外贸函电-客户开发信

外贸开发函电需知道的六大要素外贸开发函电，现在比较流行的有两种形式一、简短型，就说我是谁，我厂做什么的，我们的网址是什么，你有什么问题就问我吧。二，长篇大论型，列举自己的观点以证实自己是比较专业的，比较像购物导购员那样子，通常把观点集中于1.通常你们在哪里采购，中国还有哪些地方便宜。2.价格的变动要素会有哪些。3通常超低价的产品会出现的问题。4.一些低价出现的成形，例如偷工减料，工人工资低，管理成本低之类，总之就是列出些观点让客户觉得你是足够专业的.再下来简要描述一下，影响英文开发函电成功率的7要素：1.首先要看你的开发信地址，真实买家?还是乱搜索出来的?2.邮箱有效性，就是那个人还在用那邮箱不，还是没有用了。3.退信问题，这个经常遇到。外贸知识外贸知识4.邮箱的所有人，是他们的销售人员，还是财会，其他?，还是采购，还是老板本人呢?前面两种通常通常是不理会你的罗。5.邮件的内容方面，吸引点是什么?你的邮件靠什么吸引了客户?你想达到的目的是什么?是他浏览你的网站?还是他给你加信?6.运气问题。那个采购刚好那个时候有采购任务在身的。要是没有，他当然是懒懒的睡觉去罗。7.邮件发过去，成为垃圾邮件的机率，这会与你的邮件标题，内容，还有他是否经常把类似的邮件标为垃圾邮件，你的邮件里面是不是带有附件，附件有多大，都有关系的。外贸开发信模板模板一：HiSir/Madam,Gladtohearthatyou'reonthemarketforfurniture,wespecializeinthisfieldfor14years,withthestrengthofERU&USAANTIQUEFURNITURE,withgoodqualityandprettycompetitiveprice.Alsowehaveourownprofessionaldesignerstomeetanyofyourrequriements.Shouldyouhaveanyquestions,callme,let'stalkdetails.Bestregards!Leon外贸开发信模板模板二：Dearpurchasingmanager,Hello,thisLilyLeefromxxxcompany,ourcompanyisaprofessionalxxmanufacturerwithyears’sexperience.sowewanttoavailourselvesofopportunityestablishingbusinessrelationwithyou.Pleaselinkourcompanywebsite:.............ifyouwanttoknowmoreaboutourproduct.bytheway,freesampleareavailable.Tahnkyouinadvance!Bestregards]XxxCompanyname:Tel:…….Fax:…….MSN:..........Skype:………..外贸开发信模板模板三：Subject:XX(productsname)youneed/XXfactory/xxgoodquotationDearSirs:Wegladtogetyourinformationpostedonxxxxxx.thatyouareinthemarketforXXXX.Wewouldliketotakethisopportunitytointroduceourcompanyandproducts,withthehopethatwemayworktogetherinfuture.Thisis(Name)from(CompanyName)whichisspecializingin(ProductsName)formanyyears.Accordingtoyourinformationpostedonxxxx,we'dliketointrouducethisitemforyou,anditsfeturehaveXXXXXXXXXXX(productsinfomations).....Ifyouwanttoseemoreitems,plsvisitourwebsiteShouldanyoftheseitemsbeofinteresttoyou,pleaseletusknow.Wewillbehappytogiveyouaquotationuponreceiptofyourdetailedrequirements.Welookforwardtohearingfromyousoon.BestRegards,Yourname(position)companydate....(NAME,ADDRESS,WEBSITE,MAIL,TELANDFAXETC.)外贸开发信模板模板四：Heyguy,XYZtradinghere,exportingLANTERNSwithgoodqualityandlowpriceinUS.Callme,let'stalkdetails.Rgds,RickCellphone:***（这是一个巴西的贸易公司写给陌生的美国公司的开发信）外贸开发信模板模板五：DearMr.MukundKamath,GladtogetyourcontactinfofromIndiamart!Wesupplyhomogenizersandicecreamfreezingmachinewithgoodqualityandverycompetitiveprice.Hopetobeapartnerofyourcompany!E-catalogwillbeprovidedifneeded.Emailmeorjustcallmedirectly.Thankyou!Bestregards,Mandy******Co.,Ltd.Add:***Tel:***Fax:***Mail:***Web:***外贸开发信模板模板六：To:PurchaseManagerRe:SupplierofDeepGrooveballbearingApril29,2010DearSirs,Itisgladtowritetoyouwithkeenhopetoopenabusinessrelationshipwithyou.IobtainedyourcompanynameandemailaddressfromtheInternet.NingboFenghaiBearingCo.,Ltd.isafactoryspecializedinDeepGrooveballbearing.OurproductshadadoptedISO9001:2000QualitySystemAuthorities.Formoreinformation,wewouldliketoletyouknowourcompanywebsiteasbelow.Hopetoheargoodnewsfromyou.SincerelyYours,SkyExportManagerNingboCo.,Ltd.TEL:FAX:Email:Website老外更在意的，并不是你工厂的ISO9001之类的东西，这些都是虚的。如果你是一个不错的工厂，被哪些大客人验过厂，比ISO重要100倍！如果你通过BSCI验厂，或者Disney验厂，或者Wal-mart验厂，那就把这句写上去！如：WealreadypassedthefactoryauditfromBSCI,withthescores***(BSCI验厂是有分数的，而且德国Lidl指定BSCI验的，如果你分数还不错，说明你的产品已经能进德国主流市场了。相比之下，BV和SGS之类的就稍微弱一点点。)又如：We'rethesupplierofWal-mart,andalreadypassedtheFEfromthem.外贸开发信模板模板七：Hi,purchasingmanager.Goodday!WeareXXXXsupplier,andwehaveresearched&designedsomenewproduct.Ifyouareinterestedin,I'llsendyouourcatalogue.Thanksforyourvaluabletime.Regards.Yours,--------------------------------------------------------------------------------XXX(Ms)compnaynameWebsite::+86XXXXXFAX:+86XXXXX外贸开发信模板模板八：HiKelvin,Gladtohearthatyou'reonthemarketforflashlightandotherpromotionalitems.ThisisCfrom***LtdinChina.Wespecializedinflashlightsandpremiumsfor10years,withthecustomersofCoca-Cola,Craft,Pepsi,etc.,andhopetofindawaytocooperatewithyou!Pleasefindthepictureswithmodelsanddifferentpackaginginattachment.AnAmericanguypurchasedthismodelinBIGquantitylastyear.Iwouldliketotrynow,ifit'ssuitableforEurope.FREESAMPLEScanbesentonrequest.Callme,let'stalkmore!Thanksandbestregards,C***LtdTel:***Fax:***Mail:***当时一共写给6个不同的客人这样一封开发信，内容完全一样，只是对方姓名不同。所谓的某美国客人下过大单，完全是编的，只是给客人一个感觉，美国佬很喜欢这款产品，下过很大的订单哦，你们看看，是不是欧洲市场也能卖一点？最后一句“Callme,let'stalkmore”是我故意这样写的，因为很少有客人会打电话给一个陌生人，但是这句话写上去让人感觉会大大不一样，首先就是这个人很有自信，其次就是他是有诚意的，不是群发的邮件。外贸开发信模板模板九：HiChris,Gladtohearthatyouareonthemarketforstainlesssteelspinningparts.We,xxxCo.Ltd,isprofessionalinprecisionmachiningfornearlly10years,coveringhighprecisionmachiningparts,castingparts,metalparts,etc.Hopetoestablishbusinessrelationshipwithyou!Shouldyouwannaknowmoreaboutourcompany,plsvisitAnycomments,that'llbeappreciated!Thanks.Bestregards,xxxxxxxCo.,Ltd.TEL:FAX:Email:外贸开发信模板模板十：DearSirorMadam,Areyouinterestedinsavingsomemoneyonimportinganyofthefollowing?:-Highqualitythicknessplaner-Benchplaner-Combinedplaner&thicknesser-WoodworkingmachinesAllofourproductsareveryaffordableasaresultofbeingproducedinspecialeconomicdevelopmentregionsofChinaandwearemoret