[J].,2001,(2):56-59.[16],.[J].,2002,(6):33-36.[17].WTO,[N].,2002-12-04(3).[18].[M].:,1999.153.[19],.CEPA[N].,2004-01-02(A11).AnInnovativeResearchontheDevelopingModeinGreatGuangdong2HongKong2MacaoTourismAreaDONGGuan2zhi(ShenzhenTourismCollegeofJinanUniversity,Shenzhen518053,China)Abstract:ThispaperretrospectsthedevelopingcourseofthegreatGuangdong2HongKong2Macaotourismareainthepasttwentyyears.ItdividesthetourismcooperationanddevelopmentofGuangdong2HongKong2Macaointofourstages:conceptualunification,mecha2nismestablishment,systemvarianceandpatternshunt.Afteranalyz2ingtheimpactofthe3factors,system,marketandtechnologyontheinnovativerouteofgreatGuangdong2HongKong2Macaotourismarea,thispaperputsforwardthatitisprerequisitetochoosethepat2ternofregionalunificationonthebasisoffreetrade2areaforthegreatGuangdong2HongKong2Macaotourismarea.ThenitexpatiatesthebasicinnovationalstrategyofthedevelopingmodeinthegreatGuangdong2HongKong2Macaotourismareaistosetupadiversifiedharmoniousmechanism,toestablishacoordinateddevelopingstrate2gy,toconstructacongregatedindustrialplatform,toactivateinter2activeoperationalfactors,tocarryoutthematicintegratedmarketingcommunicationandtobuildupaPanPearlDeltaareaasawhole.Keywords:modeinnovation;cooperationanddevelopment;greattourismarea;Guangdong2HongKong2Macao[:;:]1920044TOURISMTRIBUNE52©1994-2008ChinaAcademicJournalElectronicPublishingHouse.Allrightsreserved.