GDC公司内部的文化冲突

GDC0GDC1GDCGDFPGDCGDCGDCGDFPGDFP1GDCIT----GDCGDC2GDC2GDC3GDCGDCGDC----3AAAAGDC----GDC4GDC425003000GDC20003000GDCGDC52365AbstractThecultureconflictisacommondifficultyofmanagementintheforeigncapitalenterprisesinChina.Thisisbecausethatthemanagers,employeesfromdifferentcountriesindifferentculturalbackgroundleadtodifferentvaluesandbehaviors.Thesolutiontotheconflictinamajorwayistheuseofeffectivecommunicationinthemanagement,includingaccessiblecommunicationnetworkandthepreciselanguage.Thisteachingcasereflectstheculturalconflictinthefieldofcross-culturalmanagement.ItdescribesanAmericangeneralmanager,whoistheoriginofDutch,firstarrivedinChinawithdifferentviewsfromChineseemployees.Andthepoorcommunicationwasadopted.Soaseriesofconflictsburstedout.Itindicatesthattheculturalconflictrootsinmanyfactorsinthemulti-culturalorganizations.Italsoreflectsweatherthemanagementdifficultiesofcultureconflictcouldbesolvedproperlyisthekeytotheperformanceoftheenterprises.Keywords:cross-culturalmanagement;cultureconflict;managementcommunication6