消费者品牌关系的持续性——对大学生手机消费市场的实证研究

大连理工大学硕士学位论文消费者-品牌关系的持续性——对大学生手机消费市场的实证研究姓名：张潮枪申请学位级别：硕士专业：企业管理指导教师：董大海20060601消费者-品牌关系的持续性——对大学生手机消费市场的实证研究作者：张潮枪学位授予单位：大连理工大学参考文献(146条)1.WebsterJr.FrederickETheChangingRoleofMarketingintheCorporation1992(04)2.大卫·艾克.爱里克·乔瑟米赛勒品牌领导20013.宋秩铭.庄淑芬奥美的观点19974.AdrianJPIntegratingBrandDevelopmentandRelationshipMarketing1996(04)5.KellerKLBuildingCustomer-BasedBrandEquity2001(02)6.卢泰宏.周志民基于品牌关系的品牌理论:研究模型及展望[期刊论文]-商业经济与管理2003(2)7.BlackstonMTheQualitativeDimensionofBrandEquity19958.FournierSDimensioningBrandRelationshipsUsingBrandRelationshipQuality20009.AggarwalP.McGillALBrandRelationships:theInfluenceofRelationshipTypeonConsumerDecisionMakingStrategies200110.FournierSConsumersandTheirBrands:DevelopingRelationshipTheoryinConsumerResearch199811.DuncanT.MoriartyS.廖宜怡品牌至尊--利用整合营销创造终极价值200012.AakerJ.FournierS.BraselSAWhenGoodBrandsDoBad200413.CrossR.SmithJTheCustomerValueChain1997(01)14.BlackstonMObservations:BuildingEquitybyManagingtheBrand'sRelationship1992(5-6)15.AlanWHGrant.LeonardASRealizeYourCustomer'sFullProfitPotential199516.ReichheldFF.SasserJ.EarlWZeroDefections:QualityComestoServices1990(05)17.ReichheldFFTheLoyaltyEffect:TheHiddenForceBehindGrowth,Profits,andLastingValue199618.ReichheldFFLoyalty-BasedManagement1993(02)19.弗雷德里克.常玉田忠诚的价值--增长、利润与持久性价值背后的力量200120.供求追求名优,国货实力出众200621.OliverRLSatisfaction:ABehavioralPerspectiveontheConsumer199622.FornellCANationalCustomerSatisfactionBarometer:TheSwedishExperience1992(01)23.AndersonEW.SullivanMWTheAntecedentsandConsequencesofCustomerSatisfaction1993(01)24.WestbrookRAProduct/Consumption-BasedAffectiveResponsesandPost-PurchaseProcesses198725.YiYTheDeterminantsofConsumerSatisfaction:TheModeratingRoleofAmbiguity199326.CrosbyLAExpandingtheRoleofCSMinTotalQuality199127.AndersonJC.NarusJACapturingtheValueofSupplementaryScience199528.AndersonJC.NarusJAAModelofDistributorFirmandManufacturerFirmWorkingPartnerships199029.BackhausK.RuschkenJTheParadoxofUnsatisfyingbutStableRelationship-ALookatGermanCarSuppliers199930.Henning-ThurauT.KleeATheImpactofCustomerSatisfactionandRelationshipQualityonCustomerRetention:ACriticalReassessmentandModelDevelopment1997(08)31.JacobyJ.ChestnutRWBrandLoyaltyMeasurementandManagement197832.JacobyJ.DavidBKBrandLoyaltyvsRepeatPurchasingBehavior1973(02)33.OliverRLSatisfaction:ABehavioralPerspectiveontheConsumer199734.AndersonE.WeitzBTheUseofPledgestoBuildandSustainCommitmentinDistributionChannels199235.DwyerFR.SchurrPH.OhSDevelopingBuyer-SellerRelationships198736.ZeithamlVA.LeonardLB.ParasuramanATheBehavioralConsequencesofServiceQuality1996(02)37.GremlerDDTheEffectsofSatisfaction,SwitchingCosts,andInterpersonalBondsonServiceLoyalty199538.DiskAS.BasuKCustomerLoyalty:TowardanIntegratedConceptualFramework1994(02)39.OliverRWhenceConsumerLoyalty?1999(zk)40.OdinY.OdinN.VallettFlorencePConceptualandOperationalAspectsofBrandLoyalty:AnEmpiricalInvestigation200141.TorstenJG.WolfgangR.SchindlerACustomerRetention,LoyaltyandSatisfactionintheGermanMobileCellularTelecommunicationsMarket200142.RatchfordBTCost-BenefitModelsforMeasuringChoiceandInformationSeekingBehavior1982(02)43.StiglerGJTheEconomicsofInformation1961(03)44.AndersonEWCross-CategoryVariationinCustomerSatisfactionandRetention1994(01)45.MauteMF.ForresterWRTheStructureandDeterminantsofConsumerComplaintIntentionsandBehavior1993(06)46.MorganRM.HuntSDTheCommitment-TrustTheoryofRelationshipMarketing199447.KellerLKConceptualizing,MeasuringandManagingCustomer-BasedBrandEquity1993(01)48.HeideJB.JohnGDoNormsMatterinMarketingRelationships199249.JohnG.ReveTTheReliabilityandValidityofKeyInformantDatafromDyadicRelationshipsinMarketingChannels1982(11)50.ChaudhuriA.MorrisBHTheChainEffectsfromBrandTrustandAffecttoBrandPerformance:TheRoleofBrandLoyalty200151.BettmanJRAnInformationProcessingTheoryofConsumerChoice197952.HolbrookMB.ElizabethCHTheExperientialAspectsofConsumption:ConsumerFantasies,Feelings,andFun198253.HirschmanEC.MorrisBHHedonicConsumption:EmergingConcepts,MethodsandPropositions1982(zk)54.HaroldWB.JayDL.SirgyMJConsumerBehavior199755.BhatSubodh.SrinivasKReddySymbolicandFunctionalPositioningofBrands1998(01)56.SchiffmanLG.KanukLLConsumerBehavior200057.SharmirBCalculations,Values,andIdentities:TheSourcesofCollectivisticWorkmotivation1990(04)58.JacksonBBWinningandkeepingIndustrialCustomers:TheDynamicsofCustomerRelations198559.菲利普·科特勒.梅汝和.梅清豪.周安柱营销管理199460.菲利普·科特勒.加里·阿姆斯特朗.俞利军营销学导论199861.MorrisTCustomerRelationshipManagement199462.HigginsKTTheValueofConsumerValueAnalysis1998(04)63.BeclcerHSNotesontheConceptofCommitment196064.SchmalenseeRProductDifferentiationAdvanagesofPioneeringBrands1982(06)65.EtzioniATheMoralDimension:TowardaNewEconomics198866.MunizAM.O'GuinnTCBrandCommunity2001(04)67.McAlexanderJH.SchoutnJW.KoenigHFBuildingBrandCommunity200268.黄静.王利军构建品牌社区[期刊论文]-商业时代2004(18)69.HomansGCSocialBehavior:ItsElementaryForms196170.ThibautJW.KellerHHTheSocialPsychologyofGroups195971.AltmanLSocialPenetration:TheDeveplomentofInterpersonalRelations197372.JoshiAW.StumpRLDeterminantsofCommitmentandOpportunism:IntegratingandE