中国品牌的国际市场营销战略

[]2003-12-26[](1968-),,,5120043()JournalofNanhuaUniversity(SocialScienceEdition)Vol.5No.1Mar.2004(,421001)[],,,,WTO,,,[];;[]F713.50[]A[]1009-4504(2004)01-0033-04,,,,,,,500,,,,,,,,,,,,,,,,,,,,,:1,;2,,;3,;4,,,3:1,;2,,;3,,,;,,,:1,,,;2,,,();3,,,,©1995-2004TsinghuaTongfangOpticalDiscCo.,Ltd.Allrightsreserved.,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,;,,,3,,,,,,,,,,:,,,,,,,,,,,,,,,,,,,,,,,,,,,,ISO14001,,,CE,,,,,,,,,,,:,,,:1,,43()2004©1995-2004TsinghuaTongfangOpticalDiscCo.,Ltd.Allrightsreserved.,,TCL;2,,,;3,,,,,,,,,,,,(),,,21,,,,,,,,WTO,,,,,,,,,,ISO9001,,,,,,,,,,,5000,,,,,,,:youngoryounger,,,,,:;,,,,,,,,,WTO,,,[][1].[M].:,2001.[2].[J].,2003,(13).[3].WTO[J].,2003,(10).[4].[J].,2003,(9).[5].[J].,2003,(4).[6].,[J].,2003,(16).[7].[J].,2003,(16).[8].[M].:,2002.531:©1995-2004TsinghuaTongfangOpticalDiscCo.,Ltd.Allrightsreserved.InternationalMarketingStrategyforChineseBrandCHENMing-xuan(NanhuaUniversity,Hengyang421001,China)Abstract:Whitthedevelopmentofeconomicglobalizationandtheintegrationofregionaleconomy,productcompetitionturnsintobrandcompetition.Meanwhile,Chineseinternalmarketisfacingfierceinternationalbrandcompetition,withthetrendofinter2nationalizationinChinesemarket.Inthenewcentury,tocatchthevaluableopportunities,enterprisesshouldorganizeandimplementstrategiesforbrandinternationalization,whichwillaffecttheimprovementofChinesecomprehensivecompetenceandthedevelop2mentofChineseeconomy.ThispaperelaboratesthemodelsofmarketchoicesforChinesebrandintheworldmarket,andalsogivesadviceonsomeissues.Keywords:brand;internationalbrand;marketingstrategy(27)ResearchontheStatusQuoofandCountermeasurestotheDevelopmentofHunanTouristProductsYUDe-zhen,NIEShao-fang(SuzhouUniversityofScienceandTechnology,Suzhou215009,China)Abstract:Thepaperanalyzesthestatusquoofthetourismcommoditymarketaswellasthereasonswhyproductionandmar2ketingareunsalableinHunanprovince.ItputsforwardseveralcountermeasurestoacceleratethedevelopmentofHunantouristprod2ucts,moreover,thispaperalsoinquireshowtomakeeffectiveuseoftheresearchontouristresourcestobroadenthetrainofdevelop2ingthoughtsKeywords:touristproducts;thestatusquo;countermeasures;researchontouristresources63()2004©1995-2004TsinghuaTongfangOpticalDiscCo.,Ltd.Allrightsreserved.