营销渠道变革与模式选择研究

上海交通大学博士学位论文营销渠道变革与模式选择研究姓名：陆芝青申请学位级别：博士专业：企业管理指导教师：王方华20040601营销渠道变革与模式选择研究作者：陆芝青学位授予单位：上海交通大学参考文献(111条)1.AnneTCoughlan.ErinAnderson.LouisWStern.Adell.EI-AnsaryMarketingChannels20012.AnneTCoughlan.ErinAnderson.LouisWStern.Adell.EI-AnsaryMarkeringChannels20013.LouisWStern.赵平市场营销渠道20014.AnneTCoughlan.ErinAnderson.LouisWStern.Adell.EI-AnsaryMarketingChannels20015.本M恩尼斯.郑琦营销学经典权威论文集20006.LouisWstern.TorgerReveDistributionChannelsasPoliticalEconomics:AFrameworkforComparativeAnalysis19807.RaviSinghAchrol.LouisWStern.TorgerReveTheEnvironmentofMarketingChannelDyads:AFrameworkforComparativeAnalysis19838.RajdeepGrewal.RaviDharwadkarTheroleoftheinstitutionalenvironmentinmarketingchannels20029.SusanAShaw.NeilHoodMarketinginEvolution:EssaysinHonorofMichaelJ.Baker199610.菲利普·科特勒.梅汝和.梅清豪.周安柱营销管理200111.AnneTCoughlan.ErinAnderson.LouisWStern.Adell.EI-AnsaryMarketingChannels200112.BruceMallenMarketingchannelsandeconomicdevelopment:aliteratureoverview1996(05)13.DebraJungmanDahab.JamesWGentry.RavipreetSSohuInterestdominationasaframeworkforexploringchannelchangesintransformingeconomies199614.范新河营销渠道模式的社会选择研究200215.ErinAnderson.GeorgeSDay.VKasturiRanganStrategisChannelDesign199716.AReviewofCurrentandFutureIssuesfacingChannelManagers200017.LouisWStern.FrederickDSturdivanCustomer-drivendistributionsystems198718.LawrenceGFriedman.TimothyRFureyTheChannelAdvantage200019.约瑟夫·熊比特经济发展理论199920.夏春玉.郑文全流通经济学的贫困与构建设想[期刊论文]-当代经济科学2000(1)21.LevineTwooptionsforthetheoryofmoney1983(01)22.内森·罗森堡.L·E·小伯泽尔西方致富之路198923.ConverseThePuzzleofMarketingCosts195624.RossMCunninghamTheDistributionofConsumerCoods195125.夏春玉商品流通产业的历史发展及其理论解说1998(02)26.卞祖美国的批发--分销业2001(07)27.冯雷国内外零售商业形态的实践与理论探索1998(07)28.郝西琴国外连锁经营发展现状及对我国商业经济发展的启示1999(02)29.洪涛鸟瞰商业经济学2000(05)30.SherriffT.KLukStructuralchangesinChina'Sdistributionsystem199831.GajewskiConsumerbehaviorineconomicsofshortage1992(04)32.武保忠我国商品流通产业的改革与发展1997(08)33.王福成努力建立社会主义市场经济商品流通新体制[期刊论文]-经济学动态2000(10)34.樊舰平中国手机市场营销渠道的发展特点及变革分析[期刊论文]-湖北财经高等专科学校学报2002(2)35.于俊秋企业营销渠道的新变革[期刊论文]-经济与管理研究2001(6)36.吴金林面向知识经济时代的需求变革与营销创新[期刊论文]-西安邮电学院学报2002(4)37.张大高.周耀烈.陈润峰我国PC行业营销渠道的演变及其面临的挑战2001(02)38.RichardAWeckerManagingmultipledistributiOnchannels200039.HenryF.LChungAnanalysisofTaiwan'Sdistributionsystem200140.JohnWHaydenManagingmultiplechannels200041.RajdeepGrewal.JamesMComer.RajMehtaAninvestigationintotheantecedentsoforganizationalparticipationinbusiness-to-businesselectronicmarkets200142.VSambamurthy.RobertWZmudArrangementsforinformationtechnologygovernance:Atheoryofmultiplecontingencies199943.UlfElg.UlfJohanssonDecisionmakingininter-firmnetworksasapoliticalprocess199744.PaulDavisStrategybeforecustomers'-challengingcustomerobsession200245.GiiiPhilipJDemand-sideeconomics199646.TomSiebelDemandchainmanagement200047.DonJacksonChangingfocus200048.BarbaraJorgensenDemandcreation'Sbalancingact199949.RobertFaletraJustwhosejobisittocreatedemand?It'Sthechannel'Srole,ofcourse200250.陈涛构建网络经济时代的ECR营销渠道模式[期刊论文]-武汉科技大学学报(自然科学版)2001(3)51.黄丽薇.陈克明论营销渠道的逆向模式[期刊论文]-龙岩师专学报2001(4)52.彭璧玉现代企业的客户资本管理[期刊论文]-经济管理2002(2)53.菲利普·科特勒.梅汝和.梅清豪.周安柱营销管理200154.AnneTCoughlan.ErinAnderson.LouisWStern.Adell.EI-AnsaryMarketingChannels200155.ChristoperLovelockServicesMarketing:PeopleTechnologyStrategy200156.NarusJamesAStrengthenDistributorPerformanceThroughChannelPosition1988(02)57.ArthurYShawSchwabcreatescustomervaluebyleveragingtheWeb-andotherchannels199858.PeterWeill.MichaelRVitalePlacetoSpace200159.RajdeepGrewal.RaviDharwadkarTheroleoftheinstitutionalenvironmentinmarketingchannels200260.BelloDanielC.DavidGillilandTheEffectofOutputControls,ProcessControls,andFlexibilityonExportChannelPerformance199761.傅璇高技术企业营销模式的生态化创新1999(06)62.冯芷艳企业营销的关键资源渠道网络[期刊论文]-企业管理2001(3)63.吴晓辉浅析21世纪中国商业零售业态[期刊论文]-商场现代化2001(10)64.CzinkotaGaisbauerSpringerAperspectiveonmarketinginCentralandEasternEurope199965.DebbieThorneLeClairMarketingplanningandthepolicyenvironmentintheEuropeanUnion200066.迈克尔·迪屈奇.王铁生.葛立成交易成本经济学--关于公司的新的经济意义199967.AnneTCoughlan.ErinAnderson.LouisWStern.Adell.EI-AnsaryMarketingChannels200168.DrewStapleton.PeterGentles.JonRoss.KyleShubertThelocation-centricshiftfrommarketplacetomarketspace:Transactioncost-inspiredpropositionsofvirtualintegrationviaane-commercemodel200169.LawrenceGFriedman.TimothyRFurey7heChannelAdvantage200070.张群群交易概念的不同理论传统及其比较1997(11)71.JaquelinePelsExchangerelationshipsinconsumermarkets?199972.GaryLFrazierInterorganizatiOnalExchangeBehaviorinMarketingChannels:ABroadenedPerspective198373.IanPhau.SuiMengPoonFactorsinfluencingthetypesofproductsandservicespurchasedovertheInternet200074.RobertFLusch.StephenLVargoMultiplexretailersversuswholesalers:Atestofthetotalvalueofpurchasingmodel199875.KauffmanRalphGInfluencesonindustrialbuyers'choiceofproducts:Effectsofproductapplication,producttype,andbuyingenvironment199476.PaleyNortonChangingchannels199477.PaleyNortonAstrategyforallages199478.AnneTCoughlan.ErinAnderson.LouisWStern.Adell.EI-AnsaryMarketlrigChannels200179.邓江现代市场经济条件下营销渠道系统创新探讨[期刊论文]-北京商学院学报1997(6)80.杨涛.葛松林企业营销渠道系统创新动因分析[期刊论文]-商业研究2000(5)81.罗伯特·吉本斯.高峰博弈论基础199