3G移动增值业务的发展趋势研究

3G100038APRU3GIMResearchonDevelopingDirectionof3GMobileValue-AddedServicesLIANGXiaoTechnologyGeneralAffairsApplicationDept.ChinaUnitedTelecommunicationsCorporationBeijingBranch,Beijing100038,ChinaAbstract:Alongwiththetechnicalprogressofcommunications,manynewservicesofmobilecommunicationsemerge.Marketpressurerequiresoperatorspushingnewvalue-addedservicestoattractsubscribersandpromoteARPU.Thispaperanalysesthetwodomesticmobileoperators'situationandforecaststhedevelopingdirectionofmobilevalue-addedservices.Afterthat,itpointshowcanobtainthekeytosuccess.Keywords:thethirdgenerationmobilecommunicationmobilevalue-addedservicesdevelopingdirectionentertainmentapplicationinstantmessagingindustralinformationservice1.3G3G“”3GMSNQQIM2.3G2.1[1]MMS753G3G3G1“”ARPUMIDIWAV3GMIDI2004KDDI613G3KDDI300KDDI[2]20066“”MTV6“”20063G3G2Vodafone20CNNPlayboyChannel2GOTVMTV[3]2004CDMA1X“”2006CDMADMB/TVB20053G3G33G“”200540%WAPJAVABREW2006“”2“”11(VAS2006)3G2.2IMIM2003QQ200623GSMGSMOrange14IMIMIM20067“”9“”20073“”IMIMIMIM3GIMARPUIMGPRSCDMA1XIME3G“”2.33G“”30CDMACDMA1X[4]“”CDMA“”ATMPOS“”“”“”3.3G3G3.13G3G3G3GNTTDoCoMoKDDISKKTF3G3G3.23G3G3GADSLCDMA3G“”LBS3G2GKDDI3.33G3G3G“3G”3GPCCW103G3G3G3G3.4“”3G3G3G3G3GCDMA1X“”“”“”“”3G[4]4.3G“”3G3G[1]3G[J]200692006.41316[2][J]200592005.51620[3][J]2005162005.83638[4][J]2005132005.748501983-20074